Is mig welder profitable to sell on Amazon United Kingdom?

The niche generates £458K/yr across 43 tracked products. 4 of 16 products launched in the last 360 days are still selling. 90-day search growth is -9.5%. Flapen's verdict: Worth a look (53/100).

How competitive is the mig welder niche?

21 brands and 46 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 62% of demand.

What do buyers complain about in mig welder?

Top complaints mined from reviews: Functionality-Overall, Size-Overall, Durability. The return rate is 3.5%.

When does demand for mig welder peak?

Demand peaks in Nov; the busiest month runs 1.7× the quietest.

What does it cost to enter the mig welder niche?

Listings span £29.14–£223.93; the average listing price is £85.63 (sweet spot $15–$100). The average incumbent carries 105 reviews — the moat a new listing must climb.

mig welder

Worth a look

Shows a thin review moat (105 avg reviews), but weak search conversion (0.9%) keeps it on the watch list.

Review moat

Great105.09

avg incumbent reviews — the moat a new listing must climb

Avg price

Great£85.63

avg listing price — sweet spot $15–$100

Competition

Great38%

top-5 click share — an open shelf

Brand share

Good62%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Good£458K

£458K/yr · 622K searches

Returns

Okay3.5%

return rate — above 5% kills the launch gate

Price range

Okay£29.14–£223.93

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-9.5%

90-day search growth — must beat 0% to launch

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand Low Review Barrier High Price Out of Stock

According to Flapen's Amazon United Kingdom niche tracking, mig welder is a £458K/yr Amazon United Kingdom market (622K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Nov. Verdict: Worth a look — 53/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

mig welder market data

Units sold / yr: 4K–5K; avg 0–100/product
Revenue / yr: £343K–£428K; units × avg price
Conversion rate: 0.9%
Avg BSR: #41
Page quality: 0%
Prime: 88%
Sponsored: 93%
Out of stock: 18.5%
Avg brand age: 41 months
Avg seller age: 183 days

Competition & brand share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

Brands

21 falling

Sellers

Top-5 brand share

62%

Top 20: 100%

Top-5 click share

38%

Top 20: 79%

Open market

32%

DEKO17%
VELPAX15%
FEIFANKE14%
H HZXVOGEN9%
Reboot7%
haxiaoer6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -9.5% search growth over the last 90 days.

Peak months: Nov · busiest ÷ quietest = 1.7×

Open Trend

Top mig welder search terms

mig welder126K/yr -12.9%1.0% conv.
mig148K/yr +3.0%0.0% conv.
welder102K/yr -14.1%1.0% conv.
welding machine86K/yr -5.9%0.8% conv.
welder machine36K/yr -6.0%0.9% conv.
mig welders 240v27K/yr -15.0%0.9% conv.
gasless mig welder23K/yr -11.4%1.6% conv.
welders19K/yr -23.3%0.5% conv.
mig welders7K/yr +10.4%0.7% conv.
flux core welder11K/yr -29.2%0.7% conv.

All search terms

Top mig welder products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

140A 230V MIG Welder Gasless 3 in 1 Welding Machine Flux Core Welder Portable Welder with IGBT Inverter Smart Digital LED Dispaly and Welding Rods Flux Wires

VELPAX£65.794.4★129 rev

MIG Welder 135Amp: DEKO 220V MIG/Lift TIG/Stick 3-in-1 Welding Machine IGBT Inverter Portable Kit with Welding Gun

DEKO£64.104.0★86 rev

FEIFANKE Gasless MIG Welders 240V 135A Portable Welding Machine 3-in-1 MIG/ARC/Lift TIG Inverter Welder IGBT Synergy Stick Welder Smart Digital LED Dispaly with Flux Core Welding Wire and MIG Torch

FEIFANKE£66.184.3★118 rev

Mini Stick WelderDEKO 120A 220V MMA ARC Welder for Home Repair Metal Welding DIY Bicycle Repair Portable Welding Machine with Adjustable Shoulder Strap for Welders

DEKO£31.344.4★43 rev

H HZXVOGEN 145A MIG Welder 240V Gasless MIG Welder Welding Machine 3-in-1 Flux Core MIG/ARC/Lift TIG Synergic Control IGBT Inverter LED Display MIG145II

H HZXVOGEN£87.854.5★507 rev

Newest

by launch date

MMA Welder Welding Machine 220V Portable 20-250A IGBT Inverter Welder Kit with 5xWelding Sticks & Mask Digital Display LCD ARC Stick Welder Suitable for Beginners & DIY for Home Use

GrowVid£39.272 rev

2mo ago

H HZXVOGEN 145A MIG Welder 240V Gasless MIG Welder Welding Machine 3-in-1 Flux Core MIG/ARC/Lift TIG Synergic Control IGBT Inverter LED Display MIG145II

H HZXVOGEN£87.85507 rev

4mo ago

140A 230V MIG Welder Gasless 3 in 1 Welding Machine Flux Core Welder Portable Welder with IGBT Inverter Smart Digital LED Dispaly and Welding Rods Flux Wires (Orange)

VELPAX£66.866 rev

6mo ago

Reboot MIG Welders 240V 165A 4-in-1 MIG/MMA/Lift TIG Welder (Gas & Gasless) Large LED Display Flux Core & Beginners Friendly for DIY Workshop & Welding Equipment- RBM1650

Reboot£107.758 rev

9mo ago

Reboot Welder 210A 6-in-1 Gas/Gasless MIG Stick MMA Lift TIG Inverter Aluminium Welding Machine Portable 240V for Home Workshop Farm & DIY - Multi Process Welder RBM2100 MAX

Reboot£165.8211 rev

10mo ago

What buyers say about mig welder

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money20%

“Value for the money”

Ease Of Use14%

“Easy to use”

Quality-Overall13%

“Good quality”

Advertised Vs Actual Product6%

“Better than expected”

Efficiency6%

“Does the job”

Assembly/Installation4%

“Easy to set up and use”

Size-Overall4%

“Great size and works perfectly”

Weight Light4%

“Light weight easy set up”

Maintenance And Repair3%

“Works a treat for a quick repair”

Strength2%

“powerful”

What buyers complain about

Functionality-Overall14%

“Doesn't work”

Size-Overall12%

“Plug wasn't fitted”

Durability9%

“Premature breakage”

Advertised Vs Actual Product9%

“My fault as I didn't pay attention to the description”

Quality-Overall7%

“I had to buy new ones better Quality”

Instructions/User Manual/Troubleshooting5%

“sadly the included guide was extremely poor”

Rusts/Corrodes3%

“Be aware that flux core wire is hydroscopic so don't leave the wire in the machine in a damp area or you will end up having to cut off the rusty outside lengths before you can use it”

Defective Material/Parts3%

“faulty product”

Maintenance And Repair3%

“For years I've always wished I could repair metal items that broke”

Assembly/Installation2%

“Installing the spool was fiddly”

Top return reasons

Functionality-Overall44%

Defective Material/Parts18%

Quality-Overall5%

Advertised Vs Actual Product5%

Size-Overall4%

Durability4%