christmas wreath
Worth a lookShows beatable incumbent ratings (4.1★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Brand share
Great47%top-5 brand share — no brand owns this niche
Review moat
Great269.48avg incumbent reviews — the moat a new listing must climb
Returns
Great1.6%return rate — above 5% kills the launch gate
Competition
Great34%top-5 click share — an open shelf
Avg price
Great£15.45avg listing price — sweet spot $15–$100
Market size
Good£352K£352K/yr · 1.8M searches
Price range
Good£1.18–£30.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-29.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, christmas wreath is a £352K/yr Amazon United Kingdom market (1.8M searches/yr). The top 5 brands hold 47% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 60/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
christmas wreath market data
- Units sold / yr
- 25K–30K
- avg 100–250/product
- Revenue / yr
- £386K–£464K
- units × avg price
- Conversion rate
- 1.3%
- Avg BSR
- #94
- Page quality
- 0%
- Prime
- 78%
- Sponsored
- 76%
- Out of stock
- 24.7%
- Avg brand age
- 30 months
- Avg seller age
- 182 days
Competition & brand share
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.Brands
31 falling
Sellers
99
Top-5 brand share
47%
Top 20: 91%
Top-5 click share
34%
Top 20: 78%
Open market
48%
- colorspec24%
- PERFNIQUE8%
- Prismoria5%
- Betylifoy5%
- petalyn5%
- CNSUNWITZ4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -29.0% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 35.4×
Top christmas wreath search terms
- door wreath204K/yr
- wreath298K/yr
- door wreaths50K/yr
- wreaths for front door33K/yr
- front door wreath43K/yr
- christmas wreath514K/yr
- wreaths38K/yr
- door reef19K/yr
- outdoor wreath24K/yr
- wreath for front door22K/yr
Top christmas wreath products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
COLORSPEC Eucalyptus Wreath for Front Door 50 cm/20 inch Spring Summer Green Wreath Lifelike Artificial Small Door Wreath Decoration for Farmhouse Wedding Home Window Wall Fireplace
colorspec£19.874.5★866 rev
Perfnique Spring Summer Wreaths for Front Door 50 cm Lambs Ear Wreath with Lavender Flowers and Eucalyptus Leaves Green Artificial Wreath for Door Window Farmhouse Wreath for Wall Decor (Lavender)
PERFNIQUE£18.674.2★169 rev
Peony Wreaths 56cm Large Full Handmade Spring Summer Wreaths with Artificial Champagne Pink Rose Blue Berry Green Leaves for All Year All Seasons Round Outdoor Farmhouse Front Door Decor
Prismoria£13.132.0★21 rev
Betylifoy Spring Door Wreath for Front Door Artificial Wreath Pansy Flower Artificial Green Wreath Large Colorful Spring Summer Wreath for Door Window Wall Decor
Betylifoy£23.493.9★176 rev
COLORSPEC Lavender Wreaths for Front Door 15 inch Spring Summer Artificial Wreath with Purple Butterflies and Greenery All Season Wreath Decoration for Home Wall Window Farmhouse Indoor Outdoor
colorspec£13.914.8★70 rev
Newest
by launch date
ASTNIC Spring Door Wreath for Front Door 20.5 inch Green Artificial Wreaths with Eucalyptus Olive Boxwood Leaves Lifelike Door Wreaths Outdoor All Year Ramadan Decorations for Home Farmhouse Decor
ASTNIC£20.3531 rev
Spring Summer Wreath for Front Door Artificial Wildflower Spring Summer Door Wreath Decoration Colorful Garland Door Wreaths for Doors Window Wall Indoor Outdoor Décor (35cm/13.7in)
Zenova£13.7820 rev
Front Door Wreath with Hook 15 Artificial Door Wreath All-Year
Vetin£8.414 rev
Zythrem Lavender Wreaths for Front Door 45cm/17.7 inch Spring Summer Door Wreath Purple Artificial Wreath All Season Wreath Decor Farmhouse Wreath for Door Window Wall Fireplace Home Wedding Decor
Zythrem£11.1811 rev
Ragyzity Artificial Green Leaf Eucalyptus Wreath 35 cm /13.8inch All Seasons Door Wreath with Welcome Sign Outdoor Ornaments for Home Bedroom Wall Party and Festival Celebration Decor
Ragyzity£10.033 rev
Trending
90-day click momentumFront Door Wreath with Hook 15 Artificial Door Wreath All-Year
Vetin£8.415.0★
Peony Wreaths 56cm Large Full Handmade Spring Summer Wreaths with Artificial Champagne Pink Rose Blue Berry Green Leaves for All Year All Seasons Round Outdoor Farmhouse Front Door Decor
Prismoria£13.132.0★
COLORSPEC Lavender Wreaths for Front Door 15 inch Spring Summer Artificial Wreath with Purple Butterflies and Greenery All Season Wreath Decoration for Home Wall Window Farmhouse Indoor Outdoor
colorspec£13.914.8★
ASTNIC Spring Door Wreath for Front Door 20.5 inch Green Artificial Wreaths with Eucalyptus Olive Boxwood Leaves Lifelike Door Wreaths Outdoor All Year Ramadan Decorations for Home Farmhouse Decor
ASTNIC£20.354.2★
40 cm Wreath For Front Door Artificial Wildflower Spring Summer Wreath for Front Door Home Wall Wedding Festival Farmhouse Holiday Decor
ZBELLO£16.423.3★
What buyers say about christmas wreath
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“Excellent value”
“Lovely subtle colour”
“It fit”
“Excellent wreath well worth the price”
“Just what I needed”
“Nicely made”
“Easy to use”
“Sturdy and well made”
“brightens up the space nicely”
What buyers complain about
“Really cheap quality”
“Plastic and looks very cheap”
“not really as described”
“Pretty small”
“It is quite expensive”
“waste your money by COLORSPEC”
“Not as thick”
“Very flimsy, globes are polystyrene, won't last more than a couple of seasons”
“won't last more than a couple of seasons”
“They are all too bright”
Top return reasons
Common questions
- Is christmas wreath profitable to sell on Amazon United Kingdom?
- The niche generates £352K/yr across 46 tracked products. 1 of 13 products launched in the last 360 days are still selling. 90-day search growth is -29.0%. Flapen's verdict: Worth a look (60/100).
- How competitive is the christmas wreath niche?
- 31 brands and 99 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 47% of demand.
- What do buyers complain about in christmas wreath?
- Top complaints mined from reviews: Quality-Overall, Material Quality, Advertised Vs Actual Product. The return rate is 1.6%.
- When does demand for christmas wreath peak?
- Demand peaks in Nov–Dec; the busiest month runs 35.4× the quietest.
- What does it cost to enter the christmas wreath niche?
- Listings span £1.18–£30.40; the average listing price is £15.45 (sweet spot $15–$100). The average incumbent carries 269 reviews — the moat a new listing must climb.