Craft Knife

Shoppers searched for this 628K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved -22.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £167K a year.

Searches, last 12 months

628K

Growth, 90 days vs prior 90

-22.3%

Conversion, latest week

4.7%

Market size, estimated

£167Ka year

Peak month

January1.5× the quietest month

Top search term

craft knife314K searches a year

Listings sell for £5.61 on average, from £2.12 to £13.83. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,250 to 1,500 of them. At £5.61 that is £7K to £8K a year per listing.

Average price

£5.61under the $15 to $100 sweet spot

Price range

£2.12–£13.83

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

30K–40K

Units per listing a year

1,250–1,500

Revenue per listing a year

£7K–£8K

Returns

0.6%of orders · Amazon United Kingdom median 0.6%

48% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #203 within Hand Tools. It carries 1,804 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings

48%

Prime listings

100%

Out of stock, average day

1.0%

Average rank

#203in Hand Tools

Average rating

4.40 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,804per listing

Listings tracked

21

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

0Amazon's first-year sales bar

Average brand age

41 months