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Floral Gums

Fail

Demand is soft, at -26.2% this quarter, so Floral Gums is a Fail.

Flapen Score
47
47 / 100
Top 32% of 25 Everything Else niches · +4 vs the category median of 43
Market size
£81K/yr46K searches / yr
90-day growth
-26.2%search demand this quarter
Competition
71%top-5 click share · 9 brands · 17 sellers

Flapen Score

Floral Gums against its category

The dotted line is the Everything Else average. Past it, Floral Gums is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Floral Gums market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Floral Gums 46K times last year and spent an estimated £81K. The top 5 brands take 88% of clicks. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

12.4% of searches ended in a purchase last week.

Shoppers searched for this 46K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.4% of those searches ended in a purchase. Searches in the last 90 days moved -26.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £81K a year.

Searches, last 12 months
46K
Growth, 90 days vs prior 90
-26.2%
Conversion, latest week
12.4%
Market size, estimated
£81Ka year
Peak month
December3.0× the quietest month
Top search term
floral gums43K searches a year

02 · Price

A sale here is worth £14.18.

Listings sell for £14.18 on average, from £6.22 to £22.87. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £14.18 that is £1K to £4K a year per listing.

Average price
£14.18under the $15 to $100 sweet spot
Price range
£6.22–£22.87
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£1K–£4K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

38% of listings pay for placement with sponsored ads. 62% ship with Prime. On an average day, 6.8% of listings are out of stock. The average listing ranks #13 within Everything Else. It carries 146 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
38%
Prime listings
62%
Out of stock, average day
6.8%
Average rank
#13in Everything Else
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
146per listing
Listings tracked
13

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Floral Gums products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

£0£8K£16K£24K£32K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

17

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

8%

  • Berrymans39%
  • Krazy Kandi16%
  • Squirrel12%
  • Squirrel Brand11%
  • GIANT BRADLEY'S SWEET SHOP10%
  • A-Z Sweetshop4%
  • Open — no brand owns it (3 brands, 8%)

Demand

Floral Gums search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.0×

Reviews and returns

What reviews say buyers love and hate about Floral Gums

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall32%−0.19

didnt taste like as the ones i have bought previously

No taste

Tasteless and soft

Hard Feel14%−0.13

Too hard

Just taste like hard gums

These are rock hard

Flavor11%−0.12

No flavour

There was no floral flavour

Terrible flavor

Quality-Overall6%+0.11

No where near as good as previously

I was unable to return because they were part of childrens sweet wrappers for party before I realised the poor quality

Smell6%+0.24

Scented

Scented too

Love

Sweetness31%+1.56

Sweet treat

Good value tub of sweets

Lovely sweets

Value For Money23%+2.09

Good value for money

so many for so little money

Worth the money

Taste-Overall17%−0.19

they taste exactly the same as they did when I was a kid

with a sweeter fruity taste

Taste Great

Advertised Vs Actual Product8%+0.62

Just as described

Was as described

Just as I remembered them

Quality-Overall8%+0.11

Fantastic product

Really good product

The item was good

FAQ

Common Floral Gums questions

Answered from the same tracked data.