Skip to content
68

projector

Launch it

A $7.6M/yr market growing +31.4% this quarter with returns at 4.9% — clears our launch bar.

Market size 100Growth 57Conversion 19Competition 88Returns 26Price range 25Avg price 84Brand share 93Review moat 54Quality gap 91

Market size

Incredible£7.6M

£7.6M/yr · 6.6M searches

Brand share

Great42%

top-5 brand share — no brand owns this niche

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Competition

Great27%

top-5 click share — an open shelf

Avg price

Great£76.59

avg listing price — sweet spot $15–$100

Growth

Good+31.4%

90-day search growth — must beat 0% to launch

Review moat

Good1,337.79

avg incumbent reviews — the moat a new listing must climb

Returns

Okay4.9%

return rate — above 5% kills the launch gate

Price range

Okay£24.62–£322.53

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad1.5%

search→purchase rate — share of searches ending in a sale