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Cable Cutters

Maybe

Returns run at only 0.5% of orders. But demand is soft, at -24.1% this quarter, so Cable Cutters is a Maybe.

Flapen Score
51
51 / 100
Top 38% of 2,225 DIY & Tools niches · +2 vs the category median of 49
Market size
£372K/yr228K searches / yr
90-day growth
-24.1%search demand this quarter
Competition
65%top-5 click share · 11 brands · 80 sellers

Flapen Score

Cable Cutters against its category

The dotted line is the DIY & Tools average. Past it, Cable Cutters is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cable Cutters market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cable Cutters 228K times last year and spent an estimated £372K. The top 5 brands take 86% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

8.0% of searches ended in a purchase last week.

Shoppers searched for this 228K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.0% of those searches ended in a purchase. Searches in the last 90 days moved -24.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £372K a year.

Searches, last 12 months
228K
Growth, 90 days vs prior 90
-24.1%
Conversion, latest week
8.0%
Market size, estimated
£372Ka year
Peak month
November1.6× the quietest month
Top search term
cable cutters60K searches a year

02 · Price

A sale here is worth £20.41.

Listings sell for £20.41 on average, from £3.91 to £46.03. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At £20.41 that is £15K to £20K a year per listing.

Average price
£20.41inside the $15 to $100 sweet spot
Price range
£3.91–£46.03
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
£15K–£20K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

45% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #58 within Hand Tools. It carries 1,131 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
45%
Prime listings
90%
Out of stock, average day
0.0%
Average rank
#58in Hand Tools
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,131per listing
Listings tracked
20

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Cable Cutters products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

£0£37K£74K£112K£149K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

80

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

9%

  • C.K59%
  • KNIPEX9%
  • TOPWAY8%
  • US PRO5%
  • WORKPRO5%
  • Aubon4%
  • Open — no brand owns it (5 brands, 9%)

Demand

Cable Cutters search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Cable Cutters search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cable cutters60K/yr
  • ck cutters43K/yr
  • cable cutter18K/yr
  • croppers13K/yr
  • ck croppers12K/yr
  • knipex cable cutters10K/yr
  • cable croppers10K/yr
  • ck side cutters9K/yr
  • cable shears9K/yr
  • ck snips6K/yr

Reviews and returns

What reviews say buyers love and hate about Cable Cutters

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall15%+2.12

Rubbish quality

Cheap rubbish again

Absolute garbage

Size-Overall13%−0.01

Not fit for purpose

they are quite loose

Bought for crafting bigger than I thought

Strength10%−0.07

definitely not a robust option

Not that strong

Durability10%−0.04

Broke after 3 snips

Broke on first cut of copper cable

Works as expected not sure what people are on about when they say it has a crap durability because it cuts through cables

Value For Money8%+0.56

The discounted price I paid ide say is still abit overpriced

disappointed as how expensive they are

Love

Quality-Overall38%+2.12

Excellent quality

These cable cutters are excellent quality

Very well made

Value For Money19%+0.56

Great value

Worth it

Good value

Ease Of Use17%+1.50

easy to use

Easy to handle

Easy to use and very sharpe

Size-Overall4%−0.01

Comes perfect

Good size hand snips

nice size to fit in the hand

Advertised Vs Actual Product4%+0.08

Does the job

Yes as I want

Return

0.5% Return rate 49% Fixable by listing

Size-Overall40%▇▇▇▇█▆

Not fit for purpose

they are quite loose

Bought for crafting bigger than I thought

Quality-Overall9%█▁▆▆▃▅

Rubbish quality

Cheap rubbish again

Absolute garbage

Functionality-Overall9%▃▄▃▂█▃
Defective Material/Parts8%▄▃█▆█▅
Product Condition7%█▅▅▅▁█

FAQ

Common Cable Cutters questions

Answered from the same tracked data.