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craft storage
Worth a lookShows no brand lock-in (top 5 brands take 36% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible36%top-5 brand share — no brand owns this niche
Returns
Great1.2%return rate — above 5% kills the launch gate
Competition
Great27%top-5 click share — an open shelf
Avg price
Good£13.34avg listing price — sweet spot $15–$100
Price range
Good£3.22–£32.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,483.67avg incumbent reviews — the moat a new listing must climb
Market size
Okay£189K£189K/yr · 658K searches
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-21.6%90-day search growth — must beat 0% to launch
Signals No Dominant Brand