Is family tree profitable to sell on Amazon United Kingdom?

The niche generates £37K/yr across 19 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -23.9%. Flapen's verdict: Skip it (43/100).

How competitive is the family tree niche?

10 brands and 20 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 93% of demand.

What do buyers complain about in family tree?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Adhesion/Stickiness. The return rate is 0.9%.

When does demand for family tree peak?

Demand peaks in Nov–Dec; the busiest month runs 3.6× the quietest.

What does it cost to enter the family tree niche?

Listings span £5.07–£33.15; the average listing price is £15.83 (sweet spot $15–$100). The average incumbent carries 540 reviews — the moat a new listing must climb.

family tree

Skip it

A small market ($37K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Avg price

Great£15.83

avg listing price — sweet spot $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good539.84

avg incumbent reviews — the moat a new listing must climb

Price range

Good£5.07–£33.15

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay59%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay2.5%

search→purchase rate — share of searches ending in a sale

Brand share

Bad93%

top-5 brand share — brand-locked demand

Growth

Bad-23.9%

90-day search growth — must beat 0% to launch

Market size

Bad£37K

£37K/yr · 94K searches

According to Flapen's Amazon United Kingdom niche tracking, family tree is a £37K/yr Amazon United Kingdom market (94K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 43/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

family tree market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: £24K–£32K; units × avg price
Conversion rate: 2.5%
Avg BSR: #3,287
Page quality: 0%
Prime: 58%
Sponsored: 74%
Out of stock: 6.6%
Avg brand age: 42 months
Avg seller age: 195 days

Competition & brand share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 flat

Sellers

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

My History73%
Templatables12%
hejiagongsi3%
MDF Craft Supplies3%
WRITWAA2%
Thetford Design2%
Open — no brand owns it (4 brands, 5%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -23.9% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 3.6×

Open Trend

Top family tree search terms

family tree charts to fill in30K/yr -23.3%2.2% conv.
family tree35K/yr -27.0%0.6% conv.
family tree chart7K/yr -22.3%2.4% conv.
family tree gifts9K/yr -33.5%0.3% conv.
family tree charts4K/yr -8.5%0.9% conv.
personalised family tree5K/yr -24.6%0.0% conv.
family tree template2K/yr +6.7%1.8% conv.
personalised family tree gifts2K/yr -17.3%0.4% conv.

All search terms

Top family tree products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Family Tree Chart; Compact 8 Generation Pedigree Chart 120g paper (coloured folded)

My History£7.624.3★1,379 rev

My History Family tree working chart (10 generations tall 1 metre long)

My History£16.154.1★422 rev

Templatables Family Tree Charts to Fill In A3 Ancestry Posters (6 & 8 Generations) 10 Pack Double-Sided Genealogy Charts Thick Quality Paper Folded to A4 Trace & Share Your Family History

Templatables£5.144.9★26 rev

Family Tree Chart - 10 Generation Double Chart (Coloured Boxes 120 g Paper)

My History£17.454.4★834 rev

My History Family Tree Chart; Compact 8 Generation Pedigree Chart 120g paper (plain folded)

My History£8.294.3★1,379 rev

Newest

by launch date

Templatables Family Tree Charts to Fill In A3 Ancestry Posters (6 & 8 Generations) 10 Pack Double-Sided Genealogy Charts Thick Quality Paper Folded to A4 Trace & Share Your Family History

Templatables£5.1426 rev

8mo ago

WRITWAA Family Generation Genealogy Poster 7.87X6.30In Canvas Family Tree Chart Fillable Ancestry Chart Wall Art for Home Decoration and Educational Use

WRITWAA£7.322 rev

10mo ago

100 Sheets 3 Hole 12th Generation Family Group Sheets Two-Sided Blank Genealogy Forms 8.5×11 Inch Family Tree Charts Worksheets for Research Ancestry

MSHUNKEJI£14.07270 rev

1y ago

Family Tree Photo Frame Stickers for Wall DIY 3D Tree Wall Stickers Living Room Tree Wall Sticker Tree of Life Wall Art for Living Room Wall Decorations for Bedrooms (207x146cm Black)

hejiagongsi£20.72695 rev

3y ago

Fabian Clarke London Family Tree Frame 50 x 50cm With 6 Hanging Photo Frames Free Standing For Home Family Birthday Gift

Fabian Clarke London£17.06159 rev

5y ago

What buyers say about family tree

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall40%

“Good Quality”

Value For Money13%

“Value for money good price this was a Christmas gift”

Ease Of Use10%

“Simple to use”

Advertised Vs Actual Product8%

“Just as described”

Print Quality5%

“Lovely frame to have all the grandchildren prints in”

Collectibles5%

“Great charts”

Paper Quality5%

“Quality paper”

Size-Overall4%

“Great size and easy to put up and great value for money”

Design-Overall3%

“The layout is clean, easy to follow, and leaves enough space for names, dates, and notes”

Upholstery/Fabric Quality3%

“Lovely wall vinyl which my fiancé loves”

What buyers complain about

Size-Overall30%

“Small”

Quality-Overall20%

“Very poor quality”

Adhesion/Stickiness20%

“Not good didn't even stick to wall”

Value For Money20%

“Very pale lines almost cant see them thought this was on the expensive side for what it is”

Top return reasons

Size-Overall26%

Defective Material/Parts18%

Frame Quality16%

Quality-Overall13%

Material Quality5%

Strength3%

Gifting Purpose3%

Value For Money3%

Flatness3%

Smell3%

Common questions

Is family tree profitable to sell on Amazon United Kingdom?: The niche generates £37K/yr across 19 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -23.9%. Flapen's verdict: Skip it (43/100).
How competitive is the family tree niche?: 10 brands and 20 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 93% of demand.
What do buyers complain about in family tree?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Adhesion/Stickiness. The return rate is 0.9%.
When does demand for family tree peak?: Demand peaks in Nov–Dec; the busiest month runs 3.6× the quietest.
What does it cost to enter the family tree niche?: Listings span £5.07–£33.15; the average listing price is £15.83 (sweet spot $15–$100). The average incumbent carries 540 reviews — the moat a new listing must climb.