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Brain Licker

Fail

Shoppers spend only $8K a year here, so Brain Licker is a Fail.

Flapen Score
32
32 / 100
Ranks 22 of 25 Everything Else niches · −11 vs the category median of 43
Market size
£8K/yr28K searches / yr
90-day growth
-23.4%search demand this quarter
Competition
72%top-5 click share · 7 brands · 33 sellers

Flapen Score

Brain Licker against its category

The dotted line is the Everything Else average. Past it, Brain Licker is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Brain Licker market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Brain Licker 28K times last year and spent an estimated £8K. The top 5 brands take 95% of clicks. Demand peaks in Dec. Flapen scores it 32 out of 100, a Fail.

01 · Demand

2.5% of searches ended in a purchase last week.

Shoppers searched for this 28K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -23.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £8K a year.

Searches, last 12 months
28K
Growth, 90 days vs prior 90
-23.4%
Conversion, latest week
2.5%
Market size, estimated
£8Ka year
Peak month
December1.8× the quietest month
Top search term
brain licker19K searches a year

02 · Price

A sale here is worth £10.68.

Listings sell for £10.68 on average, from £5.12 to £16.99. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £10.68 that is £0 to £1K a year per listing.

Average price
£10.68under the $15 to $100 sweet spot
Price range
£5.12–£16.99
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 23% ship with Prime. On an average day, 22.2% of listings are out of stock. The average listing ranks #275 within Everything Else. It carries 810 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
23%
Out of stock, average day
22.2%
Average rank
#275in Everything Else
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
810per listing
Listings tracked
13

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
65 months

Products

Top Brain Licker products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

£0£378£757£1K£2K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

7 falling

Sellers

33

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

2%

  • Krazy Kandi39%
  • Generic23%
  • Brain Licker18%
  • Bobzo10%
  • Swizzels5%
  • Vidal3%
  • Open — no brand owns it (1 brand, 2%)

Demand

Brain Licker search demand

Weekly searches over the year, seasonality beneath. Pick a range.

900700Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.8×

Search terms

Top Brain Licker search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • brain licker19K/yr
  • brain lickers8K/yr
  • brain lickers blue raspberry2K/yr

Reviews and returns

What reviews say buyers love and hate about Brain Licker

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Sour33%+1.08

Sour -

Incredibly sour taste

didnt mention there sour lollipop s so varied with the grandchildren

Advertised Vs Actual Product15%−0.12

doesn't say on the listing

Misleading

Taste-Overall13%+0.48

Terrible tasting

These taste horrible

Design-Overall10%−0.14

Different design than normal

Size-Overall5%+0.28

Bigger than expected

Love

Taste-Overall20%+0.48

Tastes good, value for money and fast delivery

Amazing taste

tasty

Value For Money16%−0.02

Great price for the amount you get

Worth every penny

Really good value

Flavor14%+0.66

I love the flavors

Black Cherry Flavour is just amazing

Used these on a pick a pop fundraiser so it wasn't too bad that they all had the same flavour

Sweetness11%+1.51

as expected and fav sweets ever yummy

once sugar is off they are sweet

Sweets

Advertised Vs Actual Product9%−0.12

As described

FAQ

Common Brain Licker questions

Answered from the same tracked data.