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Lakeland Heated Throw

Fail

Shoppers spend only $0 a year here, so Lakeland Heated Throw is a Fail.

Flapen Score
28
28 / 100
Ranks 24 of 25 Everything Else niches · −15 vs the category median of 43
Market size
£0/yr13K searches / yr
90-day growth
-85.4%search demand this quarter
Competition
100%top-5 click share · 2 brands · 5 sellers

Flapen Score

Lakeland Heated Throw against its category

The dotted line is the Everything Else average. Past it, Lakeland Heated Throw is stronger. Inside it, weaker.

28Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lakeland Heated Throw market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lakeland Heated Throw 13K times last year and spent an estimated £0. All 2 brands take every click. Flapen scores it 28 out of 100, a Fail.

01 · Demand

0.0% of searches ended in a purchase last week.

Shoppers searched for this 13K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -85.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £0 a year.

Searches, last 12 months
13K
Growth, 90 days vs prior 90
-85.4%
Conversion, latest week
0.0%
Market size, estimated
£0a year
Top search term
faux fur heated throw8K searches a year

02 · Price

A sale here is worth £41.67.

Listings sell for £41.67 on average, from £39.21 to £44.13. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At £41.67 that is £0 to £4K a year per listing.

Average price
£41.67inside the $15 to $100 sweet spot
Price range
£39.21–£44.13
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
£0–£4K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 28.8% of listings are out of stock. The average listing ranks #66 within Everything Else. It carries 264 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
50%
Out of stock, average day
28.8%
Average rank
#66in Everything Else
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
264per listing
Listings tracked
2

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
29 months

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

2

Sellers

5

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • lakeland70%
  • Silentnight30%

Demand

Lakeland Heated Throw search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Holiday '24Spike '25Black Friday '25Holiday '25Spike '26DecJanFebMarAprMayAugSepOctNovDecJanFebMarAprMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 23.8× · 11 of 12 months tracked

Search terms

Top Lakeland Heated Throw search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • faux fur heated throw8K/yr
  • lakeland heated throw blanket4K/yr
  • lakeland heated throw2K/yr

Reviews and returns

What reviews say buyers love and hate about Lakeland Heated Throw

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability22%−0.19

Breaks after about a month

stopped working after a few days

Failed within a week

Heating17%−0.08

Took a while to heat up over 3 hours thought broken

Slow to heat up so returned

the same way: the heating controls just stopped turning one morning

Quality-Overall13%−0.05

Poor quality

Rubbish

TERRIBLE

Temperature Control7%−0.06

Awful this item no longer works its showing EE fault on the temperature display

Functionality-Overall7%−0.06

Didnt work

just wouldnt work at all

Love

Warmth32%+2.17

Super warm

Keeps me warm

Keeps me warm

Value For Money9%+0.42

excellent value

Excellent value

Good value

Soft Feel9%

Lovely soft blanket

Warm and soft

soft

Quality-Overall8%−0.05

Excellent quality

Great product

of a much higher quality and, by comparison, luxurious can be used to describe it

Comfort-Overall8%+0.64

Very walm and comfortable

Nice and cosy

Nice n cosy

Return

0.1% Return rate 6% Fixable by listing

Heating31%▆▆▃█▄▁

Took a while to heat up over 3 hours thought broken

Slow to heat up so returned

the same way: the heating controls just stopped turning one morning

Functionality-Overall25%▄▃▄▂█▁

Didnt work

just wouldnt work at all

Defective Material/Parts12%▆▄▅█▁▁
Durability9%▆█▇▅█▁

Breaks after about a month

stopped working after a few days

Failed within a week

Warmth4%▁▂▄▁▁█

FAQ

Common Lakeland Heated Throw questions

Answered from the same tracked data.