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Cat Window Guard

Pass

Cat Window Guard scores 68 out of 100, a Pass. Shoppers spend $98K a year here, search demand grew +413.1% this quarter, and returns run at 0.9% of orders.

Filters Trending
Flapen Score
68
68 / 100
Top 1% of 2,225 DIY & Tools niches · +19 vs the category median of 49
Market size
£98K/yr320K searches / yr
90-day growth
+413.1%search demand this quarter
Competition
43%top-5 click share · 23 brands · 28 sellers

Flapen Score

Cat Window Guard against its category

The dotted line is the DIY & Tools average. Past it, Cat Window Guard is stronger. Inside it, weaker.

68Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cat Window Guard market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cat Window Guard 320K times last year and spent an estimated £98K. The top 5 brands take 67% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 68 out of 100, a Pass.

01 · Demand

2.0% of searches ended in a purchase last week.

Shoppers searched for this 320K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.0% of those searches ended in a purchase. Searches in the last 90 days moved +413.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £98K a year.

Searches, last 12 months
320K
Growth, 90 days vs prior 90
+413.1%
Conversion, latest week
2.0%
Market size, estimated
£98Ka year
Peak month
July21.6× the quietest month
Top search term
cat window guard85K searches a year

02 · Price

A sale here is worth £15.38.

Listings sell for £15.38 on average, from £8.15 to £32.80. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £15.38 that is £2K to £4K a year per listing.

Average price
£15.38inside the $15 to $100 sweet spot
Price range
£8.15–£32.80
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 9.3% of listings are out of stock. The average listing ranks #60 within Window Hardware. It carries 640 reviews at 4.06 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
83%
Out of stock, average day
9.3%
Average rank
#60in Window Hardware
Average rating
4.06 starsAmazon United Kingdom average 4.36 stars
Average reviews
640per listing
Listings tracked
35

04 · Newcomers

Amazon counts 6 of last year's 14 launches as successful.

14 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
14
Successful launches
6Amazon's first-year sales bar
Average brand age
34 months

Products

Top Cat Window Guard products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£12K£16K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 falling

Sellers

28

Top-5 brand share

67%

Top 20: 98%

Top-5 click share

43%

Top 20: 86%

Open market

29%

  • BKSAI35%
  • BELICOO13%
  • MYPIN9%
  • Viaplser5%
  • NeatiEase5%
  • Mellroom4%

Demand

Cat Window Guard search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 21.6×

Search terms

Top Cat Window Guard search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cat window guard85K/yr
  • cat window screen29K/yr
  • cat proof window screen28K/yr
  • window mesh for cats31K/yr
  • window netting for cats22K/yr
  • window screen for cats18K/yr
  • window cat protector11K/yr
  • window net for cats12K/yr
  • flat cats window screens8K/yr
  • cat screen window10K/yr

Reviews and returns

What reviews say buyers love and hate about Cat Window Guard

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness21%−0.41

Very weak adhesive

The adhesive does not stick properly

No glue

Quality-Overall11%+0.32

Poor quality product

Absolute garbage

Cheap quality

Size-Overall9%+0.17

Didnt fit

The tape measure is tiny

Didn't fit my windows

Strength7%−0.06

Flimsy

Not strong enough

However, it is not as strong as expected

Durability6%−0.07

velcro is now bent beyond use

Not durable enough

Stopped working after a week of use

Love

Quality-Overall18%+0.32

Excellent Quality and Useful Tools

Amazing quality

Good quality kit

Assembly/Installation10%+0.86

Easy to put up

Easy installation

Easy to install

Size-Overall9%+0.17

Perfect fit

Perfect size exactly as ordered

Easy to fit

Value For Money8%+1.00

great price

Well worth the money

Good value for money

Strength8%−0.06

Sturdy and easy to install

Very good sturdy screen

Very sturdy

Return

0.9% Return rate 43% Fixable by listing

Size-Overall24%▅▇██▇▆

Didnt fit

The tape measure is tiny

Didn't fit my windows

Adhesion/Stickiness14%█▄▃▄▄▄

Very weak adhesive

The adhesive does not stick properly

No glue

Compatibility-Overall10%█▁▃▇▅▆
Color9%▁▁▇█▅▇
Quality-Overall8%▁▃▇▆▅█

Poor quality product

Absolute garbage

Cheap quality

FAQ

Common Cat Window Guard questions

Answered from the same tracked data.