D Shaped Soft Close Toilet Seat
MaybeProducts sell for $19.96 on average, inside the sweet spot. But demand is soft, at -9.7% this quarter, so D Shaped Soft Close Toilet Seat is a Maybe.
- Flapen Score
- 54 / 100Top 24% of 2,225 DIY & Tools niches · +5 vs the category median of 4954
- Market size
- £397K/yr336K searches / yr
- 90-day growth
- -9.7%search demand this quarter
- Competition
- 66%top-5 click share · 19 brands · 28 sellers
Flapen Score
D Shaped Soft Close Toilet Seat against its category
The dotted line is the DIY & Tools average. Past it, D Shaped Soft Close Toilet Seat is stronger. Inside it, weaker.
Market
The D Shaped Soft Close Toilet Seat market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for D Shaped Soft Close Toilet Seat 336K times last year and spent an estimated £397K. The top 5 brands take 73% of clicks. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
An estimated 5.9% of those searches ended in a purchase.
Shoppers searched for this 336K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -9.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £397K a year.
- Searches, last 12 months
- 336K
- Growth, 90 days vs prior 90
- -9.7%
- Conversion, latest week
- 5.9%
- Market size, estimated
- £397Ka year
- Peak month
- October1.3× the quietest month
- Top search term
- d shaped soft close toilet seat95K searches a year
02 · Price
A sale here is worth £19.96.
Listings sell for £19.96 on average, from £11.96 to £31.18. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,250 to 1,500 of them. At £19.96 that is £25K to £30K a year per listing.
- Average price
- £19.96inside the $15 to $100 sweet spot
- Price range
- £11.96–£31.18
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- £25K–£30K
- Returns
- 1.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
95% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #73 within Kitchen & Bath Fixtures. It carries 3,004 reviews at 4.25 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 95%
- Prime listings
- 86%
- Out of stock, average day
- 0.0%
- Average rank
- #73in Kitchen & Bath Fixtures
- Average rating
- 4.25 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,004per listing
- Listings tracked
- 21
04 · Newcomers
3 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top D Shaped Soft Close Toilet Seat products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
AQUALONA Premium Thermoplastic Toilet Seat Soft Close Hardwearing Seat with Two Button Hinge Release D Shaped Easy to Clean Simple Installation Top and Bottom Fittings (White - D Shape)
- Price
- £18.13
- Rating
- 4.4/5
- Reviews
- 8,157
- Age
- 10y ago
DERW D Shaped Soft Close Toilet Seat Heavy Duty Premium Thermoplastic Quick Release Easy Clean and Install with Alignment Guide Durable White Toilet Seat - 46cm x 36.5cm x 5cm
- Price
- £25.68
- Rating
- 4.5/5
- Reviews
- 540
- Age
- 1y ago
Ibergrif D Shaped Toilet Seat Soft Close White Quick Release Toilet Seat with Top Fixing Hinges Heavy Duty Blind Hole Fittings Luxury Loo Lid Adjustable Stainless Steel Hinges Easy Clean
- Price
- £13.10
- Rating
- 4.1/5
- Reviews
- 11,358
- Age
- 3y ago
Premium D Shape Soft Close Toilet Seat with Adjustable Stainless Hinge Quick Release Easy Top Fixing Anti-Bacterial Cover for Family Bathroom White
- Price
- £16.07
- Rating
- 4.3/5
- Reviews
- 608
- Age
- 2y ago
STOREMIC Toilet Seat Soft Close Universal D Shape Toilet Seats White Two Buttons Hinge Quick Release for Easy Clean and Install - Bottom & Top Fittings Durable Anti-Bacterial PP Materials
