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Central Heating Pump

Fail

Demand is soft, at -52.7% this quarter, so Central Heating Pump is a Fail.

Flapen Score
40
40 / 100
Ranks 1,848 of 2,225 DIY & Tools niches · −9 vs the category median of 49
Market size
£117K/yr31K searches / yr
90-day growth
-52.7%search demand this quarter
Competition
69%top-5 click share · 8 brands · 13 sellers

Flapen Score

Central Heating Pump against its category

The dotted line is the DIY & Tools average. Past it, Central Heating Pump is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Central Heating Pump market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Central Heating Pump 31K times last year and spent an estimated £117K. The top 5 brands take 91% of clicks. Demand peaks in Jan–Feb–Oct–Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 6.4% of those searches ended in a purchase.

Shoppers searched for this 31K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.4% of those searches ended in a purchase. Searches in the last 90 days moved -52.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £117K a year.

Searches, last 12 months
31K
Growth, 90 days vs prior 90
-52.7%
Conversion, latest week
6.4%
Market size, estimated
£117Ka year
Peak month
January4.5× the quietest month
Top search term
central heating pump20K searches a year

02 · Price

A sale here is worth £59.21.

Listings sell for £59.21 on average, from £29.33 to £163.58. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £59.21 that is £0 to £6K a year per listing.

Average price
£59.21inside the $15 to $100 sweet spot
Price range
£29.33–£163.58
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£6K
Returns
2.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 13.9% of listings are out of stock. The average listing ranks #707 within Building Supplies. It carries 108 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
73%
Out of stock, average day
13.9%
Average rank
#707in Building Supplies
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
108per listing
Listings tracked
15

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
64 months

Products

Top Central Heating Pump products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 69% of clicks. Leaders hold, but buyers still shop past them.

£0£12K£23K£35K£47K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

8 falling

Sellers

13

Est. top-5 brand share

91%

Top 20: 100%

Est. top-5 click share

69%

Top 20: 100%

Open market

5%

  • Trident46%
  • Anesty19%
  • Grundfos11%
  • JASSFERRY9%
  • Unvented Components Europe6%
  • ovington4%
  • Open — no brand owns it (2 brands, 5%)

Demand

Central Heating Pump search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 4.5×

Search terms

Top Central Heating Pump search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • central heating pump20K/yr
  • grundfos central heating pump5K/yr
  • heating pump4K/yr
  • grundfos pump3K/yr

Reviews and returns

What reviews say buyers love and hate about Central Heating Pump

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Value For Money”
58%of negative reviews mention “Durability”
2.5%of orders come back
“Failed within a year of use”
A buyer, on “Durability”58% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Central Heating Pump questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data