56
cleaning brush
Worth a lookShows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Great7.6%search→purchase rate — share of searches ending in a sale
Brand share
Great57%top-5 brand share — no brand owns this niche
Market size
Good£564K£564K/yr · 974K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Price range
Okay£2.07–£24.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad5,329.52avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£7.56avg listing price — sweet spot $15–$100
Growth
Bad-12.8%90-day search growth — must beat 0% to launch