55
cable tidy
Worth a lookShows low returns (1.1%), but soft demand (-19.0% this quarter) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Brand share
Great48%top-5 brand share — no brand owns this niche
Competition
Great37%top-5 click share — an open shelf
Market size
Good£644K£644K/yr · 1.8M searches
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad9,157.63avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£7.87avg listing price — sweet spot $15–$100
Price range
Bad£3.28–£17.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-19.0%90-day search growth — must beat 0% to launch
Signals No Dominant Brand