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Craft Storage

Maybe

The top 5 brands take only 36% of clicks. But demand is soft, at -21.6% this quarter, so Craft Storage is a Maybe.

Flapen Score
56
56 / 100
Top 17% of 2,225 DIY & Tools niches · +7 vs the category median of 49
Market size
£189K/yr658K searches / yr
90-day growth
-21.6%search demand this quarter
Competition
27%top-5 click share · 46 brands · 106 sellers

Flapen Score

Craft Storage against its category

The dotted line is the DIY & Tools average. Past it, Craft Storage is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Craft Storage market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Craft Storage 658K times last year and spent an estimated £189K. The top 5 brands take 36% of clicks. Demand peaks in Jan–Dec. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 658K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -21.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £189K a year.

Searches, last 12 months
658K
Growth, 90 days vs prior 90
-21.6%
Conversion, latest week
2.1%
Market size, estimated
£189Ka year
Peak month
January2.4× the quietest month
Top search term
craft storage166K searches a year

02 · Price

A sale here is worth £13.34.

Listings sell for £13.34 on average, from £3.22 to £32.65. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At £13.34 that is £1K to £3K a year per listing.

Average price
£13.34under the $15 to $100 sweet spot
Price range
£3.22–£32.65
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 10.7% of listings are out of stock. The average listing ranks #301 within Tool Organisers. It carries 1,484 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
89%
Out of stock, average day
10.7%
Average rank
#301in Tool Organisers
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,484per listing
Listings tracked
57

04 · Newcomers

3 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
3Amazon's first-year sales bar
Average brand age
35 months

Products

Top Craft Storage products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 27% of clicks, no more. An open shelf where new products get seen.

£0£6K£11K£17K£23K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

46 falling

Sellers

106

Est. top-5 brand share

36%

Top 20: 74%

Est. top-5 click share

27%

Top 20: 61%

Open market

60%

  • STANLEY18%
  • Amazon Basics6%
  • Creahaus4%
  • STANLEY FATMAX4%
  • Funtopia4%
  • IGNPION4%

Demand

Craft Storage search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 2.4×

Search terms

Top Craft Storage search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • craft storage166K/yr
  • craft storage box81K/yr
  • screw storage organiser38K/yr
  • storage box with compartments39K/yr
  • screw box31K/yr
  • screw organiser35K/yr
  • screw organiser storage box28K/yr
  • compartment storage boxes29K/yr
  • screw box organiser28K/yr
  • screw storage20K/yr

Reviews and returns

What reviews say buyers love and hate about Craft Storage

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Storage Capacity”
17%of negative reviews mention “Size-Overall”
1.2%of orders come back
“Too small”
A buyer, on “Size-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Craft Storage questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data