brain licker
Skip itA small market ($8K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Good810.31avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Okay£10.68avg listing price — sweet spot $15–$100
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Competition
Bad72%top-5 click share — a locked-up shelf
Price range
Bad£5.12–£16.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-23.4%90-day search growth — must beat 0% to launch
Brand share
Bad95%top-5 brand share — brand-locked demand
Market size
Bad£8K£8K/yr · 28K searches
According to Flapen's Amazon United Kingdom niche tracking, brain licker is a £8K/yr Amazon United Kingdom market (28K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Dec. Verdict: Skip it — 32/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
brain licker market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- £11K–£13K
- units × avg price
- Conversion rate
- 2.5%
- Avg BSR
- #275
- Page quality
- 0%
- Prime
- 23%
- Sponsored
- 0%
- Out of stock
- 22.2%
- Avg brand age
- 65 months
- Avg seller age
- 158 days
Competition & brand share
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 falling
Sellers
33
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
2%
- Krazy Kandi39%
- Generic23%
- Brain Licker18%
- Bobzo10%
- Swizzels5%
- Vidal3%
- Open — no brand owns it (1 brand, 2%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -23.4% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.8×
Top brain licker search terms
- brain licker19K/yr
- brain lickers8K/yr
- brain lickers blue raspberry2K/yr
Top brain licker products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
12x Blue Raspberry Brain Licker Sour Candy (1 Case)
Generic£11.804.3★132 rev
Hannahs Brain Licker Sour Liquid Candy Rollers 12 x 60ml Blue Raspberry & Strawberry Novelty Sweets | Extreme Pucker Tangy Treat for Party Bags
Krazy Kandi£10.213.8★4 rev
Brain Licker & Lickedy Lips Sour Candy Drink Bundle 24 Bottles (12x60ml Each) | Extreme Sour Liquid Sweets | Fun Novelty Candy | Retro Party Bag Treats | Kids Gift Box
Krazy Kandi£16.994.3★3 rev
Brain Licker Sour Candy Roller 60 ml Pack of 2
Brain Licker£5.124.2★385 rev
Brain Lickar Sour Liquid Roller Sweets 3 Pack Assorted Flavours (Blue Raspberry & Strawberry 60ml Each) Tangy Kids Treats Fun Roller Candy Mess-Free Confectionery Bobzo
Bobzo£7.383.1★2 rev
Newest
by launch date
Brain Licker Blue Raspberry & Sour Strawberry Flavour Liquid Candy 12 x 60ml Bulk Pack | Sour Rollerball Bottle Sweets | Tongue Painter Novelty Treat for Party Bags and Gifting
Krazy Kandi£12.931 rev
Brain Licker Bitz 18 x 50g Fruit Flavour Crunchy Candy Boxes Bulk Display Case | Tangy Sour Treats for Party Bags and Gifting
Krazy Kandi£8.340 rev
Hannahs Brain Licker Sour Liquid Candy Rollers 12 x 60ml Blue Raspberry & Strawberry Novelty Sweets | Extreme Pucker Tangy Treat for Party Bags
Krazy Kandi£10.214 rev
Brain Licker Sour Drops 30 x 25ml Full Box - Fruit Flavour Drops liquid Candy
Generic£14.901 rev
Brain Licker & Lickedy Lips Sour Candy Drink Bundle 24 Bottles (12x60ml Each) | Extreme Sour Liquid Sweets | Fun Novelty Candy | Retro Party Bag Treats | Kids Gift Box
Krazy Kandi£16.993 rev
Trending
90-day click momentum
Brain Licker Spray - 12 x 60ml
Brain Licker£8.814.0★
Brain Licker Blue Raspberry & Sour Strawberry Flavour Liquid Candy 12 x 60ml Bulk Pack | Sour Rollerball Bottle Sweets | Tongue Painter Novelty Treat for Party Bags and Gifting
Krazy Kandi£12.935.0★
Brain Licker Bitz 18 x 50g Fruit Flavour Crunchy Candy Boxes Bulk Display Case | Tangy Sour Treats for Party Bags and Gifting
Krazy Kandi£8.340.0★
Brain Licker & Lickedy Lips Sour Candy Drink Bundle 24 Bottles (12x60ml Each) | Extreme Sour Liquid Sweets | Fun Novelty Candy | Retro Party Bag Treats | Kids Gift Box
Krazy Kandi£16.994.3★
Hannahs Brain Licker Sour Liquid Candy Rollers 12 x 60ml Blue Raspberry & Strawberry Novelty Sweets | Extreme Pucker Tangy Treat for Party Bags
Krazy Kandi£10.213.8★
What buyers say about brain licker
What buyers praise and complain about, mined from review topics.What buyers love
“Tastes good, value for money and fast delivery”
“Great price for the amount you get”
“I love the flavors”
“as expected and fav sweets ever yummy”
“As described”
“These sour lollies were well received by my nephews”
“Fantastic item, perfect quality, highly recommended”
“their favourite are the blue ones”
What buyers complain about
“Sour -”
“doesn't say on the listing”
“Terrible tasting”
“Different design than normal”
“Bigger than expected”
Common questions
- Is brain licker profitable to sell on Amazon United Kingdom?
- The niche generates £8K/yr across 13 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -23.4%. Flapen's verdict: Skip it (32/100).
- How competitive is the brain licker niche?
- 7 brands and 33 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in brain licker?
- Top complaints mined from reviews: Sour, Advertised Vs Actual Product, Taste-Overall. The return rate is 0.0%.
- When does demand for brain licker peak?
- Demand peaks in Dec; the busiest month runs 1.8× the quietest.
- What does it cost to enter the brain licker niche?
- Listings span £5.12–£16.99; the average listing price is £10.68 (sweet spot $15–$100). The average incumbent carries 810 reviews — the moat a new listing must climb.