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Central Heating Pump

Fail

Demand is soft, at -52.7% this quarter, so Central Heating Pump is a Fail.

Flapen Score
40
40 / 100
Ranks 1,848 of 2,225 DIY & Tools niches · −9 vs the category median of 49
Market size
£117K/yr31K searches / yr
90-day growth
-52.7%search demand this quarter
Competition
69%top-5 click share · 8 brands · 13 sellers

Flapen Score

Central Heating Pump against its category

The dotted line is the DIY & Tools average. Past it, Central Heating Pump is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Central Heating Pump market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Central Heating Pump 31K times last year and spent an estimated £117K. The top 5 brands take 91% of clicks. Demand peaks in Jan–Feb–Oct–Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

6.4% of searches ended in a purchase last week.

Shoppers searched for this 31K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.4% of those searches ended in a purchase. Searches in the last 90 days moved -52.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £117K a year.

Searches, last 12 months
31K
Growth, 90 days vs prior 90
-52.7%
Conversion, latest week
6.4%
Market size, estimated
£117Ka year
Peak month
January4.5× the quietest month
Top search term
central heating pump20K searches a year

02 · Price

A sale here is worth £59.21.

Listings sell for £59.21 on average, from £29.33 to £163.58. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £59.21 that is £0 to £6K a year per listing.

Average price
£59.21inside the $15 to $100 sweet spot
Price range
£29.33–£163.58
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£6K
Returns
2.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 13.9% of listings are out of stock. The average listing ranks #707 within Building Supplies. It carries 108 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
73%
Out of stock, average day
13.9%
Average rank
#707in Building Supplies
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
108per listing
Listings tracked
15

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
64 months

Products

Top Central Heating Pump products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

£0£12K£23K£35K£47K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

8 falling

Sellers

13

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

5%

  • Trident46%
  • Anesty19%
  • Grundfos11%
  • JASSFERRY9%
  • Unvented Components Europe6%
  • ovington4%
  • Open — no brand owns it (2 brands, 5%)

Demand

Central Heating Pump search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 4.5×

Search terms

Top Central Heating Pump search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • central heating pump20K/yr
  • grundfos central heating pump5K/yr
  • heating pump4K/yr
  • grundfos pump3K/yr

Reviews and returns

What reviews say buyers love and hate about Central Heating Pump

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability58%−0.30

Failed within a year of use

it lasted a week

This pump failed after a couple of months so I had to buy another one

Noise Level13%+0.91

Old Grundfos noisy

Value For Money8%+1.68

I've lost a lot of money

not worth the money

Quality-Overall8%−0.02

replace with better quality ones

Love

Value For Money24%+1.68

Good value of money

Great for the price

Great value for this

Noise Level16%+0.91

Easy, quiet

Really quiet and powerful

Very, very quiet

Pressure13%+0.33

Excellent pump

Nice pump and the auto feature is a nice touch

Really powerful pump

Advertised Vs Actual Product8%−0.05

Ok. Does the job

Works as expected

Just what I needed

Size-Overall8%+0.78

Fitted perfectly

Seems to fit

It's fitted and doing a nice job for my heating system

Return

2.5% Return rate 18% Fixable by listing

Functionality-Overall20%▇▄█▅▁▁
Size-Overall17%▂▅▃▄█▁
Durability15%██▁▃▁▁

Failed within a year of use

it lasted a week

This pump failed after a couple of months so I had to buy another one

Defective Material/Parts13%█▅▁▁▁▁
Compatibility-Overall10%▂▁▅▆▁█

FAQ

Common Central Heating Pump questions

Answered from the same tracked data.