52
concrete
Worth a lookShows low returns (0.3%), but a small market ($83K/yr) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Growth
Good+58.0%90-day search growth — must beat 0% to launch
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£11.27avg listing price — sweet spot $15–$100
Price range
Okay£3.77–£23.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,251avg incumbent reviews — the moat a new listing must climb
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Market size
Bad£83K£83K/yr · 137K searches