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Christmas Wreath

Maybe

The products selling today average only 4.1★. But demand is soft, at -29.0% this quarter, so Christmas Wreath is a Maybe.

Flapen Score
60
60 / 100
Top 7% of 2,225 DIY & Tools niches · +11 vs the category median of 49
Market size
£352K/yr1.8M searches / yr
90-day growth
-29.0%search demand this quarter
Competition
34%top-5 click share · 31 brands · 99 sellers

Flapen Score

Christmas Wreath against its category

The dotted line is the DIY & Tools average. Past it, Christmas Wreath is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Christmas Wreath market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Christmas Wreath 1.8M times last year and spent an estimated £352K. The top 5 brands take 47% of clicks. Demand peaks in Nov–Dec. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 1.8M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -29.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £352K a year.

Searches, last 12 months
1.8M
Growth, 90 days vs prior 90
-29.0%
Conversion, latest week
1.3%
Market size, estimated
£352Ka year
Peak month
December35.4× the quietest month
Top search term
door wreath204K searches a year

02 · Price

A sale here is worth £15.45.

Listings sell for £15.45 on average, from £1.18 to £30.40. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 100 to 250 of them. At £15.45 that is £2K to £4K a year per listing.

Average price
£15.45inside the $15 to $100 sweet spot
Price range
£1.18–£30.40
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
1.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

76% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 24.7% of listings are out of stock. The average listing ranks #94 within Hooks. It carries 269 reviews at 4.07 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
78%
Out of stock, average day
24.7%
Average rank
#94in Hooks
Average rating
4.07 starsAmazon United Kingdom average 4.36 stars
Average reviews
269per listing
Listings tracked
46

04 · Newcomers

1 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
1Amazon's first-year sales bar
Average brand age
30 months

Products

Top Christmas Wreath products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 34% of clicks, no more. An open shelf where new products get seen.

£0£11K£21K£32K£42K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

31 falling

Sellers

99

Est. top-5 brand share

47%

Top 20: 91%

Est. top-5 click share

34%

Top 20: 78%

Open market

48%

  • colorspec24%
  • PERFNIQUE8%
  • Prismoria5%
  • Betylifoy5%
  • petalyn5%
  • CNSUNWITZ4%

Demand

Christmas Wreath search demand

Weekly searches over the year, seasonality beneath. Pick a range.

350K250KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 35.4×

Search terms

Top Christmas Wreath search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • door wreath204K/yr
  • wreath298K/yr
  • door wreaths50K/yr
  • wreaths for front door33K/yr
  • front door wreath43K/yr
  • christmas wreath514K/yr
  • wreaths38K/yr
  • door reef19K/yr
  • outdoor wreath24K/yr
  • wreath for front door22K/yr

Reviews and returns

What reviews say buyers love and hate about Christmas Wreath

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
22%of negative reviews mention “Quality-Overall”
1.6%of orders come back
“Really cheap quality”
A buyer, on “Quality-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Christmas Wreath questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data