Walkie Talkie
PassWalkie Talkie scores 66 out of 100, a Pass. Shoppers spend $1.7M a year here, search demand grew +0.2% this quarter, and returns run at 1.6% of orders.
- Flapen Score
- 66 / 100Top 1% of 1,488 Electronics & Photo niches · +22 vs the category median of 4466
- Market size
- £1.7M/yr1.9M searches / yr
- 90-day growth
- +0.2%search demand this quarter
- Competition
- 40%top-5 click share · 26 brands · 42 sellers
Flapen Score
Walkie Talkie against its category
The dotted line is the Electronics & Photo average. Past it, Walkie Talkie is stronger. Inside it, weaker.
Market
The Walkie Talkie market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Walkie Talkie 1.9M times last year and spent an estimated £1.7M. The top 5 brands take 54% of clicks. Demand peaks in Nov–Dec. Flapen scores it 66 out of 100, a Pass.
01 · Demand
3.4% of searches ended in a purchase last week.
Shoppers searched for this 1.9M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.4% of those searches ended in a purchase. Searches in the last 90 days moved +0.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.7M a year.
- Searches, last 12 months
- 1.9M
- Growth, 90 days vs prior 90
- +0.2%
- Conversion, latest week
- 3.4%
- Market size, estimated
- £1.7Ma year
- Peak month
- December2.3× the quietest month
- Top search term
- walkie talkies723K searches a year
02 · Price
A sale here is worth £26.57.
Listings sell for £26.57 on average, from £8.37 to £103.16. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,250 to 1,500 of them. At £26.57 that is £33K to £40K a year per listing.
- Average price
- £26.57inside the $15 to $100 sweet spot
- Price range
- £8.37–£103.16
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- £33K–£40K
- Returns
- 1.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #19 within Radio Communication. It carries 2,250 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 98%
- Out of stock, average day
- 2.7%
- Average rank
- #19in Radio Communication
- Average rating
- 4.41 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,250per listing
- Listings tracked
- 43
04 · Newcomers
Amazon counts 2 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 4
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Walkie Talkie products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Walkie Talkies for Adults Long Range Two Way Radios
- Price
- £19.42
- Rating
- 4.3/5
- Reviews
- 1,576
- Age
- 5y ago
Maylawn Walkie Talkies Long Range 2Pcs Walkie Talkies for Adults with Rechargeable Batteries 2 Way Radio with LED Light Earpieces 16CH Supports VOX Function
- Price
- £18.51
- Rating
- 4.5/5
- Reviews
- 925
- Age
- 3y ago
Two Way Radios Suitable for Adults and Kids 16 Channels walkie talkies Equipped with Rechargeable Batteries with LED Light and VOX Function Ideal Camping and Hiking Communication
- Price
- £15.82
- Rating
- 4.4/5
- Reviews
- 209
- Age
- 1y ago
Maylawn Walkie Talkies Pack of 4 Long Range Walkie Talkies for Adults with Rechargeable Batteries Portable 2 Way Radio with LED Light Earpieces 16CH Supports VOX Function (PMR446)
- Price
- £32.20
- Rating
- 4.3/5
- Reviews
- 181
- Age
- 3y ago
Winmoom Long Range Walkie Talkies 16-Channel USB Rechargeable Walkie Talkies for Adults & Kids 2-Way Radio Kit with LED Light Earpieces and Charger (2 Pack)
- Price
- £16.67
- Rating
- 4.4/5
- Reviews
- 130
- Age
- 1y ago
Trending
90-day click momentum
Wootoyz Boy Toys for 3-10 Year Old Girl Video Walkie Talkies for Kids Outdoor Toy Age 4-12 Year Old Boy Girl Gift for 4 5 6 7 Year Old Boy Gift Age 5 6 7 8 Boy Camping Accessories Sensory Toys
- Price
- £21.06
- Rating
- 4.7/5
- Reviews
- 74
- Age
- 6mo ago
Long Range Walkie Talkies for Adults 16 Channel Two Way Radios with 1500mAh Rechargeable Battery USB Charging & Earpieces Supports Hands-Free VOX LED Flashlight
- Price
- £13.54
- Rating
- 4.2/5
- Reviews
- 20
- Age
- 10mo ago
