Is craft storage profitable to sell on Amazon United Kingdom?

The niche generates £189K/yr across 57 tracked products. 3 of 8 products launched in the last 360 days are still selling. 90-day search growth is -21.6%. Flapen's verdict: Worth a look (56/100).

How competitive is the craft storage niche?

46 brands and 106 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 36% of demand.

What do buyers complain about in craft storage?

Top complaints mined from reviews: Size-Overall, Strength, Quality-Overall. The return rate is 1.2%.

When does demand for craft storage peak?

Demand peaks in Jan–Dec; the busiest month runs 2.4× the quietest.

What does it cost to enter the craft storage niche?

Listings span £3.22–£32.65; the average listing price is £13.34 (sweet spot $15–$100). The average incumbent carries 1,484 reviews — the moat a new listing must climb.

craft storage

Worth a look

Shows no brand lock-in (top 5 brands take 36% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Brand share

Incredible36%

top-5 brand share — no brand owns this niche

Returns

Great1.2%

return rate — above 5% kills the launch gate

Competition

Great27%

top-5 click share — an open shelf

Avg price

Good£13.34

avg listing price — sweet spot $15–$100

Price range

Good£3.22–£32.65

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Good1,483.67

avg incumbent reviews — the moat a new listing must climb

Market size

Okay£189K

£189K/yr · 658K searches

Conversion

Okay2.1%

search→purchase rate — share of searches ending in a sale

Growth

Bad-21.6%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, craft storage is a £189K/yr Amazon United Kingdom market (658K searches/yr). The top 5 brands hold 36% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 56/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

craft storage market data

Units sold / yr: 13K–15K; avg 100–250/product
Revenue / yr: £167K–£200K; units × avg price
Conversion rate: 2.1%
Avg BSR: #301
Page quality: 0%
Prime: 89%
Sponsored: 82%
Out of stock: 10.7%
Avg brand age: 35 months
Avg seller age: 177 days

Competition & brand share

Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.

Brands

46 falling

Sellers

106

Top-5 brand share

36%

Top 20: 74%

Top-5 click share

27%

Top 20: 61%

Open market

60%

STANLEY18%
Amazon Basics6%
Creahaus4%
STANLEY FATMAX4%
Funtopia4%
IGNPION4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -21.6% search growth over the last 90 days.

Peak months: Jan, Dec · busiest ÷ quietest = 2.4×

Open Trend

Top craft storage search terms

craft storage166K/yr -26.4%0.4% conv.
craft storage box81K/yr -34.9%1.2% conv.
screw storage organiser38K/yr -10.7%2.1% conv.
storage box with compartments39K/yr -29.9%1.4% conv.
screw box31K/yr -2.7%2.8% conv.
screw organiser35K/yr -26.9%2.5% conv.
screw organiser storage box28K/yr -1.1%2.4% conv.
compartment storage boxes29K/yr -9.7%1.6% conv.
screw box organiser28K/yr -24.3%2.8% conv.
screw storage20K/yr -11.5%1.4% conv.

All search terms

Top craft storage products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Stanley SortMaster Tool Organiser Seal-Tight Professional with Removable Compartments for Small Parts and Storage 1-94-745

STANLEY£7.624.7★9,198 rev

STANLEY STST81680-1 Storage Organizer Transparent

STANLEY£5.744.7★2,258 rev

Amazon Basics Professional Organiser with 19 Removable Compartments Black Orange 41.91 x 33.53 x 6.1 cm (LxWxH)

Amazon Basics£8.184.4★1,155 rev

Funtopia Craft Organiser 59 Pack 3-Tier Stackable Container Box with Lids

Funtopia£15.634.4★267 rev

TidyTrove Storage Boxes with Lid 4-Tier Plastic Stackable Storage Boxes with 1 Lid 23L/Tier Folding Storage Bins with Wheels Storage Organizer for Bedroom Living Room Study Office

TidyTrove£24.114.5★1,628 rev

Newest

by launch date

DEKO Screw Storage Organiser Tool Box Professional 34-Compartment Screw Box Organiser with Removable Dividers Transparent Dual-Sided Screw Storage Case with Secure Latches for Hardware & Small Parts

DEKO£13.2921 rev

6mo ago

Casavibe Toy Storage Box & Craft Storage * Clear Plastic Craft Storage Box with Removable Tray Compartments & Latching Buckles for Art Supplies Beads Tools & Sewing

Casavibe£23.7034 rev

7mo ago

Amazon Basics Storage Cabinet 24-Drawer Plastic Organizer with Dividers for Office/Craft/Tools Wall Mountable 16 x 54.1 x 40.1 cm Black

Amazon Basics£17.55314 rev

7mo ago

Yekolau 3 Layer Craft Storage Box Plastic Multipurpose Storage Box with Compartments Tool Box Arts and Crafts Organiser Box with Handle for Sewing Makeup Nail Hair Accessories (Blue)

Yekolau£10.9438 rev

11mo ago

Doukesh 2 Pcs Bead Storage Box 15 Grids Bead Storage Box with Compartments Plastic Transparent Organiser Boxes for Jewelry Beads DIY Diamond Small Parts and Crafts Accessories

Doukesh£4.1054 rev

1y ago

What buyers say about craft storage

What buyers praise and complain about, mined from review topics.

What buyers love

Storage Capacity19%

“Excellent storage”

Assembly/Installation16%

“Easy to build”

Quality-Overall11%

“This is a basic quality box”

Value For Money10%

“Good Value for Money”

Strength9%

“Strong sturdy”

Ease Of Use6%

“easy to handle”

Size-Overall5%

“Good size”

Advertised Vs Actual Product3%

“Better than expected”

Organizing Capabilities2%

“practical organizer for the price”

Design-Overall2%

“Looks nice”

What buyers complain about

Size-Overall17%

“Too small”

Strength13%

“Not sturdy”

Quality-Overall7%

“Not good quality”

Instructions/User Manual/Troubleshooting4%

“Bad instructions”

Value For Money3%

“which is quite annoying for the price”

Advertised Vs Actual Product3%

“But obviously not the size as advertised”

Locking Mechanism3%

“unless its completely lined up proper it wont lock properly”

Color3%

“Mote like a cream colour which I looks dirty amongst my white furnishings”

Defective Material/Parts2%

“sadly some were broken before i put them together”

Durability2%

“Breaks easy”

Top return reasons

Size-Overall64%

Defective Material/Parts9%

Strength5%

Quality-Overall4%

Advertised Vs Actual Product2%

Compatibility-Overall2%

Functionality-Overall1%

Storage Capacity1%

Material Quality1%

Ease Of Use1%

Common questions

Is craft storage profitable to sell on Amazon United Kingdom?: The niche generates £189K/yr across 57 tracked products. 3 of 8 products launched in the last 360 days are still selling. 90-day search growth is -21.6%. Flapen's verdict: Worth a look (56/100).
How competitive is the craft storage niche?: 46 brands and 106 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 36% of demand.
What do buyers complain about in craft storage?: Top complaints mined from reviews: Size-Overall, Strength, Quality-Overall. The return rate is 1.2%.
When does demand for craft storage peak?: Demand peaks in Jan–Dec; the busiest month runs 2.4× the quietest.
What does it cost to enter the craft storage niche?: Listings span £3.22–£32.65; the average listing price is £13.34 (sweet spot $15–$100). The average incumbent carries 1,484 reviews — the moat a new listing must climb.