Floral Gums
FailDemand is soft, at -26.2% this quarter, so Floral Gums is a Fail.
- Flapen Score
- 47 / 100Top 32% of 25 Everything Else niches · +4 vs the category median of 4347
- Market size
- £81K/yr46K searches / yr
- 90-day growth
- -26.2%search demand this quarter
- Competition
- 71%top-5 click share · 9 brands · 17 sellers
Flapen Score
Floral Gums against its category
The dotted line is the Everything Else average. Past it, Floral Gums is stronger. Inside it, weaker.
Market
The Floral Gums market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Floral Gums 46K times last year and spent an estimated £81K. The top 5 brands take 88% of clicks. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 12.4% of those searches ended in a purchase.
Shoppers searched for this 46K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.4% of those searches ended in a purchase. Searches in the last 90 days moved -26.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £81K a year.
- Searches, last 12 months
- 46K
- Growth, 90 days vs prior 90
- -26.2%
- Conversion, latest week
- 12.4%
- Market size, estimated
- £81Ka year
- Peak month
- December3.0× the quietest month
- Top search term
- floral gums43K searches a year
02 · Price
A sale here is worth £14.18.
Listings sell for £14.18 on average, from £6.22 to £22.87. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £14.18 that is £1K to £4K a year per listing.
- Average price
- £14.18under the $15 to $100 sweet spot
- Price range
- £6.22–£22.87
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£4K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
38% of listings pay for placement with sponsored ads. 62% ship with Prime. On an average day, 6.8% of listings are out of stock. The average listing ranks #13 within Everything Else. It carries 146 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 38%
- Prime listings
- 62%
- Out of stock, average day
- 6.8%
- Average rank
- #13in Everything Else
- Average rating
- 4.40 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 146per listing
- Listings tracked
- 13
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Floral Gums products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Floral Gums Sweets - 500 Gram Bulk Bag - 500g - Assorted Sweet Pick and Mix for Parties Gifts and Sharing.
- Price
- £9.75
- Rating
- 3.8/5
- Reviews
- 37
- Age
- 1y ago

Squirrel Floral Gums 2.25kg Resealable Jar | Traditional Scented Sweets | Bulk Retro Confectionery for Sharing and Gifting
- Price
- £22.87
- Rating
- 4.7/5
- Reviews
- 10
- Age
- 4mo ago

Floral Gums 2.25kg Sweet Jar
- Price
- £22.13
- Rating
- 4.5/5
- Reviews
- 59
- Age
- 2y ago

Original Floral Gems Retro Sweets Gift Jar By Berrymans Sweet Shop - Classic Sweets Traditional Taste.
- Price
- £15.07
- Rating
- 4.4/5
- Reviews
- 323
- Age
- 7y ago

Squirrel Floral Gums 1 kg Pack 1 kg
- Price
- £13.98
- Rating
- 4.3/5
- Reviews
- 97
- Age
- 15y ago
Trending
estimated 90-day click momentum
Original Floral Gems Retro Sweets Gift Jar By Berrymans Sweet Shop - Classic Sweets Traditional Taste.
- Price
- £15.07
- Rating
- 4.4/5
- Reviews
- 323
- Age
- 7y ago

Squirrel Floral Gums 2.25kg Resealable Jar | Traditional Scented Sweets | Bulk Retro Confectionery for Sharing and Gifting
- Price
- £22.87
- Rating
- 4.7/5
- Reviews
- 10
- Age
- 4mo ago

Floral Gums 2.25kg Sweet Jar
- Price
- £22.13
- Rating
- 4.5/5
- Reviews
- 59
- Age
- 2y ago

Squirrel Floral Gums 1 kg Pack 1 kg
- Price
- £13.98
- Rating
- 4.3/5
- Reviews
- 97
- Age
- 15y ago

Floral Gums Sweets - 500 Gram Bulk Bag - 500g - Assorted Sweet Pick and Mix for Parties Gifts and Sharing.
- Price
- £9.75
- Rating
- 3.8/5
- Reviews
- 37
- Age
- 1y ago
Newest
by launch date
Squirrel Floral Gums 2.25kg Resealable Jar | Traditional Scented Sweets | Bulk Retro Confectionery for Sharing and Gifting
- Price
- £22.87
- Rating
- 4.7/5
- Reviews
- 10
- Age
- 4mo ago

Maysford Floral Gums Gift Jar
- Price
- £12.41
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 8mo ago

Original Floral Gums | 500g | Sharing Pouch By Sweetish
- Price
- £11.06
- Rating
- 4.2/5
- Reviews
- 13
- Age
- 1y ago

Floral Gums Sweets - 500 Gram Bulk Bag - 500g - Assorted Sweet Pick and Mix for Parties Gifts and Sharing.
- Price
- £9.75
- Rating
- 3.8/5
- Reviews
- 37
- Age
- 1y ago

Retro Classic Floral Gums Sweets Assorted Fruit and Flower Flavour Gums 2.25kg Traditonal Flavour. Ideal for Parties. Family Favourite.
- Price
- £21.66
- Rating
- 4.9/5
- Reviews
- 30
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 71% of clicks. A locked shelf that new listings rarely crack.
Brands
9 falling
Sellers
17
Est. top-5 brand share
88%
Top 20: 100%
Est. top-5 click share
71%
Top 20: 100%
Open market
8%
- Berrymans39%
- Krazy Kandi16%
- Squirrel12%
- Squirrel Brand11%
- GIANT BRADLEY'S SWEET SHOP10%
- A-Z Sweetshop4%
- Open — no brand owns it (3 brands, 8%)
Demand
Floral Gums search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.0×
Reviews and returns
What reviews say buyers love and hate about Floral Gums
We read the reviews and the return reasons for every product selling here.
“didnt taste like as the ones i have bought previously”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
13 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Floral Gums questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









