Is cat window guard profitable to sell on Amazon United Kingdom?

The niche generates £98K/yr across 35 tracked products. 6 of 14 products launched in the last 360 days are still selling. 90-day search growth is +413.1%. Flapen's verdict: Worth a look (68/100).

How competitive is the cat window guard niche?

23 brands and 28 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 67% of demand.

What do buyers complain about in cat window guard?

Top complaints mined from reviews: Adhesion/Stickiness, Quality-Overall, Size-Overall. The return rate is 0.9%.

When does demand for cat window guard peak?

Demand peaks in May–Jun–Jul–Aug; the busiest month runs 21.6× the quietest.

What does it cost to enter the cat window guard niche?

Listings span £8.15–£32.80; the average listing price is £15.38 (sweet spot $15–$100). The average incumbent carries 640 reviews — the moat a new listing must climb.

cat window guard

Worth a look

Shows demand growing +413.1% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Growth

Incredible+413.1%

90-day search growth — must beat 0% to launch

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Avg price

Great£15.38

avg listing price — sweet spot $15–$100

Price range

Good£8.15–£32.80

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good640.29

avg incumbent reviews — the moat a new listing must climb

Competition

Good43%

top-5 click share — leaders hold, buyers still browse

Brand share

Good67%

top-5 brand share — brands hold most of the demand

Market size

Bad£98K

£98K/yr · 320K searches

Conversion

Okay2.0%

search→purchase rate — share of searches ending in a sale

Signals Trending

According to Flapen's Amazon United Kingdom niche tracking, cat window guard is a £98K/yr Amazon United Kingdom market (320K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 68/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

cat window guard market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: £92K–£123K; units × avg price
Conversion rate: 2.0%
Avg BSR: #60
Page quality: 0%
Prime: 83%
Sponsored: 86%
Out of stock: 9.3%
Avg brand age: 34 months
Avg seller age: 176 days

Competition & brand share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

Brands

23 falling

Sellers

Top-5 brand share

67%

Top 20: 98%

Top-5 click share

43%

Top 20: 86%

Open market

29%

BKSAI35%
BELICOO13%
MYPIN9%
Viaplser5%
NeatiEase5%
Mellroom4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +413.1% search growth over the last 90 days.

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 21.6×

Open Trend

Top cat window guard search terms

cat window guard85K/yr +356.7%1.3% conv.
cat window screen29K/yr +526.0%1.7% conv.
cat proof window screen28K/yr +344.4%1.5% conv.
window mesh for cats31K/yr +299.0%1.5% conv.
window netting for cats22K/yr >1,000%1.9% conv.
window screen for cats18K/yr +673.8%1.5% conv.
window cat protector11K/yr +344.0%1.4% conv.
window net for cats12K/yr +161.8%1.8% conv.
flat cats window screens8K/yr +688.2%0.9% conv.
cat screen window10K/yr +520.8%1.7% conv.

All search terms

Top cat window guard products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

BKSAI Window Fly Screen Cat Window Guard Screen Strong Self-Adhesive Window Mesh Net for Cats Pets Protection and Keep Bugs Out Cats Window Protection Indoor Cat Safety Netting

BKSAI£15.553.6★235 rev

BELICOO Cat Window Guard Thickened Self-Adhesive Window Fly Screen Adjustable DIY Window Mesh Net for Cats with Brush/Scissors/Stapler/Staples Pet Protection Net Keep Bugs Out (Black 100x150cm)

BELICOO£19.674.1★38 rev

BKSAI Window Net to Keep Bugs Out Bug Net for Windows Fits Any Size 130x150CM Smaller Adjustable Mesh DIY Bug Net Fly Screen Window Nets

BKSAI£9.463.8★824 rev

BKSAI Window Net to Keep Bugs Out Bug Net for Windows Fits Any Size 100x130CM Smaller Adjustable Mesh DIY Bug Net Fly Screen Window Nets

BKSAI£8.903.8★824 rev

MYPIN Self-Adhesive Cat Window Guard Screen Reinforced Mesh with Ruler/Knife/Stapler DIY Cat-Proof Protection up to 51x59 Flat Window Nets to Keep Cats Safe Indoors

MYPIN£15.043.5★176 rev

Newest

by launch date

Custom Cat Proof Window Screen Mesh with Zipper Opening Self-Adhesive Cats Window Guard Net Heavy Duty Fly Window Screen Stop Cats Getting Out Window

Viaplser£19.605 rev

2mo ago

BKSAI Cat Window Guard Screen Window Net Mesh Netting for Cats and Insects

BKSAI£20.97217 rev

2mo ago

Cat Window Guard Screen DIY Adjustable Window Fly Screen Mesh for Bugs Insects Pets Self-Adhesive Cats Proof Window Screen Cats Window Protection Indoor Cat Safety Netting Mesh 51x59 (White)

GEEKEO£14.2047 rev

3mo ago

Custom Size Two-Way Zipper Window Screen Cat Proof Insect Screens Nano Material Tear-Resistant 4cm Wide Self-Adhesive Tape Easy Install with Multiple Zipper Positions for Most Windows

Custo Flair£15.1812 rev

4mo ago

Self-Adhesive Fiberglass Window Screen Mesh No-Tools Easy Install Window Netting for Insects & Cats Mosquito Fly Bug Net for Windows Cat Window Protector (1pc 100cm*130cm)

aotuo0608£9.816 rev

4mo ago

What buyers say about cat window guard

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall18%

“Excellent Quality and Useful Tools”

Assembly/Installation10%

“Easy to put up”

Size-Overall9%

“Perfect fit”

Value For Money8%

“great price”

Strength8%

“Sturdy and easy to install”

Ease Of Use7%

“Easy to use”

Advertised Vs Actual Product6%

“Works as stated”

Adhesion/Stickiness4%

“Adhesive is good”

Efficiency3%

“Does great job”

Durability3%

“durable”

What buyers complain about

Adhesion/Stickiness21%

“Very weak adhesive”

Quality-Overall11%

“Poor quality product”

Size-Overall9%

“Didnt fit”

Strength7%

“Flimsy”

Durability6%

“velcro is now bent beyond use”

Ease Of Use5%

“it wouldnt be that easy”

Assembly/Installation4%

“So frustrating to install”

Value For Money3%

“These are quite expensive though”

Advertised Vs Actual Product3%

“Not As Neat As The Photo's Make Out”

Functionality-Overall3%

“Doesnt really do the job properly”

Top return reasons

Size-Overall24%

Adhesion/Stickiness14%

Compatibility-Overall10%

Color9%

Quality-Overall8%

Functionality-Overall7%

Defective Material/Parts3%

Strength3%

Material Quality3%