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Wool Blanket

Fail

Demand is soft, at -44.0% this quarter, so Wool Blanket is a Fail.

Flapen Score
49
49 / 100
Ranks 1,033 of 2,225 DIY & Tools niches · on the category median
Market size
£31K/yr169K searches / yr
90-day growth
-44.0%search demand this quarter
Competition
35%top-5 click share · 22 brands · 47 sellers

Flapen Score

Wool Blanket against its category

The dotted line is the DIY & Tools average. Past it, Wool Blanket is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wool Blanket market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wool Blanket 169K times last year and spent an estimated £31K. The top 5 brands take 48% of clicks. Demand peaks in Jan–Sep–Oct–Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 169K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -44.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £31K a year.

Searches, last 12 months
169K
Growth, 90 days vs prior 90
-44.0%
Conversion, latest week
0.6%
Market size, estimated
£31Ka year
Peak month
November4.4× the quietest month
Top search term
wool blanket87K searches a year

02 · Price

A sale here is worth £32.18.

Listings sell for £32.18 on average, from £8.44 to £63.91. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £32.18 that is £0 to £3K a year per listing.

Average price
£32.18inside the $15 to $100 sweet spot
Price range
£8.44–£63.91
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

64% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 21.8% of listings are out of stock. The average listing ranks #357 within Safety & Security. It carries 2,295 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
67%
Out of stock, average day
21.8%
Average rank
#357in Safety & Security
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,295per listing
Listings tracked
42

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Wool Blanket products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 35% of clicks, no more. An open shelf where new products get seen.

£0£1K£2K£4K£5K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 falling

Sellers

47

Est. top-5 brand share

48%

Top 20: 98%

Est. top-5 click share

35%

Top 20: 79%

Open market

45%

  • armyandoutdoors13%
  • Arcturus12%
  • ACUSHLA9%
  • BRAW CLANS TARTANS7%
  • Generic7%
  • Everone7%

Demand

Wool Blanket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Black Friday '25FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 4.4×

Search terms

Top Wool Blanket search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • wool blanket87K/yr
  • 100% wool blanket9K/yr
  • wool throws for sofas9K/yr
  • merino wool blanket11K/yr
  • wool throw10K/yr
  • wool blanket camping5K/yr
  • wool blankets8K/yr
  • blanket wool7K/yr
  • wool blankets and throws8K/yr
  • army blanket3K/yr

Reviews and returns

What reviews say buyers love and hate about Wool Blanket

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Quality-Overall”
21%of negative reviews mention “Smell”
1.2%of orders come back
“Terrible smell”
A buyer, on “Smell”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Wool Blanket questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data