D Shaped Soft Close Toilet Seat
D Shaped Soft Close Toilet Seat shows a sweet-spot price point ($19.96 avg), but soft demand (-9.7% this quarter) keeps it on the watch list.
Flapen Score
Is D Shaped Soft Close Toilet Seat profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, D Shaped Soft Close Toilet Seat is a £397K/yr Amazon United Kingdom market (336K searches/yr). The top 5 brands hold 73% of demand. Verdict: Worth a look — 54/100.
D Shaped Soft Close Toilet Seat: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -9.7% over the last 90 days and 5.9% of searches end in a purchase.
£397K
revenue / yr
Who owns the niche?
The top 5 brands hold 73% of demand, so 27% of the market is open.
27%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 21 products
Top D Shaped Soft Close Toilet Seat products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
AQUALONA Premium Thermoplastic Toilet Seat Soft Close Hardwearing Seat with Two Button Hinge Release D Shaped Easy to Clean Simple Installation Top and Bottom Fittings (White - D Shape)
- Price
- £18.13
- Rating
- 4.4/5
- Reviews
- 8,157
- Age
- 10y ago
DERW D Shaped Soft Close Toilet Seat Heavy Duty Premium Thermoplastic Quick Release Easy Clean and Install with Alignment Guide Durable White Toilet Seat - 46cm x 36.5cm x 5cm
- Price
- £25.68
- Rating
- 4.5/5
- Reviews
- 540
- Age
- 1y ago
Ibergrif D Shaped Toilet Seat Soft Close White Quick Release Toilet Seat with Top Fixing Hinges Heavy Duty Blind Hole Fittings Luxury Loo Lid Adjustable Stainless Steel Hinges Easy Clean
- Price
- £13.10
- Rating
- 4.1/5
- Reviews
- 11,358
- Age
- 3y ago
Premium D Shape Soft Close Toilet Seat with Adjustable Stainless Hinge Quick Release Easy Top Fixing Anti-Bacterial Cover for Family Bathroom White
- Price
- £16.07
- Rating
- 4.3/5
- Reviews
- 608
- Age
- 2y ago
STOREMIC Toilet Seat Soft Close Universal D Shape Toilet Seats White Two Buttons Hinge Quick Release for Easy Clean and Install - Bottom & Top Fittings Durable Anti-Bacterial PP Materials
- Price
- £21.73
- Rating
- 4.3/5
- Reviews
- 7,885
- Age
- 6y ago
Trending
90-day click momentum
SURFOU Toilet Seat Soft Close D-Shape Thickened Plastic PP with Quick Release for Easy Cleaning Supports up to 200 kg Stable with Rubber Fixings White
- Price
- £19.99
- Rating
- 4.4/5
- Reviews
- 72
- Age
- 4mo ago
Amazon Basics D-Shape Toilet Seat Soft-Close Quick-Release Hinges Universal Size Anti-Static Urea and Porcelain Finish White
- Price
- £19.17
- Rating
- 4.3/5
- Reviews
- 140
- Age
- 3mo ago
Solng Aldoih D Shaped Soft Close Toilet Seat Heavy Duty Premium Thermoplastic Quick Release Easy Clean and Install Durable White
- Price
- £21.11
- Rating
- 3.8/5
- Reviews
- 81
- Age
- 5mo ago
YEAUPE PRO D Shaped Soft Close Toilet Seat PP White Hardwearing Toilet Seats Quick Release Easy Clean and Install with Alignment Guide Adjustable Hinges Heavy Duty Universal Toilet Lid 45 x 36cm
- Price
- £17.17
- Rating
- 4.2/5
- Reviews
- 516
- Age
- 8mo ago
Angel Shield Soft Close Toilet Seats D Shape White with Quick Release Adjustable Stainless Hinges for Easy Clean Top Fixed Urea-Formaldehyde Anti-Bacterial Durable Toilet Seat (Alignment Guide)
- Price
- £26.28
- Rating
- 4.2/5
- Reviews
- 53
- Age
- 10mo ago
Newest
by launch dateAmazon Basics D-Shape Toilet Seat Soft-Close Quick-Release Hinges Universal Size Anti-Static Urea and Porcelain Finish White
- Price
- £19.17
- Rating
- 4.3/5
- Reviews
- 140
- Age
- 3mo ago
SURFOU Toilet Seat Soft Close D-Shape Thickened Plastic PP with Quick Release for Easy Cleaning Supports up to 200 kg Stable with Rubber Fixings White
- Price
- £19.99
- Rating
- 4.4/5
- Reviews
- 72
- Age
- 4mo ago
SONGMICS Elongated D-Shaped Toilet Seat Soft-Close WC Seat and Lid with Handle Quick-Release Easy to Install PP Plastic Supports up to 300 kg White BTL003WZ01
- Price
- £12.89
- Rating
- 4.2/5
- Reviews
- 88
- Age
- 5mo ago
Solng Aldoih D Shaped Soft Close Toilet Seat Heavy Duty Premium Thermoplastic Quick Release Easy Clean and Install Durable White
- Price
- £21.11
- Rating
- 3.8/5
- Reviews
- 81
- Age
- 5mo ago
YEAUPE PRO D Shaped Soft Close Toilet Seat PP White Hardwearing Toilet Seats Quick Release Easy Clean and Install with Alignment Guide Adjustable Hinges Heavy Duty Universal Toilet Lid 45 x 36cm
- Price
- £17.17
- Rating
- 4.2/5
- Reviews
- 516
- Age
- 8mo ago
Competition: brands, sellers & click share
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
Brands
19 rising
Sellers
28
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
66%
Top 20: 99%
Open market
24%
- AQUALONA28%
- DERW17%
- Ibergrif12%
- Vivo Technologies10%
- STOREMIC5%
- Amazon Basics3%
D Shaped Soft Close Toilet Seat demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.3×
Top D Shaped Soft Close Toilet Seat search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- d shaped soft close toilet seat95K/yr
- d shape toilet seat47K/yr
- toilet seat d shape37K/yr
- d shaped toilet seat35K/yr
- d shape toilet seat soft close21K/yr
- d-shaped toilet seat soft close15K/yr
- toilet seat d shape soft close14K/yr
- d toilet seat9K/yr
- d toilet seat soft close10K/yr
- soft close toilet seat d shape9K/yr
What reviews say buyers love and hate about D Shaped Soft Close Toilet Seat
What buyers mention most, as a share of all reviews.
What buyers love
84% of reviews“Easy to fit”
“Decent quality”
“Good value for money”
“EASY INSTALLATION”
“Easy cleaning”
What buyers complain about
53% of reviews“just little small”
“Awful quality”
“not very robust”
“Soft close function stopped working 4 months in”
“cheap material unstable”
D Shaped Soft Close Toilet Seat return rate & reasons
Why buyers send it back, as a share of all return requests.
1.5%
Return rate
76%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common D Shaped Soft Close Toilet Seat questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
