Skip to content

Bumzzy

Fail

Shoppers spend only $30K a year here, so Bumzzy is a Fail.

Flapen Score
48
48 / 100
Top 28% of 25 Everything Else niches · +5 vs the category median of 43
Market size
£30K/yr40K searches / yr
90-day growth
+13.5%search demand this quarter
Competition
71%top-5 click share · 11 brands · 26 sellers

Flapen Score

Bumzzy against its category

The dotted line is the Everything Else average. Past it, Bumzzy is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bumzzy market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bumzzy 40K times last year and spent an estimated £30K. The top 5 brands take 84% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

3.0% of searches ended in a purchase last week.

Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.0% of those searches ended in a purchase. Searches in the last 90 days moved +13.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £30K a year.

Searches, last 12 months
40K
Growth, 90 days vs prior 90
+13.5%
Conversion, latest week
3.0%
Market size, estimated
£30Ka year
Top search term
bumzzy14K searches a year

02 · Price

A sale here is worth £24.42.

Listings sell for £24.42 on average, from £7.40 to £43.61. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At £24.42 that is £2K to £6K a year per listing.

Average price
£24.42inside the $15 to $100 sweet spot
Price range
£7.40–£43.61
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
£2K–£6K
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #61 within Everything Else. It carries 554 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
81%
Out of stock, average day
0.0%
Average rank
#61in Everything Else
Average rating
4.17 starsAmazon United Kingdom average 4.36 stars
Average reviews
554per listing
Listings tracked
16

04 · Newcomers

Amazon counts 4 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
4Amazon's first-year sales bar
Average brand age
22 months

Products

Top Bumzzy products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

£0£3K£6K£9K£12K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

11 flat

Sellers

26

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

13%

  • MAXGROOM47%
  • LYSYYOZ20%
  • WEGJYKY6%
  • Vonktar6%
  • JOCKMAIL5%
  • DOAO4%
  • Open — no brand owns it (5 brands, 13%)

Search terms

Top Bumzzy search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bumzzy14K/yr
  • bumzy butt shaver 2.06K/yr
  • maxgroom head shaver8K/yr
  • maxgroom4K/yr
  • bum shaver5K/yr
  • butt shaver4K/yr

Reviews and returns

What reviews say buyers love and hate about Bumzzy

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability28%−0.38

Broke after 6 months

Broke on first use

Doesnt last

Quality-Overall12%+0.42

Garbage

Poor Quality

Cheap an nasty build quality

Charging9%−0.06

wont charge

Does not charge

it no longer holds a charge

Value For Money7%+1.17

Cheap for a reason

Waste of money

Not worth the money

Battery Life7%+0.14

Poor battery life

Battery doesnt last

Disappointing Battery

Love

Value For Money18%+1.17

AMAZING VALUE

Excellent for the money

Great value

Ease Of Use17%+1.59

Easy to hold

Very handy

Easy use

Quality-Overall16%+0.42

Excellent Product

Overall, a reliable and well-designed grooming tool that I would highly recommend

It's well made

Battery Life8%+0.14

Battery is amazing

battery lasts ages

Battery life is exceptional

Advertised Vs Actual Product6%+0.43

As advertised

Just what I wanted

As described

Return

1.5% Return rate 9% Fixable by listing

Functionality-Overall26%▅▆█▆▇▇

Very average performance

its stopped working

Dosnt work

Charging13%█▇▅▅▄▆

wont charge

Does not charge

it no longer holds a charge

Defective Material/Parts10%▄▆▆▇█▄
Quality-Overall8%▆▆▆▅▅█

Garbage

Poor Quality

Cheap an nasty build quality

Durability7%██▂▆▆▅

Broke after 6 months

Broke on first use

Doesnt last

FAQ

Common Bumzzy questions

Answered from the same tracked data.