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56

cleaning brush

Worth a look

Shows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 63Growth 19Conversion 78Competition 53Returns 97Price range 43Avg price 21Brand share 78Review moat 24Quality gap 57

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Conversion

Great7.6%

search→purchase rate — share of searches ending in a sale

Brand share

Great57%

top-5 brand share — no brand owns this niche

Market size

Good£564K

£564K/yr · 974K searches

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Good53%

top-5 click share — leaders hold, buyers still browse

Price range

Okay£2.07–£24.93

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Bad5,329.52

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad£7.56

avg listing price — sweet spot $15–$100

Growth

Bad-12.8%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, cleaning brush is a £564K/yr Amazon United Kingdom market (974K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Mar. Verdict: Worth a look — 56/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

cleaning brush market data

Units sold / yr
80K–100K
avg 2,000–2,500/product
Revenue / yr
£605K–£756K
units × avg price
Conversion rate
7.6%
Avg BSR
#28
Page quality
0%
Prime
96%
Sponsored
74%
Out of stock
6.8%
Avg brand age
32 months
Avg seller age
165 days

Competition & brand share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Brands

25 falling

Sellers

45

Top-5 brand share

57%

Top 20: 94%

Top-5 click share

53%

Top 20: 91%

Open market

38%

  • YIGAARUI22%
  • Hmseng11%
  • Leebein10%
  • Hmfmdy8%
  • wonkeken5%
  • TDBS The Dustpan and Brush Store5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -12.8% search growth over the last 90 days.
35K25KSpike '24Holiday '24Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar · busiest ÷ quietest = 1.7×

Top cleaning brush search terms

  • cleaning brush266K/yr
  • crevice cleaning brush119K/yr
  • cleaning brushes85K/yr
  • cleaning tools92K/yr
  • bathroom cleaning brush60K/yr
  • shower cleaning brush45K/yr
  • bathroom scrubber34K/yr
  • crevice cleaning brush uk36K/yr
  • cleaning brushes for small spaces31K/yr
  • bathroom cleaning tools23K/yr
All search terms

Top cleaning brush products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%£56K20%£113K30%£169K40%£225K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about cleaning brush

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Cleaning31%

“Excellent for cleaning”

Quality-Overall13%

“Excellent good robust quality”

Ease Of Use13%

“Very handy”

Value For Money10%

“Money well spent”

Advertised Vs Actual Product6%

“As advertised”

Strength4%

“The bristles are strong enough for the job”

Assembly/Installation2%

“Very easy to set up”

Add-Ons/Attachments2%

“super easy to attach”

Efficiency2%

“works quite well”

Weight Light2%

“Light and easy to store”

What buyers complain about

Ease Of Cleaning14%

“not when I expect to clean”

Durability7%

“Broke in a minute”

Charging7%

“it did not charge”

Quality-Overall6%

“Absolute rubbish”

Functionality-Overall5%

“Doesnt work”

Add-Ons/Attachments5%

“Bit disappointed in this not very easy to handle especially when using the extension”

Ease Of Use5%

“Very awkward to use”

Strength5%

“A bit flimsy”

Size-Overall4%

“Too small”

Value For Money3%

“Not worth sending back for that price”

Top return reasons

Charging17%
Functionality-Overall15%
Defective Material/Parts10%
Size-Overall9%
Quality-Overall8%
Strength6%
Ease Of Cleaning5%
Add-Ons/Attachments4%
Ease Of Use3%
Durability2%

Common questions

Is cleaning brush profitable to sell on Amazon United Kingdom?
The niche generates £564K/yr across 27 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -12.8%. Flapen's verdict: Worth a look (56/100).
How competitive is the cleaning brush niche?
25 brands and 45 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 57% of demand.
What do buyers complain about in cleaning brush?
Top complaints mined from reviews: Ease Of Cleaning, Durability, Charging. The return rate is 0.6%.
When does demand for cleaning brush peak?
Demand peaks in Mar; the busiest month runs 1.7× the quietest.
What does it cost to enter the cleaning brush niche?
Listings span £2.07–£24.93; the average listing price is £7.56 (sweet spot $15–$100). The average incumbent carries 5,330 reviews — the moat a new listing must climb.