Wool Blanket
FailDemand is soft, at -44.0% this quarter, so Wool Blanket is a Fail.
- Flapen Score
- 49 / 100Ranks 1,033 of 2,225 DIY & Tools niches · on the category median49
- Market size
- £31K/yr169K searches / yr
- 90-day growth
- -44.0%search demand this quarter
- Competition
- 35%top-5 click share · 22 brands · 47 sellers
Flapen Score
Wool Blanket against its category
The dotted line is the DIY & Tools average. Past it, Wool Blanket is stronger. Inside it, weaker.
Market
The Wool Blanket market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Wool Blanket 169K times last year and spent an estimated £31K. The top 5 brands take 48% of clicks. Demand peaks in Jan–Sep–Oct–Nov–Dec. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 0.6% of those searches ended in a purchase.
Shoppers searched for this 169K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -44.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £31K a year.
- Searches, last 12 months
- 169K
- Growth, 90 days vs prior 90
- -44.0%
- Conversion, latest week
- 0.6%
- Market size, estimated
- £31Ka year
- Peak month
- November4.4× the quietest month
- Top search term
- wool blanket87K searches a year
02 · Price
A sale here is worth £32.18.
Listings sell for £32.18 on average, from £8.44 to £63.91. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £32.18 that is £0 to £3K a year per listing.
- Average price
- £32.18inside the $15 to $100 sweet spot
- Price range
- £8.44–£63.91
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£3K
- Returns
- 1.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
64% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 21.8% of listings are out of stock. The average listing ranks #357 within Safety & Security. It carries 2,295 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 64%
- Prime listings
- 67%
- Out of stock, average day
- 21.8%
- Average rank
- #357in Safety & Security
- Average rating
- 4.42 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,295per listing
- Listings tracked
- 42
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top Wool Blanket products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
New Military Style Heavy Wool Blanket (Grey With Red Trim)(Size: 60inchx 80inch (152cm x 203cm))
- Price
- £21.80
- Rating
- 4.4/5
- Reviews
- 666
- Age
- 14y ago

Everone Olive Drab 80% Wool Fire Retardant Blanket - 66 X 90
- Price
- £20.00
- Rating
- 4.3/5
- Reviews
- 2,890
- Age
- 7y ago

Arcturus Military Wool Blanket - 4.5 lbs Warm Heavy Washable Large 64 x 88 - Great for Camping Outdoors Survival & Emergency Kits (Military Gray)
- Price
- £36.08
- Rating
- 4.6/5
- Reviews
- 14,309
- Age
- 9y ago

NITEHAWK Heavy Duty Military Style Wool Blanket Ultra Warm Multifunctional Outdoor Camping Throw 160cm x 210cm
- Price
- £20.70
- Rating
- 4.7/5
- Reviews
- 86
- Age
- 5y ago

ACUSHLA Merino Wool Camp Blanket - Warm Thick Washable Large Throw - 87x63 - Great for Outdoor Camping All Seasons Suitable Myers Gray
- Price
- £34.49
- Rating
- 4.3/5
- Reviews
- 2,137
- Age
- 3y ago
Trending
estimated 90-day click momentum
BRAW CLANS TARTANS Soft wool Tartan Poncho Blanket cape made in Scotland - Ruana cloak style - full body shawl - Mothers day Gift - Home Travel Camping - Buchanan Autumn Tartan
- Price
- £48.60
- Rating
- 4.4/5
- Reviews
- 26
- Age
- 2y ago

Arcturus Military Wool Blanket - 4.5 lbs Warm Heavy Washable Large 64 x 88 - Great for Camping Outdoors Survival & Emergency Kits (Olive Green)
- Price
- £34.12
- Rating
- 4.6/5
- Reviews
- 14,309
- Age
- 2y ago

BRAW CLANS TARTANS Soft wool Tartan Poncho Blanket cape made in Scotland - Ruana cloak style - full body shawl - Mothers day Gift - Home Travel Camping - Buchanan Natural Tartan
- Price
- £42.89
- Rating
- 4.4/5
- Reviews
- 26
- Age
- 2y ago

Arcturus Military Wool Blanket - 4.5 lbs Warm Heavy Washable Large 64 x 88 - Great for Camping Outdoors Survival & Emergency Kits (Military Gray)
- Price
- £36.08
- Rating
- 4.6/5
- Reviews
- 14,309
- Age
- 9y ago

ACUSHLA Merino Wool Blanket Soft Warm Thick Bed Couch Outdoor Camping Travel Car Throw All Weather Aztec Style Grey 63 x 51 Inch
- Price
- £29.22
- Rating
- 4.3/5
- Reviews
- 2,137
- Age
- 3y ago
Newest
by launch date
Military Khaki Wool Blanket 200x155 cm - Heavy Duty Thick Warm and Durable Wool Weighted Throw Blanket for Camping Hiking Survival Emergency Or Travel
- Price
- £20.72
- Rating
- 4.3/5
- Reviews
- 16
- Age
- 1y ago

Vintage 1950s Swedish Army Wool Blanket Authentic Military Surplus Throw for Camping Hiking Outdoor Adventures Survival Gear Emergency Fleece Blankets Cozy Wool Throw Durable & Warm
- Price
- £17.48
- Rating
- 3.7/5
- Reviews
- 15
- Age
- 1y ago

German Army Wool Blanket 165 x 225 cm 2.5 kg Thick Warm & Durable - Heavy Duty for Camping Outdoor Survival Emergency and Tactical Use Wool Fabric Throw Blanket Soft Fleece
- Price
- £32.58
- Rating
- 4.6/5
- Reviews
- 12
- Age
- 1y ago

Molithe 100% Wool Blanket 48 x 62 Warm Thick Washable Military Wool Blanket Great for Camping Outdoors Sporting Events Survival Kits
- Price
- £35.00
- Rating
- 4.6/5
- Reviews
- 1,814
- Age
- 1y ago

WoolStudio 130x170 cm%100 Lambswool Throw | Luxurious Durable & Versatile Single Size Natural Wool Blanket | Perfect for Home Travel & Outdoor Adventures! (Unicolor YELLOW 130x170 cm)
- Price
- £37.23
- Rating
- 4.3/5
- Reviews
- 88
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 35% of clicks, no more. An open shelf where new products get seen.
Brands
22 falling
Sellers
47
Est. top-5 brand share
48%
Top 20: 98%
Est. top-5 click share
35%
Top 20: 79%
Open market
45%
- armyandoutdoors13%
- Arcturus12%
- ACUSHLA9%
- BRAW CLANS TARTANS7%
- Generic7%
- Everone7%
Demand
Wool Blanket search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 4.4×
Search terms
Top Wool Blanket search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- wool blanket87K/yr
- 100% wool blanket9K/yr
- wool throws for sofas9K/yr
- merino wool blanket11K/yr
- wool throw10K/yr
- wool blanket camping5K/yr
- wool blankets8K/yr
- blanket wool7K/yr
- wool blankets and throws8K/yr
- army blanket3K/yr
Reviews and returns
What reviews say buyers love and hate about Wool Blanket
We read the reviews and the return reasons for every product selling here.
“Terrible smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wool Blanket questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








