Is craft knife profitable to sell on Amazon United Kingdom?

The niche generates £167K/yr across 21 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -22.3%. Flapen's verdict: Skip it (42/100).

How competitive is the craft knife niche?

17 brands and 31 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 70% of demand.

What do buyers complain about in craft knife?

Top complaints mined from reviews: Quality-Overall, Durability, Strength. The return rate is 0.6%.

When does demand for craft knife peak?

Demand peaks in Jan; the busiest month runs 1.5× the quietest.

What does it cost to enter the craft knife niche?

Listings span £2.12–£13.83; the average listing price is £5.61 (sweet spot $15–$100). The average incumbent carries 1,804 reviews — the moat a new listing must climb.

Craft Knife

Skip it

Prices mostly outside the sweet spot ($2.12–$13.83) — this niche doesn't clear our bar today.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Brand share

Good70%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Good4.7%

search→purchase rate — share of searches ending in a sale

Review moat

Okay1,803.81

avg incumbent reviews — the moat a new listing must climb

Market size

Okay£167K

£167K/yr · 628K searches

Competition

Okay67%

top-5 click share — leaders hold, buyers still browse

Avg price

Bad£5.61

avg listing price — sweet spot $15–$100

Growth

Bad-22.3%

90-day search growth — must beat 0% to launch

Price range

Bad£2.12–£13.83

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals Low Review Barrier

Is craft knife profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, craft knife is a £167K/yr Amazon United Kingdom market (628K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Jan. Verdict: Skip it — 42/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

craft knife market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 30K–40K; avg 1,250–1,500/product
Revenue / yr: £168K–£224K; units × avg price
Conversion rate: 4.7%
Avg BSR: #203
Page quality: 0%
Prime: 100%
Sponsored: 48%
Out of stock: 1.0%
Avg brand age: 41 months
Avg seller age: 179 days

Competition: brands, sellers & click share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 falling

Sellers

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

67%

Top 20: 99%

Open market

25%

HAORQEE21%
Blue Spot Tools17%
Amazon Basics17%
Modelcraft8%
DEKTON8%
Westcott5%

craft knife demand & seasonality

Weekly Amazon search volume, last 104 weeks — -22.3% search growth over the last 90 days.

Peak months: Jan · busiest ÷ quietest = 1.5×

Open Trend

Top craft knife search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

craft knife314K/yr -21.4%4.6% conv.
exacto knife57K/yr -18.0%3.8% conv.
hobby knife47K/yr -13.5%4.1% conv.
craft knife for adults uk47K/yr -38.8%4.7% conv.
scalpel craft knife22K/yr -23.8%4.9% conv.
craft knives19K/yr -18.4%4.2% conv.
craft knife set20K/yr -26.4%2.9% conv.
craft scalpel13K/yr -17.8%5.0% conv.
modelling knife11K/yr -13.7%5.9% conv.
crafting knife13K/yr -29.4%3.0% conv.

All search terms

Top craft knife products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Precision Craft Knife Set With 2 Knives and 10 Spare Blades - Professional Exacto for Adult Carving Hobby Modeling and Art Projects

HAORQEE£5.074.4★279 rev

Blue Spot Soft Grip Precision Knife Set

Blue Spot Tools£4.794.5★6,394 rev

Amazon Basics 29-Piece Precision Hobby Knife Set Red

Amazon Basics£6.694.7★6,024 rev

Dekton 3-Piece Snap-Off Utility Knife Set with Retractable Blades Ergonomic Non-Slip Handles Heavy-Duty Construction for Cutting Cardboard Carpet and More Ideal for DIY and Professional Use

DEKTON£2.124.5★116 rev

Modelcraft PKN3305/S Precision Craft Knife Set Silver 16 Piece

Modelcraft£7.104.7★6,447 rev

Newest

by launch date

Wallpaper Tools Vinyl Application Kit Wrap Installation Tool Set with Felt Squeegee Craft Knife Replacement Blades Window Tint Car Film Smoothing Tools for DIY Home & Vehicle Projects 18+

KRENIE£5.9916 rev

7mo ago

KEWAYO Retractable Pen Utility Knife 6-Piece Craft Cutting Set with 24 Blades Precision Pen Cutter for Scrapbooking Journaling Card Making & School Projects

KEWAYO£7.3913 rev

9mo ago

Professional 8-Pack Retractable Craft Cutters - for Home and Workshop Projects

Otto Car£8.0911 rev

9mo ago

Model Making Tools Kit 14 PCS Hobby Tool Set for Plastic Model Kits Gundam Building Car Models Miniature Assembly - Craft Knife Replacement Blades - Repair and Crafting with Storage Box

KRENIE£7.5567 rev

1y ago

Craft Knife Exacto Knife Hobby Knife Set Include 2pcs Craft Scalpel Knives & 10 Spare Blades Precision Carving Knifes Utility Knifes for DIY Art Crafting Modelling Paper Cutting Scrapbooking

Fresilkora£5.5225 rev

1y ago

What reviews say buyers love and hate about craft knife

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money28%

“Excellent value for money”

Quality-Overall22%

“Excellent quality”

Ease Of Use16%

“Easy to use”

Advertised Vs Actual Product7%

“A1+++ item as stated”

Grip7%

“a good grip”

Weight Light4%

“They are much lighter than the expensive handles”

Design-Overall2%

“They do the job they were designed for”

Durability2%

“it very durable for when making his Warhammer models”

Size-Overall2%

“Perfect size for cutting parcels open”

Comfort-Overall1%

“very comfy to use”

What buyers complain about

Quality-Overall23%

“Quality control issues”

Durability17%

“I wouldnt expect them to be particularly durable”

Strength10%

“Not very sturdy”

Ease Of Use6%

“Unfit for use”

Value For Money6%

“Not worth the money even at £1.82”

Grip4%

“The knife tool doesnt even hold the blade it just falls out”

Functionality-Overall4%

“Does not work”

Material Quality3%

“Plastic snapped, hard to tell if it was damaged or just an inferior material”

Thickness3%

“Blades are very thin and flimsy,”

Size-Overall3%

“Tho bought for this purpose because the bigger types just are too big”

Top return reasons

Quality-Overall16%

Defective Material/Parts13%

Strength13%

Size-Overall12%

Mechanism Issues11%

Functionality-Overall9%

Certifications3%

Durability3%

Grip2%

Material Quality2%

Common craft knife questions

Is craft knife profitable to sell on Amazon United Kingdom?: The niche generates £167K/yr across 21 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -22.3%. Flapen's verdict: Skip it (42/100).
How competitive is the craft knife niche?: 17 brands and 31 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 70% of demand.
What do buyers complain about in craft knife?: Top complaints mined from reviews: Quality-Overall, Durability, Strength. The return rate is 0.6%.
When does demand for craft knife peak?: Demand peaks in Jan; the busiest month runs 1.5× the quietest.
What does it cost to enter the craft knife niche?: Listings span £2.12–£13.83; the average listing price is £5.61 (sweet spot $15–$100). The average incumbent carries 1,804 reviews — the moat a new listing must climb.

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