Concrete
MaybeReturns run at only 0.3% of orders. But shoppers spend only $83K a year here, so Concrete is a Maybe.
- Flapen Score
- 52 / 100Top 33% of 2,225 DIY & Tools niches · +3 vs the category median of 4952
- Market size
- £83K/yr137K searches / yr
- 90-day growth
- +58.0%search demand this quarter
- Competition
- 57%top-5 click share · 11 brands · 49 sellers
Flapen Score
Concrete against its category
The dotted line is the DIY & Tools average. Past it, Concrete is stronger. Inside it, weaker.
Market
The Concrete market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Concrete 137K times last year and spent an estimated £83K. The top 5 brands take 85% of clicks. Demand peaks in Mar. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
5.4% of searches ended in a purchase last week.
Shoppers searched for this 137K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.4% of those searches ended in a purchase. Searches in the last 90 days moved +58.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £83K a year.
- Searches, last 12 months
- 137K
- Growth, 90 days vs prior 90
- +58.0%
- Conversion, latest week
- 5.4%
- Market size, estimated
- £83Ka year
- Peak month
- March3.0× the quietest month
- Top search term
- concrete65K searches a year
02 · Price
A sale here is worth £11.27.
Listings sell for £11.27 on average, from £3.77 to £23.37. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £11.27 that is £3K to £6K a year per listing.
- Average price
- £11.27under the $15 to $100 sweet spot
- Price range
- £3.77–£23.37
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£6K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
74% of listings pay for placement with sponsored ads. 47% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #6 within Building Supplies. It carries 2,251 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 74%
- Prime listings
- 47%
- Out of stock, average day
- 1.8%
- Average rank
- #6in Building Supplies
- Average rating
- 4.42 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,251per listing
- Listings tracked
- 19
04 · Newcomers
Amazon counts 1 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Concrete products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Bostik Rapid Setting Cement 2.5kg - Fast-Setting - Ready Mixed Cement Just Add Water - Waterproof - Strong - Concrete Repair - Interior-Exterior
- Price
- £6.75
- Rating
- 4.5/5
- Reviews
- 7,682
- Age
- 11y ago

Bostik Rapid Setting Cement 10kg - Fast-Setting 20 Minute Waterproof Repair Mortar - Ready Mixed Just Add Water - Strong & Durable - For Drain Repairs & Concrete Fixing - Indoor & Outdoor Use
- Price
- £12.64
- Rating
- 4.5/5
- Reviews
- 7,682
- Age
- 10y ago

Laeto General Purpose Fast Set Concrete Ready Mix for Outdoor Repairs
- Price
- £14.97
- Rating
- 4.4/5
- Reviews
- 197
- Age
- 3y ago

Everbuild Jetcem Rapid Set Cement Internal And External Use Ideal For Repairing Cement Easy Mix Formula Fast-Setting Grey 3kg Bag
- Price
- £6.03
- Rating
- 4.4/5
- Reviews
- 2,975
- Age
- 19y ago

Bostik Cementone General Purpose Mortar 5kg - Ready Mixed Mortar Just Add Water - for Interior & Exterior Repairs
- Price
- £6.88
- Rating
- 4.5/5
- Reviews
- 5,402
- Age
- 9y ago
Trending
90-day click momentum
Suregreen Ready Mixed Concrete | Pre-Mixed Concrete | 20kg Waterproof Bag | Add Water | For Paths Steps Floors Foundations Drains Repairs | Multipurpose Mix
- Price
- £15.34
- Rating
- 4.6/5
- Reviews
- 11
- Age
- 2mo ago

Laeto Easy Mix Mortar 20kg Ready Mixed Cement for Bricklaying Paving
- Price
- £13.53
- Rating
- 4.6/5
- Reviews
- 285
- Age
- 3y ago

Cement Ready Mixed Bundle with 2.5kg Bostik Cementone Rapid Setting Cement Mix 6 Pointing Trowel & Safety Gloves | Quick Drying | Ready Mix Concrete Filler for Indoor & Outdoor Mortar Repair
- Price
- £17.72
- Rating
- 4.3/5
- Reviews
- 20
- Age
- 2y ago

