51
cable cutters
Worth a lookShows low returns (0.5%), but soft demand (-24.1% this quarter) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Great£20.41avg listing price — sweet spot $15–$100
Conversion
Great8.0%search→purchase rate — share of searches ending in a sale
Price range
Good£3.91–£46.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,131.35avg incumbent reviews — the moat a new listing must climb
Market size
Good£372K£372K/yr · 228K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Growth
Bad-24.1%90-day search growth — must beat 0% to launch