Gaswei IP67 Waterproof & Floats with Dual PTT | G2Pro Professional Long Range Walkie Talkies for Adults 2 Pack | SOS Alarm FM Radio Rechargeable for Outdoor Camping & Work
- Price
- £59.24
- Rating
- 4.5/5
- Reviews
- 52
- Age
- 10mo ago
Winmoom Long Range Walkie Talkies 16-Channel USB Rechargeable Walkie Talkies for Adults & Kids 2-Way Radio Kit with LED Light Earpieces and Charger (2 Pack)
- Price
- £16.67
- Rating
- 4.4/5
- Reviews
- 130
- Age
- 1y ago
AWANFI Walkie Talkies for Adults Kids 4 Pack Rechargeable Walkie Talkies with 1200mAh Battery Long Range 16 Channels Radios Walky Talky with USB-C Cable VOX-Hands free for Outdoor Camping Hiking
- Price
- £34.56
- Rating
- 4.5/5
- Reviews
- 470
- Age
- 1y ago
Newest
by launch dateWootoyz Boy Toys for 3-10 Year Old Girl Video Walkie Talkies for Kids Outdoor Toy Age 4-12 Year Old Boy Girl Gift for 4 5 6 7 Year Old Boy Gift Age 5 6 7 8 Boy Camping Accessories Sensory Toys
- Price
- £21.06
- Rating
- 4.7/5
- Reviews
- 74
- Age
- 6mo ago
Long Range Walkie Talkies for Adults 16 Channel Two Way Radios with 1500mAh Rechargeable Battery USB Charging & Earpieces Supports Hands-Free VOX LED Flashlight
- Price
- £13.54
- Rating
- 4.2/5
- Reviews
- 20
- Age
- 10mo ago
Gaswei IP67 Waterproof & Floats with Dual PTT | G2Pro Professional Long Range Walkie Talkies for Adults 2 Pack | SOS Alarm FM Radio Rechargeable for Outdoor Camping & Work
- Price
- £59.24
- Rating
- 4.5/5
- Reviews
- 52
- Age
- 10mo ago
AWANFI Walkie Talkies for Adults Kids 4 Pack Rechargeable Walkie Talkies with 1200mAh Battery Long Range 16 Channels Radios Walky Talky with USB-C Cable VOX-Hands free for Outdoor Camping Hiking
- Price
- £34.56
- Rating
- 4.5/5
- Reviews
- 470
- Age
- 1y ago
Two Way Radios Suitable for Adults and Kids 16 Channels walkie talkies Equipped with Rechargeable Batteries with LED Light and VOX Function Ideal Camping and Hiking Communication
- Price
- £15.82
- Rating
- 4.4/5
- Reviews
- 209
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.
Brands
26 flat
Sellers
42
Top-5 brand share
54%
Top 20: 95%
Top-5 click share
40%
Top 20: 78%
Open market
40%
- Maylawn15%
- HUNICOM13%
- Retevis12%
- Skonta7%
- eSynic6%
- EUTOYZ6%
Demand
Walkie Talkie search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.3×
Search terms
Top Walkie Talkie search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- walkie talkies723K/yr
- walkie talkie204K/yr
- walkie talkies for kids253K/yr
- walkie talkies for adults148K/yr
- kids walkie talkies109K/yr
- walkie talkies long range70K/yr
- long range walkie talkies54K/yr
- radio communication45K/yr
- two way radio32K/yr
- retevis walkie talkies26K/yr
Reviews and returns
What reviews say buyers love and hate about Walkie Talkie
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Poor quality
Poor quality control
Cheap quality, way too overpriced
range is not that good
Not long range at all
Limited range
couldn't transmit half the time
Did not work
Tried different settings still wouldn't work so sending back
Battery charging is a bit random
neither battery pack wants to charge
One of the chargers isnt working properly
Sound quality is very poor
heard some bad language
First use it jammed on sound based transmission
Love
looks nice and seems well made,
Good quality radios
Good quality
Great value for money
Excellent value
Fair price
good range for signal
Decent range in open areas
Amazing range
Easy to use
easy to operate
The units are easy to use
Good sound quality
Sound quality reasonable
Clear& sound
Return
1.6% Return rate 8% Fixable by listing
couldn't transmit half the time
Did not work
Tried different settings still wouldn't work so sending back
range is not that good
Not long range at all
Limited range
Battery charging is a bit random
neither battery pack wants to charge
One of the chargers isnt working properly
Poor quality
Poor quality control
Cheap quality, way too overpriced
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Walkie Talkie questions
Answered from the same tracked data.