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central heating pump
Skip itSoft demand (-52.7% this quarter) — this niche doesn't clear our bar today.
Review moat
Great107.6avg incumbent reviews — the moat a new listing must climb
Avg price
Great£59.21avg listing price — sweet spot $15–$100
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Returns
Good2.5%return rate — above 5% kills the launch gate
Price range
Good£29.33–£163.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£117K£117K/yr · 31K searches
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Brand share
Bad91%top-5 brand share — brand-locked demand
Growth
Bad-52.7%90-day search growth — must beat 0% to launch
Signals High Price