Caution Tape

Shoppers searched for this 34K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.6% of those searches ended in a purchase. Searches in the last 90 days moved -10.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £23K a year.

Searches, last 12 months

34K

Growth, 90 days vs prior 90

-10.2%

Conversion, latest week

11.6%

Market size, estimated

£23Ka year

Top search term

caution tape30K searches a year

Listings sell for £5.88 on average, from £1.54 to £12.80. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £5.88 that is £1K to £3K a year per listing.

Average price

£5.88under the $15 to $100 sweet spot

Price range

£1.54–£12.80

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

4K–5K

Units per listing a year

250–500

Revenue per listing a year

£1K–£3K

Returns

0.5%of orders · Amazon United Kingdom median 0.6%

87% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #70 within Safety & Security. It carries 427 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings

87%

Prime listings

93%

Out of stock, average day

5.8%

Average rank

#70in Safety & Security

Average rating

4.45 starsAmazon United Kingdom average 4.36 stars

Average reviews

427per listing

Listings tracked

15

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

47 months