- Price
- £21.73
- Rating
- 4.3/5
- Reviews
- 7,885
- Age
- 6y ago
Trending
estimated 90-day click momentum
SURFOU Toilet Seat Soft Close D-Shape Thickened Plastic PP with Quick Release for Easy Cleaning Supports up to 200 kg Stable with Rubber Fixings White
- Price
- £19.99
- Rating
- 4.4/5
- Reviews
- 72
- Age
- 4mo ago
Amazon Basics D-Shape Toilet Seat Soft-Close Quick-Release Hinges Universal Size Anti-Static Urea and Porcelain Finish White
- Price
- £19.17
- Rating
- 4.3/5
- Reviews
- 140
- Age
- 3mo ago
Solng Aldoih D Shaped Soft Close Toilet Seat Heavy Duty Premium Thermoplastic Quick Release Easy Clean and Install Durable White
- Price
- £21.11
- Rating
- 3.8/5
- Reviews
- 81
- Age
- 5mo ago
YEAUPE PRO D Shaped Soft Close Toilet Seat PP White Hardwearing Toilet Seats Quick Release Easy Clean and Install with Alignment Guide Adjustable Hinges Heavy Duty Universal Toilet Lid 45 x 36cm
- Price
- £17.17
- Rating
- 4.2/5
- Reviews
- 516
- Age
- 8mo ago
Angel Shield Soft Close Toilet Seats D Shape White with Quick Release Adjustable Stainless Hinges for Easy Clean Top Fixed Urea-Formaldehyde Anti-Bacterial Durable Toilet Seat (Alignment Guide)
- Price
- £26.28
- Rating
- 4.2/5
- Reviews
- 53
- Age
- 10mo ago
Newest
by launch dateAmazon Basics D-Shape Toilet Seat Soft-Close Quick-Release Hinges Universal Size Anti-Static Urea and Porcelain Finish White
- Price
- £19.17
- Rating
- 4.3/5
- Reviews
- 140
- Age
- 3mo ago
SURFOU Toilet Seat Soft Close D-Shape Thickened Plastic PP with Quick Release for Easy Cleaning Supports up to 200 kg Stable with Rubber Fixings White
- Price
- £19.99
- Rating
- 4.4/5
- Reviews
- 72
- Age
- 4mo ago
SONGMICS Elongated D-Shaped Toilet Seat Soft-Close WC Seat and Lid with Handle Quick-Release Easy to Install PP Plastic Supports up to 300 kg White BTL003WZ01
- Price
- £12.89
- Rating
- 4.2/5
- Reviews
- 88
- Age
- 5mo ago
Solng Aldoih D Shaped Soft Close Toilet Seat Heavy Duty Premium Thermoplastic Quick Release Easy Clean and Install Durable White
- Price
- £21.11
- Rating
- 3.8/5
- Reviews
- 81
- Age
- 5mo ago
YEAUPE PRO D Shaped Soft Close Toilet Seat PP White Hardwearing Toilet Seats Quick Release Easy Clean and Install with Alignment Guide Adjustable Hinges Heavy Duty Universal Toilet Lid 45 x 36cm
- Price
- £17.17
- Rating
- 4.2/5
- Reviews
- 516
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
19 rising
Sellers
28
Est. top-5 brand share
73%
Top 20: 100%
Est. top-5 click share
66%
Top 20: 99%
Open market
24%
- AQUALONA28%
- DERW17%
- Ibergrif12%
- Vivo Technologies10%
- STOREMIC5%
- Amazon Basics3%
Demand
D Shaped Soft Close Toilet Seat search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top D Shaped Soft Close Toilet Seat search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- d shaped soft close toilet seat95K/yr
- d shape toilet seat47K/yr
- toilet seat d shape37K/yr
- d shaped toilet seat35K/yr
- d shape toilet seat soft close21K/yr
- d-shaped toilet seat soft close15K/yr
- toilet seat d shape soft close14K/yr
- d toilet seat9K/yr
- d toilet seat soft close10K/yr
- soft close toilet seat d shape9K/yr
Reviews and returns
What reviews say buyers love and hate about D Shaped Soft Close Toilet Seat
We read the reviews and the return reasons for every product selling here.
“just little small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common D Shaped Soft Close Toilet Seat questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data