Family Tree
FailShoppers spend only $37K a year here, so Family Tree is a Fail.
- Flapen Score
- 43 / 100Ranks 13 of 25 Everything Else niches · on the category median43
- Market size
- £37K/yr94K searches / yr
- 90-day growth
- -23.9%search demand this quarter
- Competition
- 59%top-5 click share · 10 brands · 20 sellers
Flapen Score
Family Tree against its category
The dotted line is the Everything Else average. Past it, Family Tree is stronger. Inside it, weaker.
Market
The Family Tree market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Family Tree 94K times last year and spent an estimated £37K. The top 5 brands take 93% of clicks. Demand peaks in Nov–Dec. Flapen scores it 43 out of 100, a Fail.
01 · Demand
2.5% of searches ended in a purchase last week.
Shoppers searched for this 94K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -23.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £37K a year.
- Searches, last 12 months
- 94K
- Growth, 90 days vs prior 90
- -23.9%
- Conversion, latest week
- 2.5%
- Market size, estimated
- £37Ka year
- Peak month
- December3.6× the quietest month
- Top search term
- family tree charts to fill in30K searches a year
02 · Price
A sale here is worth £15.83.
Listings sell for £15.83 on average, from £5.07 to £33.15. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £15.83 that is £0 to £2K a year per listing.
- Average price
- £15.83inside the $15 to $100 sweet spot
- Price range
- £5.07–£33.15
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 0.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
74% of listings pay for placement with sponsored ads. 58% ship with Prime. On an average day, 6.6% of listings are out of stock. The average listing ranks #3,287 within Everything Else. It carries 540 reviews at 4.28 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 74%
- Prime listings
- 58%
- Out of stock, average day
- 6.6%
- Average rank
- #3,287in Everything Else
- Average rating
- 4.28 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 540per listing
- Listings tracked
- 19
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Family Tree products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Family Tree Chart; Compact 8 Generation Pedigree Chart 120g paper (coloured folded)
- Price
- £7.62
- Rating
- 4.3/5
- Reviews
- 1,379
- Age
- 11y ago

My History Family tree working chart (10 generations tall 1 metre long)
- Price
- £16.15
- Rating
- 4.1/5
- Reviews
- 422
- Age
- 10y ago

Templatables Family Tree Charts to Fill In A3 Ancestry Posters (6 & 8 Generations) 10 Pack Double-Sided Genealogy Charts Thick Quality Paper Folded to A4 Trace & Share Your Family History
- Price
- £5.14
- Rating
- 4.9/5
- Reviews
- 26
- Age
- 8mo ago

Family Tree Chart - 10 Generation Double Chart (Coloured Boxes 120 g Paper)
- Price
- £17.45
- Rating
- 4.4/5
- Reviews
- 834
- Age
- 9y ago

My History Family Tree Chart; Compact 8 Generation Pedigree Chart 120g paper (plain folded)
- Price
- £8.29
- Rating
- 4.3/5
- Reviews
- 1,379
- Age
- 11y ago
Trending
90-day click momentum
My History Family tree working chart (1 metre 14 generation)
- Price
- £18.02
- Rating
- 4.3/5
- Reviews
- 154
- Age
- 10y ago

100 Sheets 3 Hole 12th Generation Family Group Sheets Two-Sided Blank Genealogy Forms 8.5×11 Inch Family Tree Charts Worksheets for Research Ancestry
- Price
- £14.07
- Rating
- 4.5/5
- Reviews
- 270
- Age
- 1y ago

Templatables Family Tree Charts to Fill In A3 Ancestry Posters (6 & 8 Generations) 10 Pack Double-Sided Genealogy Charts Thick Quality Paper Folded to A4 Trace & Share Your Family History
- Price
- £5.14
- Rating
- 4.9/5
- Reviews
- 26
- Age
- 8mo ago

Family Tree Chart - 10 Generation Double Chart (Plain Boxes 120g Paper)
- Price
- £7.91
- Rating
- 4.4/5
- Reviews
- 834
- Age
- 13y ago

WRITWAA Family Generation Genealogy Poster 7.87X6.30In Canvas Family Tree Chart Fillable Ancestry Chart Wall Art for Home Decoration and Educational Use
- Price
- £7.32
- Rating
- 1.5/5
- Reviews
- 2
- Age
- 10mo ago
Newest
by launch date
Templatables Family Tree Charts to Fill In A3 Ancestry Posters (6 & 8 Generations) 10 Pack Double-Sided Genealogy Charts Thick Quality Paper Folded to A4 Trace & Share Your Family History
- Price
- £5.14
- Rating
- 4.9/5
- Reviews
- 26
- Age
- 8mo ago

WRITWAA Family Generation Genealogy Poster 7.87X6.30In Canvas Family Tree Chart Fillable Ancestry Chart Wall Art for Home Decoration and Educational Use
- Price
- £7.32
- Rating
- 1.5/5
- Reviews
- 2
- Age
- 10mo ago

100 Sheets 3 Hole 12th Generation Family Group Sheets Two-Sided Blank Genealogy Forms 8.5×11 Inch Family Tree Charts Worksheets for Research Ancestry
- Price
- £14.07
- Rating
- 4.5/5
- Reviews
- 270
- Age
- 1y ago

Family Tree Photo Frame Stickers for Wall DIY 3D Tree Wall Stickers Living Room Tree Wall Sticker Tree of Life Wall Art for Living Room Wall Decorations for Bedrooms (207x146cm Black)
- Price
- £20.72
- Rating
- 4.1/5
- Reviews
- 695
- Age
- 3y ago

Fabian Clarke London Family Tree Frame 50 x 50cm With 6 Hanging Photo Frames Free Standing For Home Family Birthday Gift
- Price
- £17.06
- Rating
- 4.5/5
- Reviews
- 159
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 flat
Sellers
20
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
59%
Top 20: 100%
Open market
5%
- My History73%
- Templatables12%
- hejiagongsi3%
- MDF Craft Supplies3%
- WRITWAA2%
- Thetford Design2%
- Open — no brand owns it (4 brands, 5%)
Demand
Family Tree search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.6×
Search terms
Top Family Tree search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- family tree charts to fill in30K/yr
- family tree35K/yr
- family tree chart7K/yr
- family tree gifts9K/yr
- family tree charts4K/yr
- personalised family tree5K/yr
- family tree template2K/yr
- personalised family tree gifts2K/yr
Reviews and returns
What reviews say buyers love and hate about Family Tree
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Small
Information boxes a little small on 8 gen side
Tiny
Very poor quality
Not good didn't even stick to wall
Very pale lines almost cant see them thought this was on the expensive side for what it is
Love
Good Quality
Lovely product
Beautiful quality and perfect for tracing family history
Value for money good price this was a Christmas gift
Great value for money
Good value
Simple to use
Easy to use and change
Just as described
These are just as pictured
Lovely frame to have all the grandchildren prints in
Return
0.9% Return rate 29% Fixable by listing
Small
Information boxes a little small on 8 gen side
Tiny
Very poor quality
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Family Tree questions
Answered from the same tracked data.









