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caution tape
Skip itPrices mostly outside the sweet spot ($1.54–$12.80) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great11.6%search→purchase rate — share of searches ending in a sale
Review moat
Great427.07avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Competition
Bad73%top-5 click share — a locked-up shelf
Growth
Bad-10.2%90-day search growth — must beat 0% to launch
Avg price
Bad£5.88avg listing price — sweet spot $15–$100
Market size
Bad£23K£23K/yr · 34K searches
Price range
Bad£1.54–£12.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier