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Brain Licker

Fail

Shoppers spend an estimated $8K a year here, so Brain Licker is a Fail.

Flapen Score
32
32 / 100
Ranks 22 of 25 Everything Else niches · −11 vs the category median of 43
Market size
£8K/yr28K searches / yr
90-day growth
-23.4%search demand this quarter
Competition
72%top-5 click share · 7 brands · 33 sellers

Flapen Score

Brain Licker against its category

The dotted line is the Everything Else average. Past it, Brain Licker is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Brain Licker market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Brain Licker 28K times last year and spent an estimated £8K. The top 5 brands take 95% of clicks. Demand peaks in Dec. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 28K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -23.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £8K a year.

Searches, last 12 months
28K
Growth, 90 days vs prior 90
-23.4%
Conversion, latest week
2.5%
Market size, estimated
£8Ka year
Peak month
December1.8× the quietest month
Top search term
brain licker19K searches a year

02 · Price

A sale here is worth £10.68.

Listings sell for £10.68 on average, from £5.12 to £16.99. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £10.68 that is £0 to £1K a year per listing.

Average price
£10.68under the $15 to $100 sweet spot
Price range
£5.12–£16.99
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 23% ship with Prime. On an average day, 22.2% of listings are out of stock. The average listing ranks #275 within Everything Else. It carries 810 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
23%
Out of stock, average day
22.2%
Average rank
#275in Everything Else
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
810per listing
Listings tracked
13

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
65 months

Products

Top Brain Licker products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 72% of clicks. A locked shelf that new listings rarely crack.

£0£378£757£1K£2K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

7 falling

Sellers

33

Est. top-5 brand share

95%

Top 20: 100%

Est. top-5 click share

72%

Top 20: 100%

Open market

2%

  • Krazy Kandi39%
  • Generic23%
  • Brain Licker18%
  • Bobzo10%
  • Swizzels5%
  • Vidal3%
  • Open — no brand owns it (1 brand, 2%)

Demand

Brain Licker search demand

Weekly searches over the year, seasonality beneath. Pick a range.

900700Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.8×

Search terms

Top Brain Licker search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • brain licker19K/yr
  • brain lickers8K/yr
  • brain lickers blue raspberry2K/yr

Reviews and returns

What reviews say buyers love and hate about Brain Licker

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Taste-Overall”
33%of negative reviews mention “Sour”
<0.1%of orders come back, a rate Amazon rounds to zero
“Sour -”
A buyer, on “Sour”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

10 topics

NegativePositive

FAQ

Common Brain Licker questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data