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Christmas Wreath

Maybe

The products selling today average only 4.1★. But demand is soft, at -29.0% this quarter, so Christmas Wreath is a Maybe.

Flapen Score
60
60 / 100
Top 7% of 2,225 DIY & Tools niches · +11 vs the category median of 49
Market size
£352K/yr1.8M searches / yr
90-day growth
-29.0%search demand this quarter
Competition
34%top-5 click share · 31 brands · 99 sellers

Flapen Score

Christmas Wreath against its category

The dotted line is the DIY & Tools average. Past it, Christmas Wreath is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Christmas Wreath market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Christmas Wreath 1.8M times last year and spent an estimated £352K. The top 5 brands take 47% of clicks. Demand peaks in Nov–Dec. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

1.3% of searches ended in a purchase last week.

Shoppers searched for this 1.8M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -29.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £352K a year.

Searches, last 12 months
1.8M
Growth, 90 days vs prior 90
-29.0%
Conversion, latest week
1.3%
Market size, estimated
£352Ka year
Peak month
December35.4× the quietest month
Top search term
door wreath204K searches a year

02 · Price

A sale here is worth £15.45.

Listings sell for £15.45 on average, from £1.18 to £30.40. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 100 to 250 of them. At £15.45 that is £2K to £4K a year per listing.

Average price
£15.45inside the $15 to $100 sweet spot
Price range
£1.18–£30.40
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
1.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

76% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 24.7% of listings are out of stock. The average listing ranks #94 within Hooks. It carries 269 reviews at 4.07 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
78%
Out of stock, average day
24.7%
Average rank
#94in Hooks
Average rating
4.07 starsAmazon United Kingdom average 4.36 stars
Average reviews
269per listing
Listings tracked
46

04 · Newcomers

Amazon counts 1 of last year's 13 launches as successful.

13 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
1Amazon's first-year sales bar
Average brand age
30 months

Products

Top Christmas Wreath products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

£0£11K£21K£32K£42K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

31 falling

Sellers

99

Top-5 brand share

47%

Top 20: 91%

Top-5 click share

34%

Top 20: 78%

Open market

48%

  • colorspec24%
  • PERFNIQUE8%
  • Prismoria5%
  • Betylifoy5%
  • petalyn5%
  • CNSUNWITZ4%

Demand

Christmas Wreath search demand

Weekly searches over the year, seasonality beneath. Pick a range.

350K250KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 35.4×

Search terms

Top Christmas Wreath search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • door wreath204K/yr
  • wreath298K/yr
  • door wreaths50K/yr
  • wreaths for front door33K/yr
  • front door wreath43K/yr
  • christmas wreath514K/yr
  • wreaths38K/yr
  • door reef19K/yr
  • outdoor wreath24K/yr
  • wreath for front door22K/yr

Reviews and returns

What reviews say buyers love and hate about Christmas Wreath

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall22%−0.07

Really cheap quality

Absolutely shocking quality

Extremely poor quality

Material Quality18%−0.25

Plastic and looks very cheap

To plastic looking

for me it was just a bit too plastic looking

Advertised Vs Actual Product15%−0.18

not really as described

Not what was advertised

Nothing like the picture

Size-Overall12%+0.49

Pretty small

Simply not fit for purpose

Quite large

Value For Money8%+1.25

It is quite expensive

It might be slightly overpriced for what it is

Not worth the price

Love

Quality-Overall24%−0.07

Excellent product

appears well made

Excellent value, really nice quality and looks very natural even the box is quality

Value For Money17%+1.25

Excellent value

Good for the price

Excellent Value

Color10%+0.57

Lovely subtle colour

Love the colours

The colours are good

Size-Overall8%+0.49

It fit

Fits our front door perfectly

Secure fit

Embellishment/Embroidery Quality8%+1.00

Excellent wreath well worth the price

Well made door wreath

Great Spring wreath

Return

1.6% Return rate 54% Fixable by listing

Size-Overall26%█▆▇▆▅▆

Pretty small

Simply not fit for purpose

Quite large

Quality-Overall24%▃▅█▆█▆

Really cheap quality

Absolutely shocking quality

Extremely poor quality

Advertised Vs Actual Product18%█▇▅▇▇█

not really as described

Not what was advertised

Nothing like the picture

Material Quality12%▅█▇▇██

Plastic and looks very cheap

To plastic looking

for me it was just a bit too plastic looking

Color4%▆▆▇▅█▃

waste your money by COLORSPEC

Colour not deep enough bit pale looking

Colour totally different to pic

FAQ

Common Christmas Wreath questions

Answered from the same tracked data.