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Floral Gums

Fail

Demand is soft, at -26.2% this quarter, so Floral Gums is a Fail.

Flapen Score
47
47 / 100
Top 32% of 25 Everything Else niches · +4 vs the category median of 43
Market size
£81K/yr46K searches / yr
90-day growth
-26.2%search demand this quarter
Competition
71%top-5 click share · 9 brands · 17 sellers

Flapen Score

Floral Gums against its category

The dotted line is the Everything Else average. Past it, Floral Gums is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Floral Gums market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Floral Gums 46K times last year and spent an estimated £81K. The top 5 brands take 88% of clicks. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 12.4% of those searches ended in a purchase.

Shoppers searched for this 46K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.4% of those searches ended in a purchase. Searches in the last 90 days moved -26.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £81K a year.

Searches, last 12 months
46K
Growth, 90 days vs prior 90
-26.2%
Conversion, latest week
12.4%
Market size, estimated
£81Ka year
Peak month
December3.0× the quietest month
Top search term
floral gums43K searches a year

02 · Price

A sale here is worth £14.18.

Listings sell for £14.18 on average, from £6.22 to £22.87. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £14.18 that is £1K to £4K a year per listing.

Average price
£14.18under the $15 to $100 sweet spot
Price range
£6.22–£22.87
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£1K–£4K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

38% of listings pay for placement with sponsored ads. 62% ship with Prime. On an average day, 6.8% of listings are out of stock. The average listing ranks #13 within Everything Else. It carries 146 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
38%
Prime listings
62%
Out of stock, average day
6.8%
Average rank
#13in Everything Else
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
146per listing
Listings tracked
13

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Floral Gums products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 71% of clicks. A locked shelf that new listings rarely crack.

£0£8K£16K£24K£32K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

17

Est. top-5 brand share

88%

Top 20: 100%

Est. top-5 click share

71%

Top 20: 100%

Open market

8%

  • Berrymans39%
  • Krazy Kandi16%
  • Squirrel12%
  • Squirrel Brand11%
  • GIANT BRADLEY'S SWEET SHOP10%
  • A-Z Sweetshop4%
  • Open — no brand owns it (3 brands, 8%)

Demand

Floral Gums search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.0×

Reviews and returns

What reviews say buyers love and hate about Floral Gums

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Sweetness”
32%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“didnt taste like as the ones i have bought previously”
A buyer, on “Taste-Overall”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Floral Gums questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data