49
wool blanket
Skip itSoft demand (-44.0% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible£32.18avg listing price — sweet spot $15–$100
Returns
Great1.2%return rate — above 5% kills the launch gate
Brand share
Great48%top-5 brand share — no brand owns this niche
Price range
Great£8.44–£63.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great35%top-5 click share — an open shelf
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,295.21avg incumbent reviews — the moat a new listing must climb
Market size
Bad£31K£31K/yr · 169K searches
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-44.0%90-day search growth — must beat 0% to launch
Signals No Dominant Brand