Is sun shade profitable to sell on Amazon United Kingdom?

The niche generates £202K/yr across 71 tracked products. 5 of 12 products launched in the last 360 days are still selling. 90-day search growth is +187.7%. Flapen's verdict: Worth a look (68/100).

How competitive is the sun shade niche?

41 brands and 54 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 51% of demand.

What do buyers complain about in sun shade?

Top complaints mined from reviews: Quality-Overall, Assembly/Installation, Size-Overall. The return rate is 1.8%.

When does demand for sun shade peak?

Demand peaks in May–Jun–Jul–Aug; the busiest month runs 5.5× the quietest.

What does it cost to enter the sun shade niche?

Listings span £9.18–£307.31; the average listing price is £34.77 (sweet spot $15–$100). The average incumbent carries 1,136 reviews — the moat a new listing must climb.

sun shade

Worth a look

Shows demand growing +187.7% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Growth

Incredible+187.7%

90-day search growth — must beat 0% to launch

Avg price

Incredible£34.77

avg listing price — sweet spot $15–$100

Competition

Great31%

top-5 click share — an open shelf

Brand share

Great51%

top-5 brand share — no brand owns this niche

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Returns

Great1.8%

return rate — above 5% kills the launch gate

Review moat

Good1,135.97

avg incumbent reviews — the moat a new listing must climb

Market size

Okay£202K

£202K/yr · 795K searches

Price range

Okay£9.18–£307.31

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

Signals Trending

According to Flapen's Amazon United Kingdom niche tracking, sun shade is a £202K/yr Amazon United Kingdom market (795K searches/yr). The top 5 brands hold 51% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 68/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

sun shade market data

Units sold / yr: 6K–8K; avg 0–100/product
Revenue / yr: £209K–£278K; units × avg price
Conversion rate: 0.7%
Avg BSR: #39
Page quality: 0%
Prime: 76%
Sponsored: 94%
Out of stock: 8.7%
Avg brand age: 41 months
Avg seller age: 183 days

Competition & brand share

Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.

Brands

41 falling

Sellers

Top-5 brand share

51%

Top 20: 86%

Top-5 click share

31%

Top 20: 60%

Open market

45%

MOKANI23%
VOUNOT12%
Maxesla7%
Lorrtta5%
RICHIE4%
Sowoxdme4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +187.7% search growth over the last 90 days.

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 5.5×

Open Trend

Top sun shade search terms

sun shade121K/yr >1,000%0.5% conv.
garden shade64K/yr +614.8%0.3% conv.
sun sail42K/yr +884.8%0.9% conv.
garden sail45K/yr +400.4%0.8% conv.
door canopy123K/yr -3.9%0.6% conv.
garden sun shade25K/yr +356.3%0.3% conv.
garden shade canopy21K/yr +531.0%0.5% conv.
sunshades for garden22K/yr +737.5%0.3% conv.
garden shelter43K/yr +43.1%0.0% conv.
door canopy outdoor72K/yr -36.6%0.8% conv.

All search terms

Top sun shade products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Mokani Sun Shade Sail for Garden 3x4m Rectangle Sunscreen Awning Canopy Waterproof Shade Sails with Accessories 95% UV Block Sail Shades Sun Shades for Garden Outdoor Patio Party Pergola Balcony

MOKANI£29.474.3★601 rev

Mokani Sun Shade Sail 3x3m Rectangle Sunscreen Awning Canopy Waterproof Shade Sail 95% UV Block with Free Rope for Outdoors Garden Patio Yard Party(Grey)

MOKANI£20.634.2★1,944 rev

Mokani Sun Shade Sail for Garden 3x3m Rectangle Sunscreen Awning Canopy Waterproof Shade Sails with Accessories 95% UV Block Sail Shades Sun Shades for Garden Outdoor Patio Party Pergola Balcony

MOKANI£24.504.3★601 rev

Maxesla Sun Shade Sail Waterproof Rectangle 420D Oxford Waterproof Garden Shade Canopy 98% UV Block Garden Canopy with Awning Attachment for Garden Beach Patio Free Fixing Kit 4 x 3m Grey

Maxesla£30.844.4★154 rev

VOUNOT Front Door Canopy Outdoor Awning Rain Shelter for Back Door Porch Patio Window 120 x 80 cm Anthracite

VOUNOT£26.464.2★2,385 rev

Newest

by launch date

3x4M Sun Shade Sail Rectangular 95% UV Protection Awning Waterproof Shade Sails with Accessories Breathable Strong Wind Resistance Awning for Garden Patio Pergola (Gray)

Lorrtta£31.72112 rev

6mo ago

SAILUN Manual Adjustable Awning - DIY Patio Clamp-Mounted Canopy Telescopic Retractable Shade Shelter with Hand Crank Outdoor Sun & Rain Protection For Balcony Garden & Patio (350x120cm Light Grey)

SAILUN£44.0833 rev

7mo ago

Amazon Basics Garden Shade Sail UV Protection 3 m x 4 m Sand 1 Pack

Amazon Basics£28.27157 rev

9mo ago

VOUNOT Front Door Canopy Outdoor Awning Rain Shelter for Back Door Porch Patio Window 120 x 80 cm Anthracite

VOUNOT£26.462,385 rev

10mo ago

VOUNOT Front Door Canopy Outdoor Awning Rain Shelter for Back Door Porch Patio Window 200 x 80 cm Anthracite

VOUNOT£35.452,385 rev

10mo ago

What buyers say about sun shade

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall18%

“Great product, Works perfectly as described”

Value For Money14%

“Good Value”

Assembly/Installation8%

“Easy to put up”

Advertised Vs Actual Product7%

“as advertised”

Strength7%

“Sturdy canopy”

Size-Overall6%

“Easy fit”

Sun Shade/Wind Shield6%

“effective sun shade”

Material Quality4%

“Material seems sturdy”

Color3%

“Lovely colour”

Ease Of Use3%

“Easy to use”

What buyers complain about

Quality-Overall12%

“the quality control was terrible”

Assembly/Installation10%

“the frustrating assembly”

Size-Overall7%

“they are a bit small”

Durability6%

“Broken after first use”

Strength6%

“Not strong enough”

Advertised Vs Actual Product5%

“Not as described”

Water Resistance4%

“Also it rained shortly”

Design-Overall3%

“The design is inherently weak because it splits into two panels right in the middle”

Material Quality3%

“Pretty weak material”

Instructions/User Manual/Troubleshooting3%

“Instructions poor”

Top return reasons

Size-Overall62%

Quality-Overall4%

Shape/Style4%

Defective Material/Parts4%

Material Quality4%

Color3%

Functionality-Overall3%

Advertised Vs Actual Product2%

Thin2%

Strength2%

Common questions

Is sun shade profitable to sell on Amazon United Kingdom?: The niche generates £202K/yr across 71 tracked products. 5 of 12 products launched in the last 360 days are still selling. 90-day search growth is +187.7%. Flapen's verdict: Worth a look (68/100).
How competitive is the sun shade niche?: 41 brands and 54 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 51% of demand.
What do buyers complain about in sun shade?: Top complaints mined from reviews: Quality-Overall, Assembly/Installation, Size-Overall. The return rate is 1.8%.
When does demand for sun shade peak?: Demand peaks in May–Jun–Jul–Aug; the busiest month runs 5.5× the quietest.
What does it cost to enter the sun shade niche?: Listings span £9.18–£307.31; the average listing price is £34.77 (sweet spot $15–$100). The average incumbent carries 1,136 reviews — the moat a new listing must climb.