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Concrete

Concrete shows low returns (0.3%), but a small market ($83K/yr) keeps it on the watch list.

Flapen Score

52
Worth a look
Market size 21Growth 74Conversion 62Competition 47Returns 98Price range 43Avg price 44Brand share 33Review moat 42Quality gap 55
This niche Category average

Is Concrete profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Concrete is a £83K/yr Amazon United Kingdom market (137K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Mar. Verdict: Worth a look — 52/100.

Concrete: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +58.0% over the last 90 days and 5.4% of searches end in a purchase.

£83K

revenue / yr

Units sold / yr8K
Search volume / yr+58.0%137K
Conversion rate5.4%
Avg price£11.27

Who owns the niche?

The top 5 brands hold 85% of demand, so 15% of the market is open.

15%

open market share

Brands · sellers11 · 49
Top-5 product click share57%
Open market15%
Avg brand age51 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 19 products

Sponsored placement74%
New entrants (1y)2· 1 succeeded
Avg rating4.4★
Avg reviews2,251

Top Concrete products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

£0£8K£17K£25K£33K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

49

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

57%

Top 20: 100%

Open market

11%

  • Bostik48%
  • Laeto12%
  • The Glowhouse10%
  • Sika8%
  • Suregreen7%
  • Decorator's Friend4%
  • Open — no brand owns it (5 brands, 11%)

Concrete demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume137KCVR5.4%Products19Brands11Top 5 Brands85%OOS Rate1.8%Rating4.4★Reviews2,251Avg BSR#6
13K8KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar · busiest ÷ quietest = 3.0×

Top Concrete search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • concrete65K/yr
  • concrete mix17K/yr
  • ready mixed concrete13K/yr
  • quick drying cement10K/yr
  • ready mix concrete9K/yr
  • quick dry cement ready mixed6K/yr
  • quick set cement4K/yr
  • rapid setting cement4K/yr
  • quick dry cement4K/yr
  • cement for washing line2K/yr

What reviews say buyers love and hate about Concrete

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews
Ease Of Use30%

Easy to store

Quality-Overall15%

Overall, the quality of the product itself emphasizes reliability,

Advertised Vs Actual Product12%

As Advertised

Value For Money8%

GOOD VALUE

Maintenance And Repair5%

Great for minor repair work

What buyers complain about

68% of reviews
Value For Money18%

far too expensive

Ease Of Use15%

Difficult to use

Quality-Overall5%

Not the best

Hard Feel5%

Very hard,

Durability4%

unfortunately a few days later it has crumbled away

Concrete return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

30%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall
15%
2Leak-Proof
14%
3Color
12%
4Defective Material/Parts
9%
5Advertised Vs Actual Product
7%

Common Concrete questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Concrete 52/100 on Amazon United Kingdom — Worth a look. The niche generates £83K/yr across 19 tracked products. 1 of 2 products launched in the last 360 days are still selling. Search demand moved +58.0% over the last 90 days.
Search demand for Concrete on Amazon United Kingdom peaks in Mar, where the busiest month runs 3.0× the quietest.