floral gums
Skip itSoft demand (-26.2% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible12.4%search→purchase rate — share of searches ending in a sale
Review moat
Great145.62avg incumbent reviews — the moat a new listing must climb
Avg price
Good£14.18avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay£6.22–£22.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Competition
Bad71%top-5 click share — a locked-up shelf
Market size
Bad£81K£81K/yr · 46K searches
Growth
Bad-26.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, floral gums is a £81K/yr Amazon United Kingdom market (46K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 47/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
floral gums market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- £57K–£71K
- units × avg price
- Conversion rate
- 12.4%
- Avg BSR
- #13
- Page quality
- 0%
- Prime
- 62%
- Sponsored
- 38%
- Out of stock
- 6.8%
- Avg brand age
- 47 months
- Avg seller age
- 214 days
Competition & brand share
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.Brands
9 falling
Sellers
17
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
8%
- Berrymans39%
- Krazy Kandi16%
- Squirrel12%
- Squirrel Brand11%
- GIANT BRADLEY'S SWEET SHOP10%
- A-Z Sweetshop4%
- Open — no brand owns it (3 brands, 8%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -26.2% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.0×
Top floral gums products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Floral Gums Sweets - 500 Gram Bulk Bag - 500g - Assorted Sweet Pick and Mix for Parties Gifts and Sharing.
Berrymans£9.753.8★37 rev
Squirrel Floral Gums 2.25kg Resealable Jar | Traditional Scented Sweets | Bulk Retro Confectionery for Sharing and Gifting
Krazy Kandi£22.874.7★10 rev
Floral Gums 2.25kg Sweet Jar
GIANT BRADLEY'S SWEET SHOP£22.134.5★59 rev
Original Floral Gems Retro Sweets Gift Jar By Berrymans Sweet Shop - Classic Sweets Traditional Taste.
Berrymans£15.074.4★323 rev
Squirrel Floral Gums 1 kg Pack 1 kg
Squirrel Brand£13.984.3★97 rev
Newest
by launch dateSquirrel Floral Gums 2.25kg Resealable Jar | Traditional Scented Sweets | Bulk Retro Confectionery for Sharing and Gifting
Krazy Kandi£22.8710 rev
Maysford Floral Gums Gift Jar
Maysford of London£12.414 rev
Original Floral Gums | 500g | Sharing Pouch By Sweetish
Sweetish£11.0613 rev
Floral Gums Sweets - 500 Gram Bulk Bag - 500g - Assorted Sweet Pick and Mix for Parties Gifts and Sharing.
Berrymans£9.7537 rev
Retro Classic Floral Gums Sweets Assorted Fruit and Flower Flavour Gums 2.25kg Traditonal Flavour. Ideal for Parties. Family Favourite.
A Quarter Of£21.6630 rev
Trending
90-day click momentumOriginal Floral Gems Retro Sweets Gift Jar By Berrymans Sweet Shop - Classic Sweets Traditional Taste.
Berrymans£15.074.4★
Squirrel Floral Gums 2.25kg Resealable Jar | Traditional Scented Sweets | Bulk Retro Confectionery for Sharing and Gifting
Krazy Kandi£22.874.7★
Floral Gums 2.25kg Sweet Jar
GIANT BRADLEY'S SWEET SHOP£22.134.5★
Squirrel Floral Gums 1 kg Pack 1 kg
Squirrel Brand£13.984.3★
Floral Gums Sweets - 500 Gram Bulk Bag - 500g - Assorted Sweet Pick and Mix for Parties Gifts and Sharing.
Berrymans£9.753.8★
What buyers say about floral gums
What buyers praise and complain about, mined from review topics.What buyers love
“Sweet treat”
“Good value for money”
“they taste exactly the same as they did when I was a kid”
“Just as described”
“Fantastic product”
“Original flavour”
“a softer texture”
“Taste and texture Just the I remember”
“Quick and hassle free purchase”
“Theyre soft enough to chew without being sticky”
What buyers complain about
“didnt taste like as the ones i have bought previously”
“Too hard”
“No flavour”
“No where near as good as previously”
“Scented”
“Very sticky sweets, no taste and really not nice”
“Bit expensive”
“Very hard to difficult to eat”
“Unfortunately unusual texture- beware”
“they didn't last very long”
Common questions
- Is floral gums profitable to sell on Amazon United Kingdom?
- The niche generates £81K/yr across 13 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -26.2%. Flapen's verdict: Skip it (47/100).
- How competitive is the floral gums niche?
- 9 brands and 17 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 88% of demand.
- What do buyers complain about in floral gums?
- Top complaints mined from reviews: Taste-Overall, Hard Feel, Flavor. The return rate is 0.0%.
- When does demand for floral gums peak?
- Demand peaks in Nov–Dec; the busiest month runs 3.0× the quietest.
- What does it cost to enter the floral gums niche?
- Listings span £6.22–£22.87; the average listing price is £14.18 (sweet spot $15–$100). The average incumbent carries 146 reviews — the moat a new listing must climb.