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Cleaning Brush

Maybe

Returns run at only 0.6% of orders. But demand is soft, at -12.8% this quarter, so Cleaning Brush is a Maybe.

Flapen Score
56
56 / 100
Top 17% of 2,225 DIY & Tools niches · +7 vs the category median of 49
Market size
£564K/yr974K searches / yr
90-day growth
-12.8%search demand this quarter
Competition
53%top-5 click share · 25 brands · 45 sellers

Flapen Score

Cleaning Brush against its category

The dotted line is the DIY & Tools average. Past it, Cleaning Brush is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cleaning Brush market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cleaning Brush 974K times last year and spent an estimated £564K. The top 5 brands take 57% of clicks. Demand peaks in Mar. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

7.6% of searches ended in a purchase last week.

Shoppers searched for this 974K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.6% of those searches ended in a purchase. Searches in the last 90 days moved -12.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £564K a year.

Searches, last 12 months
974K
Growth, 90 days vs prior 90
-12.8%
Conversion, latest week
7.6%
Market size, estimated
£564Ka year
Peak month
March1.7× the quietest month
Top search term
cleaning brush266K searches a year

02 · Price

A sale here is worth £7.56.

Listings sell for £7.56 on average, from £2.07 to £24.93. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 2,000 to 2,500 of them. At £7.56 that is £15K to £19K a year per listing.

Average price
£7.56under the $15 to $100 sweet spot
Price range
£2.07–£24.93
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
80K–100K
Units per listing a year
2,000–2,500
Revenue per listing a year
£15K–£19K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

74% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 6.8% of listings are out of stock. The average listing ranks #28 within Cleaning Tools. It carries 5,330 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
96%
Out of stock, average day
6.8%
Average rank
#28in Cleaning Tools
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,330per listing
Listings tracked
27

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
32 months

Products

Top Cleaning Brush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

£0£56K£113K£169K£225K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25 falling

Sellers

45

Top-5 brand share

57%

Top 20: 94%

Top-5 click share

53%

Top 20: 91%

Open market

38%

  • YIGAARUI22%
  • Hmseng11%
  • Leebein10%
  • Hmfmdy8%
  • wonkeken5%
  • TDBS The Dustpan and Brush Store5%

Demand

Cleaning Brush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Holiday '24Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar · busiest ÷ quietest = 1.7×

Search terms

Top Cleaning Brush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cleaning brush266K/yr
  • crevice cleaning brush119K/yr
  • cleaning brushes85K/yr
  • cleaning tools92K/yr
  • bathroom cleaning brush60K/yr
  • shower cleaning brush45K/yr
  • bathroom scrubber34K/yr
  • crevice cleaning brush uk36K/yr
  • cleaning brushes for small spaces31K/yr
  • bathroom cleaning tools23K/yr

Reviews and returns

What reviews say buyers love and hate about Cleaning Brush

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Ease Of Cleaning14%+2.17

not when I expect to clean

Not sturdy to clean

Doesn't really clean

Durability7%−0.08

Broke in a minute

Stopped working after only a few uses

Stopped working after a few uses

Charging7%−0.06

it did not charge

not rechargeable

Would not charge

Quality-Overall6%+0.85

Absolute rubbish

Requested a refund did not ask for the product to be returned that says all you need to know about the quality

Not great quality

Functionality-Overall5%−0.06

Doesnt work

Not properly functional

Will not turn on

Love

Ease Of Cleaning31%+2.17

Excellent for cleaning

Easy cleaning

Excellent for cleaning

Quality-Overall13%+0.85

Excellent good robust quality

Versatile well made product

Best quality

Ease Of Use13%+0.66

Very handy

Easy to use and cleannwith

Ease of use

Value For Money10%+0.34

Money well spent

Not expensive

not expensive

Advertised Vs Actual Product6%

As advertised

Better than expected

As described

Return

0.6% Return rate 12% Fixable by listing

Charging17%▂▃▅▆▇█

it did not charge

not rechargeable

Would not charge

Functionality-Overall15%▅▇█▆▇▅

Doesnt work

Not properly functional

Will not turn on

Defective Material/Parts10%▅▃▄▆▇█
Size-Overall9%▅▆▆▆▂█

Too small

Not fit for purpose

Main thing I have found is the pole is too short

Quality-Overall8%█▄▅▃▄▄

Absolute rubbish

Requested a refund did not ask for the product to be returned that says all you need to know about the quality

Not great quality

FAQ

Common Cleaning Brush questions

Answered from the same tracked data.