Suregreen PostFix Concrete Mix | 20kg | Fence Post Repair | Ready Mixed Cement | Ready-to-Use Mix to install or fix Metal Timber Concrete or Electric Fence Posts | Water Resistant Bag
- Price
- £13.67
- Rating
- 4.6/5
- Reviews
- 63
- Age
- 6mo ago

Bostik Rapid Setting Cement 10kg - Fast-Setting 20 Minute Waterproof Repair Mortar - Ready Mixed Just Add Water - Strong & Durable - For Drain Repairs & Concrete Fixing - Indoor & Outdoor Use
- Price
- £12.64
- Rating
- 4.5/5
- Reviews
- 7,682
- Age
- 10y ago
Newest
by launch date
Suregreen Ready Mixed Concrete | Pre-Mixed Concrete | 20kg Waterproof Bag | Add Water | For Paths Steps Floors Foundations Drains Repairs | Multipurpose Mix
- Price
- £15.34
- Rating
- 4.6/5
- Reviews
- 11
- Age
- 2mo ago

Suregreen PostFix Concrete Mix | 20kg | Fence Post Repair | Ready Mixed Cement | Ready-to-Use Mix to install or fix Metal Timber Concrete or Electric Fence Posts | Water Resistant Bag
- Price
- £13.67
- Rating
- 4.6/5
- Reviews
- 63
- Age
- 6mo ago

Silver Star Multi-Purpose Concrete 20kg Pre-Mixed Concrete for Paths Patios Steps Repairs & DIY Projects Ready to Use High Strength with Graded Aggregate Just Add Water
- Price
- £13.08
- Rating
- 4.4/5
- Reviews
- 43
- Age
- 1y ago

Hi-Performance Cement Ready Mixed Concrete Quick Set Mortar Bag 2kg (Ready Mixed Concrete 1 Bag)
- Price
- £5.80
- Rating
- 4.3/5
- Reviews
- 101
- Age
- 1y ago

The Glowhouse 20kg Multi-Purpose Concrete Bag Ready Mixed Just Add Water Suitable for All Concrete Jobs Driveways Paths Walls Steps and more Waterproof Bag 20kg
- Price
- £13.94
- Rating
- 4.4/5
- Reviews
- 462
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 rising
Sellers
49
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
57%
Top 20: 100%
Open market
11%
- Bostik48%
- Laeto12%
- The Glowhouse10%
- Sika8%
- Suregreen7%
- Decorator's Friend4%
- Open — no brand owns it (5 brands, 11%)
Demand
Concrete search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar · busiest ÷ quietest = 3.0×
Search terms
Top Concrete search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- concrete65K/yr
- concrete mix17K/yr
- ready mixed concrete13K/yr
- quick drying cement10K/yr
- ready mix concrete9K/yr
- quick dry cement ready mixed6K/yr
- quick set cement4K/yr
- rapid setting cement4K/yr
- quick dry cement4K/yr
- cement for washing line2K/yr
Reviews and returns
What reviews say buyers love and hate about Concrete
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
far too expensive
Bit pricey
This was a little more expensive
Difficult to use
Not very convenient to hard
Hard to squeeze out
Not the best
Poor quality
Absolutely rubbish
Very hard,
Not very convenient to hard
Tetrion hard as rock Filler
unfortunately a few days later it has crumbled away
So, I cannot say if it will be long lasting, or whether the re-pointing will need to be done again
it comes apart after 2h just when I run my hand over it whereas with Bostik I could keep building up my layers on the wall every hour
Love
Easy to store
Easy to use
easy to work with
Overall, the quality of the product itself emphasizes reliability,
Good quality concrete
Decent quality
As Advertised
As described
IT DOES EXACTLY WHAT IT IS SUPPOSED TO
GOOD VALUE
Good value for money
Worth for money
Great for minor repair work
Ideal for all those small maintenance jobs
This stuff is great for small,quick repairs
Return
0.3% Return rate 30% Fixable by listing
The plastic tub was cracked and leaking, it is still usable
in gaps causing pond to leak
to take care in not to throw it around ends up with the contents leaking out within the box when opening
Not grey as stated on the tub
Does not mix and finish grey
Its quite a light grey
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Concrete questions
Answered from the same tracked data.








