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Concrete

Maybe

Returns run at only 0.3% of orders. But shoppers spend only $83K a year here, so Concrete is a Maybe.

Flapen Score
52
52 / 100
Top 33% of 2,225 DIY & Tools niches · +3 vs the category median of 49
Market size
£83K/yr137K searches / yr
90-day growth
+58.0%search demand this quarter
Competition
57%top-5 click share · 11 brands · 49 sellers

Flapen Score

Concrete against its category

The dotted line is the DIY & Tools average. Past it, Concrete is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Concrete market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Concrete 137K times last year and spent an estimated £83K. The top 5 brands take 85% of clicks. Demand peaks in Mar. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

5.4% of searches ended in a purchase last week.

Shoppers searched for this 137K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.4% of those searches ended in a purchase. Searches in the last 90 days moved +58.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £83K a year.

Searches, last 12 months
137K
Growth, 90 days vs prior 90
+58.0%
Conversion, latest week
5.4%
Market size, estimated
£83Ka year
Peak month
March3.0× the quietest month
Top search term
concrete65K searches a year

02 · Price

A sale here is worth £11.27.

Listings sell for £11.27 on average, from £3.77 to £23.37. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £11.27 that is £3K to £6K a year per listing.

Average price
£11.27under the $15 to $100 sweet spot
Price range
£3.77–£23.37
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

74% of listings pay for placement with sponsored ads. 47% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #6 within Building Supplies. It carries 2,251 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
47%
Out of stock, average day
1.8%
Average rank
#6in Building Supplies
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,251per listing
Listings tracked
19

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
51 months

Products

Top Concrete products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£17K£25K£33K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

49

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

57%

Top 20: 100%

Open market

11%

  • Bostik48%
  • Laeto12%
  • The Glowhouse10%
  • Sika8%
  • Suregreen7%
  • Decorator's Friend4%
  • Open — no brand owns it (5 brands, 11%)

Demand

Concrete search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar · busiest ÷ quietest = 3.0×

Search terms

Top Concrete search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • concrete65K/yr
  • concrete mix17K/yr
  • ready mixed concrete13K/yr
  • quick drying cement10K/yr
  • ready mix concrete9K/yr
  • quick dry cement ready mixed6K/yr
  • quick set cement4K/yr
  • rapid setting cement4K/yr
  • quick dry cement4K/yr
  • cement for washing line2K/yr

Reviews and returns

What reviews say buyers love and hate about Concrete

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money18%−0.09

far too expensive

Bit pricey

This was a little more expensive

Ease Of Use15%+2.04

Difficult to use

Not very convenient to hard

Hard to squeeze out

Quality-Overall5%

Not the best

Poor quality

Absolutely rubbish

Hard Feel5%

Very hard,

Not very convenient to hard

Tetrion hard as rock Filler

Durability4%−0.07

unfortunately a few days later it has crumbled away

So, I cannot say if it will be long lasting, or whether the re-pointing will need to be done again

it comes apart after 2h just when I run my hand over it whereas with Bostik I could keep building up my layers on the wall every hour

Love

Ease Of Use30%+2.04

Easy to store

Easy to use

easy to work with

Quality-Overall15%

Overall, the quality of the product itself emphasizes reliability,

Good quality concrete

Decent quality

Advertised Vs Actual Product12%+0.99

As Advertised

As described

IT DOES EXACTLY WHAT IT IS SUPPOSED TO

Value For Money8%−0.09

GOOD VALUE

Good value for money

Worth for money

Maintenance And Repair5%+0.66

Great for minor repair work

Ideal for all those small maintenance jobs

This stuff is great for small,quick repairs

Return

0.3% Return rate 30% Fixable by listing

Functionality-Overall15%█▅▃▅▂▆
Leak-Proof14%▅█▄▂▆▆

The plastic tub was cracked and leaking, it is still usable

in gaps causing pond to leak

to take care in not to throw it around ends up with the contents leaking out within the box when opening

Color12%▁▆▇█▇█

Not grey as stated on the tub

Does not mix and finish grey

Its quite a light grey

Defective Material/Parts9%█▇▃▃▂▄
Advertised Vs Actual Product7%█▁▃▆▂▅

FAQ

Common Concrete questions

Answered from the same tracked data.