Walkie Talkie
PassWalkie Talkie scores 66 out of 100, a Pass. Shoppers spend an estimated $1.7M a year here, search demand grew +0.2% this quarter, and an estimated 1.6% of orders come back.
- Flapen Score
- 66 / 100Top 1% of 1,488 Electronics & Photo niches · +22 vs the category median of 4466
- Market size
- £1.7M/yr1.9M searches / yr
- 90-day growth
- +0.2%search demand this quarter
- Competition
- 40%top-5 click share · 26 brands · 42 sellers
Flapen Score
Walkie Talkie against its category
The dotted line is the Electronics & Photo average. Past it, Walkie Talkie is stronger. Inside it, weaker.
Market
The Walkie Talkie market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Walkie Talkie 1.9M times last year and spent an estimated £1.7M. The top 5 brands take 54% of clicks. Demand peaks in Nov–Dec. Flapen scores it 66 out of 100, a Pass.
01 · Demand
An estimated 3.4% of those searches ended in a purchase.
Shoppers searched for this 1.9M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved +0.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.7M a year.
- Searches, last 12 months
- 1.9M
- Growth, 90 days vs prior 90
- +0.2%
- Conversion, latest week
- 3.4%
- Market size, estimated
- £1.7Ma year
- Peak month
- December2.3× the quietest month
- Top search term
- walkie talkies723K searches a year
02 · Price
A sale here is worth £26.57.
Listings sell for £26.57 on average, from £8.37 to £103.16. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,250 to 1,500 of them. At £26.57 that is £33K to £40K a year per listing.
- Average price
- £26.57inside the $15 to $100 sweet spot
- Price range
- £8.37–£103.16
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- £33K–£40K
- Returns
- 1.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #19 within Radio Communication. It carries 2,250 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 98%
- Out of stock, average day
- 2.7%
- Average rank
- #19in Radio Communication
- Average rating
- 4.41 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,250per listing
- Listings tracked
- 43
04 · Newcomers
2 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 4
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Walkie Talkie products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Walkie Talkies for Adults Long Range Two Way Radios
- Price
- £19.42
- Rating
- 4.3/5
- Reviews
- 1,576
- Age
- 5y ago

Maylawn Walkie Talkies Long Range 2Pcs Walkie Talkies for Adults with Rechargeable Batteries 2 Way Radio with LED Light Earpieces 16CH Supports VOX Function
- Price
- £18.51
- Rating
- 4.5/5
- Reviews
- 925
- Age
- 3y ago

Two Way Radios Suitable for Adults and Kids 16 Channels walkie talkies Equipped with Rechargeable Batteries with LED Light and VOX Function Ideal Camping and Hiking Communication
- Price
- £15.82
- Rating
- 4.4/5
- Reviews
- 209
- Age
- 1y ago

Maylawn Walkie Talkies Pack of 4 Long Range Walkie Talkies for Adults with Rechargeable Batteries Portable 2 Way Radio with LED Light Earpieces 16CH Supports VOX Function (PMR446)
- Price
- £32.20
- Rating
- 4.3/5
- Reviews
- 181
- Age
- 3y ago

Winmoom Long Range Walkie Talkies 16-Channel USB Rechargeable Walkie Talkies for Adults & Kids 2-Way Radio Kit with LED Light Earpieces and Charger (2 Pack)
- Price
- £16.67
- Rating
- 4.4/5
- Reviews
- 130
- Age
- 1y ago
Trending
estimated 90-day click momentum
Wootoyz Boy Toys for 3-10 Year Old Girl Video Walkie Talkies for Kids Outdoor Toy Age 4-12 Year Old Boy Girl Gift for 4 5 6 7 Year Old Boy Gift Age 5 6 7 8 Boy Camping Accessories Sensory Toys
- Price
- £21.06
- Rating
- 4.7/5
- Reviews
- 74
- Age
- 6mo ago

