Is concrete profitable to sell on Amazon United Kingdom?

The niche generates £83K/yr across 19 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +58.0%. Flapen's verdict: Worth a look (52/100).

How competitive is the concrete niche?

11 brands and 49 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 85% of demand.

What do buyers complain about in concrete?

Top complaints mined from reviews: Value For Money, Ease Of Use, Quality-Overall. The return rate is 0.3%.

When does demand for concrete peak?

Demand peaks in Mar; the busiest month runs 3.0× the quietest.

What does it cost to enter the concrete niche?

Listings span £3.77–£23.37; the average listing price is £11.27 (sweet spot $15–$100). The average incumbent carries 2,251 reviews — the moat a new listing must climb.

concrete

Worth a look

Shows low returns (0.3%), but a small market ($83K/yr) keeps it on the watch list.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Growth

Good+58.0%

90-day search growth — must beat 0% to launch

Conversion

Good5.4%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Okay57%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay£11.27

avg listing price — sweet spot $15–$100

Price range

Okay£3.77–£23.37

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay2,251

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay85%

top-5 brand share — brands hold most of the demand

Market size

Bad£83K

£83K/yr · 137K searches

According to Flapen's Amazon United Kingdom niche tracking, concrete is a £83K/yr Amazon United Kingdom market (137K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Mar. Verdict: Worth a look — 52/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

concrete market data

Units sold / yr: 6K–8K; avg 250–500/product
Revenue / yr: £68K–£90K; units × avg price
Conversion rate: 5.4%
Avg BSR: #6
Page quality: 0%
Prime: 47%
Sponsored: 74%
Out of stock: 1.8%
Avg brand age: 51 months
Avg seller age: 177 days

Competition & brand share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 rising

Sellers

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

57%

Top 20: 100%

Open market

11%

Bostik48%
Laeto12%
The Glowhouse10%
Sika8%
Suregreen7%
Decorator's Friend4%
Open — no brand owns it (5 brands, 11%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +58.0% search growth over the last 90 days.

Peak months: Mar · busiest ÷ quietest = 3.0×

Open Trend

Top concrete search terms

concrete65K/yr +36.6%3.3% conv.
concrete mix17K/yr +133.1%3.7% conv.
ready mixed concrete13K/yr +61.5%3.6% conv.
quick drying cement10K/yr +76.1%6.9% conv.
ready mix concrete9K/yr +63.8%4.2% conv.
quick dry cement ready mixed6K/yr +74.7%6.4% conv.
quick set cement4K/yr +120.4%7.5% conv.
rapid setting cement4K/yr +69.8%9.2% conv.
quick dry cement4K/yr +63.1%4.6% conv.
cement for washing line2K/yr +14.9%3.5% conv.

All search terms

Top concrete products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Bostik Rapid Setting Cement 2.5kg - Fast-Setting - Ready Mixed Cement Just Add Water - Waterproof - Strong - Concrete Repair - Interior-Exterior

Bostik£6.754.5★7,682 rev

Bostik Rapid Setting Cement 10kg - Fast-Setting 20 Minute Waterproof Repair Mortar - Ready Mixed Just Add Water - Strong & Durable - For Drain Repairs & Concrete Fixing - Indoor & Outdoor Use

Bostik£12.644.5★7,682 rev

Laeto General Purpose Fast Set Concrete Ready Mix for Outdoor Repairs

Laeto£14.974.4★197 rev

Everbuild Jetcem Rapid Set Cement Internal And External Use Ideal For Repairing Cement Easy Mix Formula Fast-Setting Grey 3kg Bag

Sika£6.034.4★2,975 rev

Bostik Cementone General Purpose Mortar 5kg - Ready Mixed Mortar Just Add Water - for Interior & Exterior Repairs

Bostik£6.884.5★5,402 rev

Newest

by launch date

Suregreen£15.3411 rev

2mo ago

Suregreen£13.6763 rev

6mo ago

Silver Star Multi-Purpose Concrete 20kg Pre-Mixed Concrete for Paths Patios Steps Repairs & DIY Projects Ready to Use High Strength with Graded Aggregate Just Add Water

Silver Star£13.0843 rev

1y ago

Hi-Performance Cement Ready Mixed Concrete Quick Set Mortar Bag 2kg (Ready Mixed Concrete 1 Bag)

Inspired Essentials£5.80101 rev

1y ago

The Glowhouse 20kg Multi-Purpose Concrete Bag Ready Mixed Just Add Water Suitable for All Concrete Jobs Driveways Paths Walls Steps and more Waterproof Bag 20kg

The Glowhouse£13.94462 rev

2y ago

What buyers say about concrete

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use30%

“Easy to store”

Quality-Overall15%

“Overall, the quality of the product itself emphasizes reliability,”

Advertised Vs Actual Product12%

“As Advertised”

Value For Money8%

“GOOD VALUE”

Maintenance And Repair5%

“Great for minor repair work”

Efficiency4%

“Needed to cement a rotary washing line in place this as done the job extremely well”

Strength2%

“has set very solid”

Size-Overall2%

“Great size”

Material Quality2%

“Good quality cement, just want I needed and delivered quickly”

Instructions/User Manual/Troubleshooting2%

“Arrived on time with helpful instructions”

What buyers complain about

Value For Money18%

“far too expensive”

Ease Of Use15%

“Difficult to use”

Quality-Overall5%

“Not the best”

Hard Feel5%

“Very hard,”

Durability4%

“unfortunately a few days later it has crumbled away”

Adhesion/Stickiness4%

“no adhesion”

Weight Heavy4%

“The box can be very heavy”

Leak-Proof4%

“The plastic tub was cracked and leaking, it is still usable”

Color4%

“Not grey as stated on the tub”

Material Quality3%

“The cement was rubbish it was difficult to flow out of the tube using a gun”

Top return reasons

Functionality-Overall15%

Leak-Proof14%

Color12%

Defective Material/Parts9%

Advertised Vs Actual Product7%

Ease Of Use6%

Material Quality6%

Size-Overall5%

Compatibility-Overall4%

Value For Money3%

Common questions

Is concrete profitable to sell on Amazon United Kingdom?: The niche generates £83K/yr across 19 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +58.0%. Flapen's verdict: Worth a look (52/100).
How competitive is the concrete niche?: 11 brands and 49 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 85% of demand.
What do buyers complain about in concrete?: Top complaints mined from reviews: Value For Money, Ease Of Use, Quality-Overall. The return rate is 0.3%.
When does demand for concrete peak?: Demand peaks in Mar; the busiest month runs 3.0× the quietest.
What does it cost to enter the concrete niche?: Listings span £3.77–£23.37; the average listing price is £11.27 (sweet spot $15–$100). The average incumbent carries 2,251 reviews — the moat a new listing must climb.