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Cable Tidy

Maybe

Returns run at only 1.1% of orders. But demand is soft, at -19.0% this quarter, so Cable Tidy is a Maybe.

Flapen Score
55
55 / 100
Top 21% of 2,225 DIY & Tools niches · +6 vs the category median of 49
Market size
£644K/yr1.8M searches / yr
90-day growth
-19.0%search demand this quarter
Competition
37%top-5 click share · 34 brands · 56 sellers

Flapen Score

Cable Tidy against its category

The dotted line is the DIY & Tools average. Past it, Cable Tidy is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cable Tidy market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cable Tidy 1.8M times last year and spent an estimated £644K. The top 5 brands take 48% of clicks. Demand peaks in Jan. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

4.5% of searches ended in a purchase last week.

Shoppers searched for this 1.8M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -19.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £644K a year.

Searches, last 12 months
1.8M
Growth, 90 days vs prior 90
-19.0%
Conversion, latest week
4.5%
Market size, estimated
£644Ka year
Peak month
January1.6× the quietest month
Top search term
cable tidy741K searches a year

02 · Price

A sale here is worth £7.87.

Listings sell for £7.87 on average, from £3.28 to £17.57. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,500 to 2,000 of them. At £7.87 that is £12K to £16K a year per listing.

Average price
£7.87under the $15 to $100 sweet spot
Price range
£3.28–£17.57
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
80K–100K
Units per listing a year
1,500–2,000
Revenue per listing a year
£12K–£16K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #22 within Electrical. It carries 9,158 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
2.5%
Average rank
#22in Electrical
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
9,158per listing
Listings tracked
48

04 · Newcomers

Amazon counts 1 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
28 months

Products

Top Cable Tidy products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

£0£26K£51K£77K£103K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

34 falling

Sellers

56

Top-5 brand share

48%

Top 20: 86%

Top-5 click share

37%

Top 20: 74%

Open market

47%

  • shinfly14%
  • Alex Tech13%
  • Tivddikun8%
  • SOULWIT7%
  • D-Line7%
  • WUHUIXOZ5%

Demand

Cable Tidy search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.6×

Search terms

Top Cable Tidy search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cable tidy741K/yr
  • cable management568K/yr
  • cable organiser206K/yr
  • cable tidy sleeve41K/yr
  • cable sleeve39K/yr
  • wire organiser42K/yr
  • wire tidy for cables31K/yr
  • wire tidy41K/yr
  • cable tidies20K/yr
  • cable wrap16K/yr

Reviews and returns

What reviews say buyers love and hate about Cable Tidy

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness16%−0.14

Poor adhesion

Wouldn't stick

Weak glue

Size-Overall8%−0.02

The product is small

Doesnt fit

Its small in diameter

Advertised Vs Actual Product6%−0.02

not as adverised

Not as described

I clearly had misinterpreted the description

Ease Of Use5%+0.44

Not easy to use at all

difficult to open

not easy to apply

Value For Money4%

I do think they are overpriced

it isnt cheap —

Expensive for What They Are

Love

Quality-Overall22%+1.65

which shows good build quality

Excellent Quality

The quality feels solid

Ease Of Use11%+0.44

Quick and easy

Really handy

Easy to apply

Assembly/Installation10%+1.17

Easy installation

Easy to assemble

Easy to mount

Advertised Vs Actual Product9%−0.02

Just as advertised

Just as described

exactly what we needed it for

Value For Money7%

Excellent value

Money well spent

Excellent value

Return

1.1% Return rate 78% Fixable by listing

Size-Overall66%▇▇█▇▇█

The product is small

Doesnt fit

Its small in diameter

Quality-Overall4%▇▆▄▃█▅

Great for cable management however not the greatest quality

not a high quality build

Poor quality

Compatibility-Overall4%▅▇▅▇▆█
Adhesion/Stickiness4%▅▇▃▇█▃

Poor adhesion

Wouldn't stick

Weak glue

Functionality-Overall3%▄▆▄▆█▅

FAQ

Common Cable Tidy questions

Answered from the same tracked data.