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Craft Storage

Craft Storage shows no brand lock-in (top 5 brands take 36% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

56
Worth a look
Market size 38Growth 14Conversion 27Competition 88Returns 92Price range 60Avg price 61Brand share 96Review moat 50Quality gap 53
This niche Category average

Is Craft Storage profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Craft Storage is a £189K/yr Amazon United Kingdom market (658K searches/yr). The top 5 brands hold 36% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 56/100.

Craft Storage: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -21.6% over the last 90 days and 2.1% of searches end in a purchase.

£189K

revenue / yr

Units sold / yr15K
Search volume / yr-21.6%658K
Conversion rate2.1%
Avg price£13.34

Who owns the niche?

The top 5 brands hold 36% of demand, so 64% of the market is open.

64%

open market share

Brands · sellers46 · 106
Top-5 product click share27%
Open market64%
Avg brand age35 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 57 products

Sponsored placement82%
New entrants (1y)8· 3 succeeded
Avg rating4.4★
Avg reviews1,484

Top Craft Storage products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.

£0£6K£11K£17K£23K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

46 falling

Sellers

106

Top-5 brand share

36%

Top 20: 74%

Top-5 click share

27%

Top 20: 61%

Open market

60%

  • STANLEY18%
  • Amazon Basics6%
  • Creahaus4%
  • STANLEY FATMAX4%
  • Funtopia4%
  • IGNPION4%

Craft Storage demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume658KCVR2.1%Products57Brands46Top 5 Brands36%OOS Rate10.7%Rating4.4★Reviews1,484Avg BSR#301
25K15KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 2.4×

Top Craft Storage search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • craft storage166K/yr
  • craft storage box81K/yr
  • screw storage organiser38K/yr
  • storage box with compartments39K/yr
  • screw box31K/yr
  • screw organiser35K/yr
  • screw organiser storage box28K/yr
  • compartment storage boxes29K/yr
  • screw box organiser28K/yr
  • screw storage20K/yr

What reviews say buyers love and hate about Craft Storage

What buyers mention most, as a share of all reviews.

What buyers love

84% of reviews
Storage Capacity19%

Excellent storage

Assembly/Installation16%

Easy to build

Quality-Overall11%

This is a basic quality box

Value For Money10%

Good Value for Money

Strength9%

Strong sturdy

What buyers complain about

57% of reviews
Size-Overall17%

Too small

Strength13%

Not sturdy

Quality-Overall7%

Not good quality

Instructions/User Manual/Troubleshooting4%

Bad instructions

Value For Money3%

which is quite annoying for the price

Craft Storage return rate & reasons

Why buyers send it back, as a share of all return requests.

1.2%

Return rate

74%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
64%
2Defective Material/Parts
9%
3Strength
5%
4Quality-Overall
4%
5Advertised Vs Actual Product
2%

Common Craft Storage questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Craft Storage 56/100 on Amazon United Kingdom — Worth a look. The niche generates £189K/yr across 57 tracked products. 3 of 8 products launched in the last 360 days are still selling. Search demand moved -21.6% over the last 90 days.
Search demand for Craft Storage on Amazon United Kingdom peaks in Jan–Dec, where the busiest month runs 2.4× the quietest.