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Caution Tape

Fail

Prices span $1.54–$12.80, mostly outside the sweet spot, so Caution Tape is a Fail.

Flapen Score
41
41 / 100
Ranks 1,774 of 2,225 DIY & Tools niches · −8 vs the category median of 49
Market size
£23K/yr34K searches / yr
90-day growth
-10.2%search demand this quarter
Competition
73%top-5 click share · 14 brands · 17 sellers

Flapen Score

Caution Tape against its category

The dotted line is the DIY & Tools average. Past it, Caution Tape is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Caution Tape market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Caution Tape 34K times last year and spent an estimated £23K. The top 5 brands take 79% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

11.6% of searches ended in a purchase last week.

Shoppers searched for this 34K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.6% of those searches ended in a purchase. Searches in the last 90 days moved -10.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £23K a year.

Searches, last 12 months
34K
Growth, 90 days vs prior 90
-10.2%
Conversion, latest week
11.6%
Market size, estimated
£23Ka year
Top search term
caution tape30K searches a year

02 · Price

A sale here is worth £5.88.

Listings sell for £5.88 on average, from £1.54 to £12.80. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £5.88 that is £1K to £3K a year per listing.

Average price
£5.88under the $15 to $100 sweet spot
Price range
£1.54–£12.80
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
£1K–£3K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #70 within Safety & Security. It carries 427 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
93%
Out of stock, average day
5.8%
Average rank
#70in Safety & Security
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
427per listing
Listings tracked
15

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Caution Tape products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

£0£2K£5K£7K£9K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

17

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

16%

  • Daucin40%
  • ArmaKit13%
  • Berry12%
  • Storm&Lighthouse8%
  • brackit6%
  • Jsdoin5%
  • Open — no brand owns it (8 brands, 16%)

Demand

Caution Tape search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '26NovDecJanFebMarAprMayJunJul

Peak months: Nov · busiest ÷ quietest = 3.4× · 9 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Caution Tape

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness54%−0.12

Not sticky enough

don't stick for long time

it dozsnt stick well at all

Stain Resistance8%−0.08

it has stained the whites around my window

Value For Money8%−0.01

Expensive

Durability8%−0.05

Was gone within 2 hours

it literally peeled off within minutes

Thickness4%−0.04

its a bit thin/not so robust

Love

Adhesion/Stickiness40%−0.12

Excellent adhesion

Good strong tape which sticks without bits sticking up or coming unstuck

Sticks well

Quality-Overall14%+2.28

Good Quality Tape

Excellent quality

Good product

Advertised Vs Actual Product10%+0.72

Served it's purpose

Goes what it says

Exactly what you need it to be

Brightness/Shine/Glow10%+1.36

This Halloween caution tape did exactly what I needed for decorating — its bright

very bright

Bright

Value For Money8%−0.01

for the price its a really easy way to boost your décor without much effort

Did exactly what you would expect, good value

Very reasonably priced

Return

0.5% Return rate 20% Fixable by listing

Adhesion/Stickiness42%▇▃▆▄█▃

Not sticky enough

don't stick for long time

it dozsnt stick well at all

Color12%▁▁▅█▁▁
Strength8%▁▁▁█▁▁
Thin8%▁▁▁▁▁█
Size-Overall8%▁█▁▅▁▁

Not Fit For Purpose

FAQ

Common Caution Tape questions

Answered from the same tracked data.