lakeland heated throw
Skip itA small market ($0/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Incredible£41.67avg listing price — sweet spot $15–$100
Price range
Incredible£39.21–£44.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great263.5avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad£0£0/yr · 13K searches
Growth
Bad-85.4%90-day search growth — must beat 0% to launch
Conversion
Bad0.0%search→purchase rate — share of searches ending in a sale
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, lakeland heated throw is a £0/yr Amazon United Kingdom market (13K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 28/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
lakeland heated throw market data
- Units sold / yr
- 100–250
- avg 0–100/product
- Revenue / yr
- £4K–£10K
- units × avg price
- Conversion rate
- 0.0%
- Avg BSR
- #66
- Page quality
- 0%
- Prime
- 50%
- Sponsored
- 50%
- Out of stock
- 28.8%
- Avg brand age
- 29 months
- Avg seller age
- 190 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
2
Sellers
5
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- lakeland70%
- Silentnight30%
Demand
Weekly Amazon search volume, last 74 weeks — -85.4% search growth over the last 90 days.Top lakeland heated throw search terms
- faux fur heated throw8K/yr
- lakeland heated throw blanket4K/yr
- lakeland heated throw2K/yr
Top lakeland heated throw products on Amazon
All 2 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LAKELAND Lakeland Sherpa Electric Heated Throw Grey
lakeland£44.134.6★17 rev
Silentnight Luxury Super Cosy Heated Throw -Thick Snuggly Soft Chunky Knit Jacquard Fleece Electric Blanket for Sofa Bed with 9 Heat Settings -Fast Heat-up and Safe Shut Off -Machine Washable Charcoal
Silentnight£39.214.4★510 rev
Newest
by launch dateSilentnight Luxury Super Cosy Heated Throw -Thick Snuggly Soft Chunky Knit Jacquard Fleece Electric Blanket for Sofa Bed with 9 Heat Settings -Fast Heat-up and Safe Shut Off -Machine Washable Charcoal
Silentnight£39.21510 rev
LAKELAND Lakeland Sherpa Electric Heated Throw Grey
lakeland£44.1317 rev
Trending
90-day click momentumWhat buyers say about lakeland heated throw
What buyers praise and complain about, mined from review topics.What buyers love
“Super warm”
“excellent value”
“Lovely soft blanket”
“Excellent quality”
“Very walm and comfortable”
“Great Gift”
“Fantastic product...keeps you warm”
“Excellent product does what it promises on the label”
“Easy to use”
“nice size”
What buyers complain about
“Breaks after about a month”
“Took a while to heat up over 3 hours thought broken”
“Poor quality”
“Awful this item no longer works its showing EE fault on the temperature display”
“Didnt work”
“They are expensive”
“The on off button only works when it wants to”
“A little bit shorter than I imagine”
“The blanket is thinner than I imagined”
Top return reasons
Common questions
- Is lakeland heated throw profitable to sell on Amazon United Kingdom?
- The niche generates £0/yr across 2 tracked products. 90-day search growth is -85.4%. Flapen's verdict: Skip it (28/100).
- How competitive is the lakeland heated throw niche?
- 2 brands and 5 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in lakeland heated throw?
- Top complaints mined from reviews: Durability, Heating, Quality-Overall. The return rate is 0.1%.
- What does it cost to enter the lakeland heated throw niche?
- Listings span £39.21–£44.13; the average listing price is £41.67 (sweet spot $15–$100). The average incumbent carries 264 reviews — the moat a new listing must climb.