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Carpet Protector

Maybe

The products selling today average only 4.1★. But demand is soft, at -18.8% this quarter, so Carpet Protector is a Maybe.

Flapen Score
63
63 / 100
Top 4% of 2,225 DIY & Tools niches · +14 vs the category median of 49
Market size
£496K/yr634K searches / yr
90-day growth
-18.8%search demand this quarter
Competition
44%top-5 click share · 26 brands · 69 sellers

Flapen Score

Carpet Protector against its category

The dotted line is the DIY & Tools average. Past it, Carpet Protector is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Carpet Protector market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Carpet Protector 634K times last year and spent an estimated £496K. The top 5 brands take 52% of clicks. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

5.1% of searches ended in a purchase last week.

Shoppers searched for this 634K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -18.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £496K a year.

Searches, last 12 months
634K
Growth, 90 days vs prior 90
-18.8%
Conversion, latest week
5.1%
Market size, estimated
£496Ka year
Peak month
November1.3× the quietest month
Top search term
carpet protector roll220K searches a year

02 · Price

A sale here is worth £15.18.

Listings sell for £15.18 on average, from £4.05 to £31.60. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At £15.18 that is £11K to £15K a year per listing.

Average price
£15.18inside the $15 to $100 sweet spot
Price range
£4.05–£31.60
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
750–1,000
Revenue per listing a year
£11K–£15K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 56% ship with Prime. On an average day, 8.4% of listings are out of stock. The average listing ranks #58 within Painting Supplies, Tools & Wall Treatments. It carries 1,125 reviews at 4.11 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
56%
Out of stock, average day
8.4%
Average rank
#58in Painting Supplies, Tools & Wall Treatments
Average rating
4.11 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,125per listing
Listings tracked
32

04 · Newcomers

Amazon counts 1 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
41 months

Products

Top Carpet Protector products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

£0£20K£40K£59K£79K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

26 falling

Sellers

69

Top-5 brand share

52%

Top 20: 95%

Top-5 click share

44%

Top 20: 89%

Open market

43%

  • Sika16%
  • WINSOME15%
  • Pluto Packaging7%
  • Bargain House7%
  • EnviroMaxx6%
  • Kenley5%

Demand

Carpet Protector search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Carpet Protector search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • carpet protector roll220K/yr
  • carpet protector119K/yr
  • floor protector55K/yr
  • plastic carpet protector35K/yr
  • plastic floor protector28K/yr
  • carpet protection film19K/yr
  • carpet cover protector17K/yr
  • floor protector roll20K/yr
  • floor covering15K/yr
  • self adhesive carpet protector10K/yr

Reviews and returns

What reviews say buyers love and hate about Carpet Protector

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness36%−0.50

Not sticky enough

Does not stick

However, the adhesive aspects are not great

Quality-Overall10%+1.53

Very poor performance

Not quite as good as hoped

Not good quality

Ease Of Use8%+0.55

Impossible to use

its also quite difficult to cut

it becomes incredibly difficult to remove

Value For Money7%+0.45

Expensive for what is meant to be

Not worth it

A bit on the pricey side

Size-Overall6%

Not fit for use

Tiny

Bit smaller than I wanted

Love

Quality-Overall22%+1.53

stuff while decorating is excellent quality

Excellent product

Good quality

Adhesion/Stickiness16%−0.50

Adheres well to carpet

Adhered very well

Sticks well

Ease Of Use10%+0.55

Easy to use

Very handy

easy to remove

Advertised Vs Actual Product10%+0.49

As described

Exactly as advertised

Just what I needed

Value For Money7%+0.45

well worth the price

Excellent value

Good value

Return

1.3% Return rate 34% Fixable by listing

Size-Overall22%█▅█▅▇▇

Not fit for use

Tiny

Bit smaller than I wanted

Adhesion/Stickiness21%██▇▇▅█

Not sticky enough

Does not stick

However, the adhesive aspects are not great

Quality-Overall7%▃█▃▅▅▃

Very poor performance

Not quite as good as hoped

Not good quality

Functionality-Overall6%█▂▃▆▄▃
Compatibility-Overall6%▄█▄▂▂▅

FAQ

Common Carpet Protector questions

Answered from the same tracked data.