Long Range Walkie Talkies for Adults 16 Channel Two Way Radios with 1500mAh Rechargeable Battery USB Charging & Earpieces Supports Hands-Free VOX LED Flashlight
- Price
- £13.54
- Rating
- 4.2/5
- Reviews
- 20
- Age
- 10mo ago

Gaswei IP67 Waterproof & Floats with Dual PTT | G2Pro Professional Long Range Walkie Talkies for Adults 2 Pack | SOS Alarm FM Radio Rechargeable for Outdoor Camping & Work
- Price
- £59.24
- Rating
- 4.5/5
- Reviews
- 52
- Age
- 10mo ago

Winmoom Long Range Walkie Talkies 16-Channel USB Rechargeable Walkie Talkies for Adults & Kids 2-Way Radio Kit with LED Light Earpieces and Charger (2 Pack)
- Price
- £16.67
- Rating
- 4.4/5
- Reviews
- 130
- Age
- 1y ago

AWANFI Walkie Talkies for Adults Kids 4 Pack Rechargeable Walkie Talkies with 1200mAh Battery Long Range 16 Channels Radios Walky Talky with USB-C Cable VOX-Hands free for Outdoor Camping Hiking
- Price
- £34.56
- Rating
- 4.5/5
- Reviews
- 470
- Age
- 1y ago
Newest
by launch date
Wootoyz Boy Toys for 3-10 Year Old Girl Video Walkie Talkies for Kids Outdoor Toy Age 4-12 Year Old Boy Girl Gift for 4 5 6 7 Year Old Boy Gift Age 5 6 7 8 Boy Camping Accessories Sensory Toys
- Price
- £21.06
- Rating
- 4.7/5
- Reviews
- 74
- Age
- 6mo ago

Long Range Walkie Talkies for Adults 16 Channel Two Way Radios with 1500mAh Rechargeable Battery USB Charging & Earpieces Supports Hands-Free VOX LED Flashlight
- Price
- £13.54
- Rating
- 4.2/5
- Reviews
- 20
- Age
- 10mo ago

Gaswei IP67 Waterproof & Floats with Dual PTT | G2Pro Professional Long Range Walkie Talkies for Adults 2 Pack | SOS Alarm FM Radio Rechargeable for Outdoor Camping & Work
- Price
- £59.24
- Rating
- 4.5/5
- Reviews
- 52
- Age
- 10mo ago

AWANFI Walkie Talkies for Adults Kids 4 Pack Rechargeable Walkie Talkies with 1200mAh Battery Long Range 16 Channels Radios Walky Talky with USB-C Cable VOX-Hands free for Outdoor Camping Hiking
- Price
- £34.56
- Rating
- 4.5/5
- Reviews
- 470
- Age
- 1y ago

Two Way Radios Suitable for Adults and Kids 16 Channels walkie talkies Equipped with Rechargeable Batteries with LED Light and VOX Function Ideal Camping and Hiking Communication
- Price
- £15.82
- Rating
- 4.4/5
- Reviews
- 209
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 40% of clicks. Leaders hold, but buyers still shop past them.
Brands
26 flat
Sellers
42
Est. top-5 brand share
54%
Top 20: 95%
Est. top-5 click share
40%
Top 20: 78%
Open market
40%
- Maylawn15%
- HUNICOM13%
- Retevis12%
- Skonta7%
- eSynic6%
- EUTOYZ6%
Demand
Walkie Talkie search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.3×
Search terms
Top Walkie Talkie search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- walkie talkies723K/yr
- walkie talkie204K/yr
- walkie talkies for kids253K/yr
- walkie talkies for adults148K/yr
- kids walkie talkies109K/yr
- walkie talkies long range70K/yr
- long range walkie talkies54K/yr
- radio communication45K/yr
- two way radio32K/yr
- retevis walkie talkies26K/yr
Reviews and returns
What reviews say buyers love and hate about Walkie Talkie
We read the reviews and the return reasons for every product selling here.
“Poor quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Walkie Talkie questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









