42
craft knife
Skip itPrices mostly outside the sweet spot ($2.12–$13.83) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Brand share
Good70%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,803.81avg incumbent reviews — the moat a new listing must climb
Market size
Okay£167K£167K/yr · 628K searches
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£5.61avg listing price — sweet spot $15–$100
Growth
Bad-22.3%90-day search growth — must beat 0% to launch
Price range
Bad£2.12–£13.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier