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Coffee Logs

Coffee Logs shows low returns (0.0%), but soft demand (-84.4% this quarter) keeps it on the watch list.

Flapen Score

53
Worth a look
Market size 29Growth 0Conversion 78Competition 35Returns 100Price range 79Avg price 95Brand share 40Review moat 76Quality gap 90
This niche Category average

Is Coffee Logs profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Coffee Logs is a £125K/yr Amazon United Kingdom market (69K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Jan–Sep–Oct–Nov–Dec. Verdict: Worth a look — 53/100.

Coffee Logs: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -84.4% over the last 90 days and 7.8% of searches end in a purchase.

£125K

revenue / yr

Units sold / yr4K
Search volume / yr-84.4%69K
Conversion rate7.8%
Avg price£23.05

Who owns the niche?

The top 5 brands hold 81% of demand, so 19% of the market is open.

19%

open market share

Brands · sellers10 · 25
Top-5 product click share64%
Open market19%
Avg brand age58 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.

0/100

page quality · 14 products

Sponsored placement57%
New entrants (1y)3· 0 succeeded
Avg rating4.1★
Avg reviews481

Top Coffee Logs products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

£0£12K£25K£37K£50K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

25

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

15%

  • Lekto Woodfuels31%
  • Homefire23%
  • GardenCo10%
  • Shelby Wood Company9%
  • Generic8%
  • Big K5%
  • Open — no brand owns it (4 brands, 15%)

Coffee Logs demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume69KCVR7.8%Products14Brands10Top 5 Brands81%OOS Rate17.5%Rating4.1★Reviews481Avg BSR#64
13K8KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 38.1×

Top Coffee Logs search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • coffee logs for wood burner7K/yr
  • coffee logs6K/yr
  • night briquettes13K/yr
  • lekto night briquettes12K/yr
  • night briquettes for wood burner19K/yr
  • lekto wood fuels3K/yr
  • lekto3K/yr
  • night logs for wood burner2K/yr
  • night logs2K/yr
  • letko night briquettes1K/yr

What reviews say buyers love and hate about Coffee Logs

What buyers mention most, as a share of all reviews.

What buyers love

85% of reviews
Quality-Overall18%

this is a product that genuinely deserves positive feedback

Value For Money14%

Value for money

Warmth11%

Great warmth

Fire Resistance10%

These work very well in my open fire

Heating7%

produce good heat

What buyers complain about

83% of reviews
Value For Money24%

Overpriced

Quality-Overall15%

Not as good as the real thing

Heating11%

they just disappear no decent flame or heat

Advertised Vs Actual Product10%

Misadvertised for long heat use - nowhere near an 8 hour burn

Flammable6%

they will just burn up too fast

Coffee Logs return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

17%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Flammable
25%
2Value For Money
17%
3Functionality-Overall
17%
4Size-Overall
17%
5Defective Material/Parts
8%

Common Coffee Logs questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Coffee Logs 53/100 on Amazon United Kingdom — Worth a look. The niche generates £125K/yr across 14 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved -84.4% over the last 90 days.
Search demand for Coffee Logs on Amazon United Kingdom peaks in Jan–Sep–Oct–Nov–Dec, where the busiest month runs 38.1× the quietest.