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carpet protector
Worth a lookShows beatable incumbent ratings (4.1★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Returns
Great1.3%return rate — above 5% kills the launch gate
Brand share
Great52%top-5 brand share — no brand owns this niche
Avg price
Great£15.18avg listing price — sweet spot $15–$100
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Market size
Good£496K£496K/yr · 634K searches
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Price range
Good£4.05–£31.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,124.97avg incumbent reviews — the moat a new listing must climb
Growth
Bad-18.8%90-day search growth — must beat 0% to launch
Signals No Dominant Brand