Is bumzzy profitable to sell on Amazon United Kingdom?

The niche generates £30K/yr across 16 tracked products. 4 of 6 products launched in the last 360 days are still selling. 90-day search growth is +13.5%. Flapen's verdict: Skip it (48/100).

How competitive is the bumzzy niche?

11 brands and 26 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 84% of demand.

What do buyers complain about in bumzzy?

Top complaints mined from reviews: Durability, Quality-Overall, Charging. The return rate is 1.5%.

What does it cost to enter the bumzzy niche?

Listings span £7.40–£43.61; the average listing price is £24.42 (sweet spot $15–$100). The average incumbent carries 554 reviews — the moat a new listing must climb.

bumzzy

Skip it

A small market ($30K/yr) — this niche doesn't clear our bar today.

Avg price

Incredible£24.42

avg listing price — sweet spot $15–$100

Returns

Great1.5%

return rate — above 5% kills the launch gate

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Price range

Great£7.40–£43.61

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good553.63

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+13.5%

90-day search growth — must beat 0% to launch

Conversion

Okay3.0%

search→purchase rate — share of searches ending in a sale

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Competition

Bad71%

top-5 click share — a locked-up shelf

Market size

Bad£30K

£30K/yr · 40K searches

According to Flapen's Amazon United Kingdom niche tracking, bumzzy is a £30K/yr Amazon United Kingdom market (40K searches/yr). The top 5 brands hold 84% of demand. Verdict: Skip it — 48/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

bumzzy market data

Units sold / yr: 2K–2K; avg 100–250/product
Revenue / yr: £37K–£49K; units × avg price
Conversion rate: 3.0%
Avg BSR: #61
Page quality: 0%
Prime: 81%
Sponsored: 81%
Out of stock: 0.0%
Avg brand age: 22 months
Avg seller age: 162 days

Competition & brand share

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

Brands

11 flat

Sellers

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

13%

MAXGROOM47%
LYSYYOZ20%
WEGJYKY6%
Vonktar6%
JOCKMAIL5%
DOAO4%
Open — no brand owns it (5 brands, 13%)

Top bumzzy search terms

bumzzy14K/yr +57.2%1.0% conv.
bumzy butt shaver 2.06K/yr -6.9%1.2% conv.
maxgroom head shaver8K/yr -4.4%10.5% conv.
maxgroom4K/yr +25.0%3.4% conv.
bum shaver5K/yr -24.3%2.6% conv.
butt shaver4K/yr -10.1%1.4% conv.

All search terms

Top bumzzy products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Maxgroom Head Shavers for Men Electric Head Shavers for Bald Men 7D Waterproof Head Hair Shaver with Upgraded Flexible Blade Long Battery Life Easy to Clean

MAXGROOM£29.644.4★1,735 rev

Bum-zzy Butt Shaver 1.0 Ultimate Grooming Kit for Men Washable Wet and Dry Easy Head Shaver Making Quick Work of Shaving Bum Legs Chest and Beyond 1Pcs

LYSYYOZ£25.533.2★17 rev

MAXGROOM PRO Head Shavers for Bald Men Upgraded 7D Magnetic Shaver Blade Extended Battery Life 7500-8800Rpm Mens Shaver IPX6 Waterproof Ergonomic Design Type-C Charging

MAXGROOM£43.614.5★156 rev

WEGJYKY Bumzzy Butt Shaver 1.0 Ultimate Grooming Kit For Men Washable Wet And Dry Easy Head Shaver Mg Quick Work Of Shaving Bum Legs Chest And Beyond 1Pcs

WEGJYKY£24.252.4★4 rev

Mens Electric Rotary Shavers Bald2025 Upgrade 7D Floating Electric Shaver with LED Display IPX6 Waterproof Type-C Fast Charge Magnetic Heads Travel Case - Ideal Mens Grooming Gift (Black)

Vonktar£17.864.7★429 rev

Newest

by launch date

Butt Shaver 2.0 Butt & Body Shaver 2-in-1 FoilShaver & Trimmer with Mess-Free Collection Waterproof Body Groomer for Men Ergonomic Intimate Area Hair Trimmer for Smooth Finish

Generic£22.400 rev

1mo ago

% Electric Head Shavers for Men: Electric Razor for Bald Men - 7D Rotating Shaver with LED Display - -- USB C Rechargeable Shaving Grooming Set

SHPAVVER ETHUP£25.893 rev

3mo ago

JOYSPELS Womens Seamless Bums Lift Leggings - Scrunch Bums Tummy Control High Waisted Gym Leggings for Women Running Sports Workout Yoga Pants UK - DarkShadow-L Grey

JOYSPELS£16.8689 rev

5mo ago

MAXGROOM PRO Head Shavers for Bald Men Upgraded 7D Magnetic Shaver Blade Extended Battery Life 7500-8800Rpm Mens Shaver IPX6 Waterproof Ergonomic Design Type-C Charging

MAXGROOM£43.61156 rev

7mo ago

Mens Electric Rotary Shavers Bald2025 Upgrade 7D Floating Electric Shaver with LED Display IPX6 Waterproof Type-C Fast Charge Magnetic Heads Travel Case - Ideal Mens Grooming Gift (Black)

Vonktar£17.86429 rev

10mo ago

What buyers say about bumzzy

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money18%

“AMAZING VALUE”

Ease Of Use17%

“Easy to hold”

Quality-Overall16%

“Excellent Product”

Battery Life8%

“Battery is amazing”

Advertised Vs Actual Product6%

“As advertised”

Charging6%

“charges quickly”

Ease Of Cleaning5%

“Easy to use and clean shave”

Soft Feel2%

“It has a good feel to it”

Comfort-Overall2%

“Comfortable”

Sharpness2%

“Cuts nicely and quickly”

What buyers complain about

Durability28%

“Broke after 6 months”

Quality-Overall12%

“Garbage”

Charging9%

“wont charge”

Value For Money7%

“Cheap for a reason”

Battery Life7%

“Poor battery life”

Functionality-Overall6%

“Very average performance”

Allergies3%

“It looked almost like rashes”

Sharpness2%

“comfortable to use just a shame the blade head seems blunt”

Advertised Vs Actual Product1%

“Stated it cuts without snagging. Not true mine snagged”

Add-Ons/Attachments1%

“nothing doing therefore none of the attachments work”

Top return reasons

Functionality-Overall26%

Charging13%

Defective Material/Parts10%

Quality-Overall8%

Durability7%

Advertised Vs Actual Product5%

Damage/Burn Hair4%

Sharpness4%

Battery Life3%

Size-Overall2%

Common questions

Is bumzzy profitable to sell on Amazon United Kingdom?: The niche generates £30K/yr across 16 tracked products. 4 of 6 products launched in the last 360 days are still selling. 90-day search growth is +13.5%. Flapen's verdict: Skip it (48/100).
How competitive is the bumzzy niche?: 11 brands and 26 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 84% of demand.
What do buyers complain about in bumzzy?: Top complaints mined from reviews: Durability, Quality-Overall, Charging. The return rate is 1.5%.
What does it cost to enter the bumzzy niche?: Listings span £7.40–£43.61; the average listing price is £24.42 (sweet spot $15–$100). The average incumbent carries 554 reviews — the moat a new listing must climb.