Floral Gums
FailDemand is soft, at -26.2% this quarter, so Floral Gums is a Fail.
- Flapen Score
- 47 / 100Top 32% of 25 Everything Else niches · +4 vs the category median of 4347
- Market size
- £81K/yr46K searches / yr
- 90-day growth
- -26.2%search demand this quarter
- Competition
- 71%top-5 click share · 9 brands · 17 sellers
Flapen Score
Floral Gums against its category
The dotted line is the Everything Else average. Past it, Floral Gums is stronger. Inside it, weaker.
Market
The Floral Gums market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Floral Gums 46K times last year and spent an estimated £81K. The top 5 brands take 88% of clicks. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.
01 · Demand
12.4% of searches ended in a purchase last week.
Shoppers searched for this 46K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.4% of those searches ended in a purchase. Searches in the last 90 days moved -26.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £81K a year.
- Searches, last 12 months
- 46K
- Growth, 90 days vs prior 90
- -26.2%
- Conversion, latest week
- 12.4%
- Market size, estimated
- £81Ka year
- Peak month
- December3.0× the quietest month
- Top search term
- floral gums43K searches a year
02 · Price
A sale here is worth £14.18.
Listings sell for £14.18 on average, from £6.22 to £22.87. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £14.18 that is £1K to £4K a year per listing.
- Average price
- £14.18under the $15 to $100 sweet spot
- Price range
- £6.22–£22.87
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£4K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
38% of listings pay for placement with sponsored ads. 62% ship with Prime. On an average day, 6.8% of listings are out of stock. The average listing ranks #13 within Everything Else. It carries 146 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 38%
- Prime listings
- 62%
- Out of stock, average day
- 6.8%
- Average rank
- #13in Everything Else
- Average rating
- 4.40 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 146per listing
- Listings tracked
- 13
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Floral Gums products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Floral Gums Sweets - 500 Gram Bulk Bag - 500g - Assorted Sweet Pick and Mix for Parties Gifts and Sharing.
- Price
- £9.75
- Rating
- 3.8/5
- Reviews
- 37
- Age
- 1y ago

Squirrel Floral Gums 2.25kg Resealable Jar | Traditional Scented Sweets | Bulk Retro Confectionery for Sharing and Gifting
- Price
- £22.87
- Rating
- 4.7/5
- Reviews
- 10
- Age
- 4mo ago

Floral Gums 2.25kg Sweet Jar
- Price
- £22.13
- Rating
- 4.5/5
- Reviews
- 59
- Age
- 2y ago

Original Floral Gems Retro Sweets Gift Jar By Berrymans Sweet Shop - Classic Sweets Traditional Taste.
- Price
- £15.07
- Rating
- 4.4/5
- Reviews
- 323
- Age
- 7y ago

Squirrel Floral Gums 1 kg Pack 1 kg
- Price
- £13.98
- Rating
- 4.3/5
- Reviews
- 97
- Age
- 15y ago
Trending
90-day click momentum
Original Floral Gems Retro Sweets Gift Jar By Berrymans Sweet Shop - Classic Sweets Traditional Taste.
- Price
- £15.07
- Rating
- 4.4/5
- Reviews
- 323
- Age
- 7y ago

Squirrel Floral Gums 2.25kg Resealable Jar | Traditional Scented Sweets | Bulk Retro Confectionery for Sharing and Gifting
- Price
- £22.87
- Rating
- 4.7/5
- Reviews
- 10
- Age
- 4mo ago

Floral Gums 2.25kg Sweet Jar
- Price
- £22.13
- Rating
- 4.5/5
- Reviews
- 59
- Age
- 2y ago

Squirrel Floral Gums 1 kg Pack 1 kg
- Price
- £13.98
- Rating
- 4.3/5
- Reviews
- 97
- Age
- 15y ago

Floral Gums Sweets - 500 Gram Bulk Bag - 500g - Assorted Sweet Pick and Mix for Parties Gifts and Sharing.
- Price
- £9.75
- Rating
- 3.8/5
- Reviews
- 37
- Age
- 1y ago
Newest
by launch date
Squirrel Floral Gums 2.25kg Resealable Jar | Traditional Scented Sweets | Bulk Retro Confectionery for Sharing and Gifting
- Price
- £22.87
- Rating
- 4.7/5
- Reviews
- 10
- Age
- 4mo ago

Maysford Floral Gums Gift Jar
- Price
- £12.41
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 8mo ago

Original Floral Gums | 500g | Sharing Pouch By Sweetish
- Price
- £11.06
- Rating
- 4.2/5
- Reviews
- 13
- Age
- 1y ago

Floral Gums Sweets - 500 Gram Bulk Bag - 500g - Assorted Sweet Pick and Mix for Parties Gifts and Sharing.
- Price
- £9.75
- Rating
- 3.8/5
- Reviews
- 37
- Age
- 1y ago

Retro Classic Floral Gums Sweets Assorted Fruit and Flower Flavour Gums 2.25kg Traditonal Flavour. Ideal for Parties. Family Favourite.
- Price
- £21.66
- Rating
- 4.9/5
- Reviews
- 30
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.
Brands
9 falling
Sellers
17
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
8%
- Berrymans39%
- Krazy Kandi16%
- Squirrel12%
- Squirrel Brand11%
- GIANT BRADLEY'S SWEET SHOP10%
- A-Z Sweetshop4%
- Open — no brand owns it (3 brands, 8%)
Demand
Floral Gums search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.0×
Reviews and returns
What reviews say buyers love and hate about Floral Gums
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
didnt taste like as the ones i have bought previously
No taste
Tasteless and soft
Too hard
Just taste like hard gums
These are rock hard
No flavour
There was no floral flavour
Terrible flavor
No where near as good as previously
I was unable to return because they were part of childrens sweet wrappers for party before I realised the poor quality
Scented
Scented too
Love
Sweet treat
Good value tub of sweets
Lovely sweets
Good value for money
so many for so little money
Worth the money
they taste exactly the same as they did when I was a kid
with a sweeter fruity taste
Taste Great
Just as described
Was as described
Just as I remembered them
Fantastic product
Really good product
The item was good
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Floral Gums questions
Answered from the same tracked data.









