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Coffee Logs

Maybe

Returns run at only 0.0% of orders. But demand is soft, at -84.4% this quarter, so Coffee Logs is a Maybe.

Flapen Score
53
53 / 100
Top 29% of 2,225 DIY & Tools niches · +4 vs the category median of 49
Market size
£125K/yr69K searches / yr
90-day growth
-84.4%search demand this quarter
Competition
64%top-5 click share · 10 brands · 25 sellers

Flapen Score

Coffee Logs against its category

The dotted line is the DIY & Tools average. Past it, Coffee Logs is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Coffee Logs market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Coffee Logs 69K times last year and spent an estimated £125K. The top 5 brands take 81% of clicks. Demand peaks in Jan–Sep–Oct–Nov–Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

7.8% of searches ended in a purchase last week.

Shoppers searched for this 69K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.8% of those searches ended in a purchase. Searches in the last 90 days moved -84.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £125K a year.

Searches, last 12 months
69K
Growth, 90 days vs prior 90
-84.4%
Conversion, latest week
7.8%
Market size, estimated
£125Ka year
Peak month
November38.1× the quietest month
Top search term
coffee logs for wood burner7K searches a year

02 · Price

A sale here is worth £23.05.

Listings sell for £23.05 on average, from £9.78 to £36.32. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At £23.05 that is £6K to £12K a year per listing.

Average price
£23.05inside the $15 to $100 sweet spot
Price range
£9.78–£36.32
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
£6K–£12K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

57% of listings pay for placement with sponsored ads. 7% ship with Prime. On an average day, 17.5% of listings are out of stock. The average listing ranks #64 within Fireplaces, Stoves & Accessories. It carries 481 reviews at 4.08 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
7%
Out of stock, average day
17.5%
Average rank
#64in Fireplaces, Stoves & Accessories
Average rating
4.08 starsAmazon United Kingdom average 4.36 stars
Average reviews
481per listing
Listings tracked
14

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top Coffee Logs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

£0£12K£25K£37K£50K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

25

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

15%

  • Lekto Woodfuels31%
  • Homefire23%
  • GardenCo10%
  • Shelby Wood Company9%
  • Generic8%
  • Big K5%
  • Open — no brand owns it (4 brands, 15%)

Demand

Coffee Logs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 38.1×

Search terms

Top Coffee Logs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • coffee logs for wood burner7K/yr
  • coffee logs6K/yr
  • night briquettes13K/yr
  • lekto night briquettes12K/yr
  • night briquettes for wood burner19K/yr
  • lekto wood fuels3K/yr
  • lekto3K/yr
  • night logs for wood burner2K/yr
  • night logs2K/yr
  • letko night briquettes1K/yr

Reviews and returns

What reviews say buyers love and hate about Coffee Logs

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money24%−0.14

Overpriced

can buy cheaper elsewhere

Nowhere near worth it

Quality-Overall15%+0.16

Not as good as the real thing

Utter garbage

Awful quality

Heating11%+0.36

they just disappear no decent flame or heat

heat output is non existence

Moderate heat

Advertised Vs Actual Product10%−0.28

Misadvertised for long heat use - nowhere near an 8 hour burn

Not what they promise

The photo isnt what i received

Flammable6%−0.11

they will just burn up too fast

continues to burn red hot

Too much smoke

Love

Quality-Overall18%+0.16

this is a product that genuinely deserves positive feedback

Quality product

The item is fine

Value For Money14%−0.14

Value for money

competitive price

Good value for money

Warmth11%+1.29

Great warmth

Good heat source

keeps the chill away

Fire Resistance10%+0.53

These work very well in my open fire

Burn time was pretty good too

Good for just topping up your fire

Heating7%+0.36

produce good heat

Great heatlogs

Their density produces plenty of heat

Return

0.0% Return rate 17% Fixable by listing

Flammable25%█▁▁▁▁▁

they will just burn up too fast

continues to burn red hot

Too much smoke

Value For Money17%▁▁█▁▁▁

Overpriced

can buy cheaper elsewhere

Nowhere near worth it

Functionality-Overall17%▁▁▁█▁▁
Size-Overall17%▁▁█▁▁▁

Shorter heat logs

Small logs

Defective Material/Parts8%▁▁▁█▁▁

FAQ

Common Coffee Logs questions

Answered from the same tracked data.