60
christmas wreath
Worth a lookShows beatable incumbent ratings (4.1★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Brand share
Great47%top-5 brand share — no brand owns this niche
Review moat
Great269.48avg incumbent reviews — the moat a new listing must climb
Returns
Great1.6%return rate — above 5% kills the launch gate
Competition
Great34%top-5 click share — an open shelf
Avg price
Great£15.45avg listing price — sweet spot $15–$100
Market size
Good£352K£352K/yr · 1.8M searches
Price range
Good£1.18–£30.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-29.0%90-day search growth — must beat 0% to launch