Is coffee logs profitable to sell on Amazon United Kingdom?

The niche generates £125K/yr across 14 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -84.4%. Flapen's verdict: Worth a look (53/100).

How competitive is the coffee logs niche?

10 brands and 25 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 81% of demand.

What do buyers complain about in coffee logs?

Top complaints mined from reviews: Value For Money, Quality-Overall, Heating. The return rate is 0.0%.

When does demand for coffee logs peak?

Demand peaks in Jan–Sep–Oct–Nov–Dec; the busiest month runs 38.1× the quietest.

What does it cost to enter the coffee logs niche?

Listings span £9.78–£36.32; the average listing price is £23.05 (sweet spot $15–$100). The average incumbent carries 481 reviews — the moat a new listing must climb.

coffee logs

Worth a look

Shows low returns (0.0%), but soft demand (-84.4% this quarter) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Incredible£23.05

avg listing price — sweet spot $15–$100

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Price range

Great£9.78–£36.32

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great7.8%

search→purchase rate — share of searches ending in a sale

Review moat

Great480.57

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Competition

Okay64%

top-5 click share — leaders hold, buyers still browse

Market size

Okay£125K

£125K/yr · 69K searches

Growth

Bad-84.4%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, coffee logs is a £125K/yr Amazon United Kingdom market (69K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Jan–Sep–Oct–Nov–Dec. Verdict: Worth a look — 53/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

coffee logs market data

Units sold / yr: 3K–4K; avg 250–500/product
Revenue / yr: £69K–£92K; units × avg price
Conversion rate: 7.8%
Avg BSR: #64
Page quality: 0%
Prime: 7%
Sponsored: 57%
Out of stock: 17.5%
Avg brand age: 58 months
Avg seller age: 201 days

Competition & brand share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 rising

Sellers

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

15%

Lekto Woodfuels31%
Homefire23%
GardenCo10%
Shelby Wood Company9%
Generic8%
Big K5%
Open — no brand owns it (4 brands, 15%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -84.4% search growth over the last 90 days.

Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 38.1×

Open Trend

Top coffee logs search terms

coffee logs for wood burner7K/yr -69.0%1.0% conv.
coffee logs6K/yr -65.6%2.0% conv.
night briquettes13K/yr -84.0%2.2% conv.
lekto night briquettes12K/yr -90.3%4.7% conv.
night briquettes for wood burner19K/yr -96.1%5.0% conv.
lekto wood fuels3K/yr -80.5%2.0% conv.
lekto3K/yr -79.5%1.4% conv.
night logs for wood burner2K/yr -89.2%5.4% conv.
night logs2K/yr -90.3%13.3% conv.
letko night briquettes1K/yr -96.6%0.0% conv.

All search terms

Top coffee logs products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Lekto Woodfuels Night Briquettes - 20kg (20 Briquettes) Up to 8 Hour Slow Burn | Ideal for Wood Stoves Log Burners Sheltered Fire Pits & Chiminea | Compressed Wood Fire Bricks | Long Burning Logs

Lekto Woodfuels£31.243.7★2,438 rev

Homefire Coffee Briquettes for Wood Burners Fire Pits Chimineas and Multi-fuel Stoves Made Using Recycled Materials 7 kg (Pack of 2)

Homefire£23.744.3★75 rev

24 High Energy Hot A1 Compressed Firewood Logs (2x12)10kg Hot Burning Briquettes for Open fires charcoal & kiln dried log Wood Stoves BBQs Log Burners Camping Fires Fire Pits (2x10kg Pack)

GardenCo£17.894.3★434 rev

British Woodfuel Long Burn Briquettes 20 pack Box - Softwood Bark Solid Fire Fuel for Wood Burning Stoves & Multi-fuel Appliances Long Burning Eco-friendly Sustainable

Generic£21.934.1★33 rev

Homefire High Energy Ultra Dry Heat Logs Open Fire Log Eco Wood Fuel (24 Heat Logs)

Homefire£19.994.3★2,291 rev

Newest

by launch date

Overnite Long Burning Briquettes Slow Burn Smokeless Fuel Up to 8 Hour Burn Eco Softwood Heat Logs Low Moisture Long Lasting Heat for Log Burners & Multi Fuel Stoves 20kg Pack

Shelby Wood Company£25.571 rev

6mo ago

Overnite Long Burning Briquettes Natural Softwood Eco Heat Logs Up to 8 Hour Burn Low Moisture For Wood Burning Stoves & Log Burners

Shelby Wood Company£16.2112 rev

7mo ago

1 x Certainly Wood Premium Slow Burn Briquettes - 6 to 8 hours Perfect for Log Burners & Wood Stoves. 20 Briquettes Per Box .Eco Friendly Made in Wales (1 x 20Kg Box)

Certainly Wood£29.3912 rev

8mo ago

British Woodfuel Long Burn Briquettes 20 pack Box - Softwood Bark Solid Fire Fuel for Wood Burning Stoves & Multi-fuel Appliances Long Burning Eco-friendly Sustainable

Generic£21.9333 rev

1y ago

Eco Barn Birch Briquette Heat Logs (1 x 10kg Pack) Compressed clean sawdust

ECO BARN£11.05123 rev

2y ago

What buyers say about coffee logs

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall18%

“this is a product that genuinely deserves positive feedback”

Value For Money14%

“Value for money”

Warmth11%

“Great warmth”

Fire Resistance10%

“These work very well in my open fire”

Heating7%

“produce good heat”

Ease Of Use6%

“Ideal for my use”

Advertised Vs Actual Product6%

“Seem to work as advertised”

Durability5%

“Lasts”

Ease Of Cleaning4%

“clean to handle”

Wood Quality3%

“Excellent along with wood for burning”

What buyers complain about

Value For Money24%

“Overpriced”

Quality-Overall15%

“Not as good as the real thing”

Heating11%

“they just disappear no decent flame or heat”

Advertised Vs Actual Product10%

“Misadvertised for long heat use - nowhere near an 8 hour burn”

Flammable6%

“they will just burn up too fast”

Durability5%

“Don't last very long I put 2 on stove”

Weight Heavy4%

“Too heavy for me”

Size-Overall3%

“Shorter heat logs”

Smell2%

“Very smokey”

Ease Of Use2%

“Not easy to use”

Top return reasons

Flammable25%

Value For Money17%

Functionality-Overall17%

Size-Overall17%

Defective Material/Parts8%

Smell8%

Heating8%

Common questions

Is coffee logs profitable to sell on Amazon United Kingdom?: The niche generates £125K/yr across 14 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -84.4%. Flapen's verdict: Worth a look (53/100).
How competitive is the coffee logs niche?: 10 brands and 25 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 81% of demand.
What do buyers complain about in coffee logs?: Top complaints mined from reviews: Value For Money, Quality-Overall, Heating. The return rate is 0.0%.
When does demand for coffee logs peak?: Demand peaks in Jan–Sep–Oct–Nov–Dec; the busiest month runs 38.1× the quietest.
What does it cost to enter the coffee logs niche?: Listings span £9.78–£36.32; the average listing price is £23.05 (sweet spot $15–$100). The average incumbent carries 481 reviews — the moat a new listing must climb.