Butterfly
soft demand (-13.7% this quarter) — Butterfly doesn't clear our bar today.
Flapen Score
Is Butterfly profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Butterfly is a £125K/yr Amazon United Kingdom market (455K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Aug–Dec. Verdict: Skip it — 41/100.
Butterfly: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -13.7% over the last 90 days and 3.0% of searches end in a purchase.
£125K
revenue / yr
Who owns the niche?
The top 5 brands hold 68% of demand, so 32% of the market is open.
32%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 21 products
Top Butterfly products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Insect Lore Butterfly Garden with Redemption Caterpillar Voucher
- Price
- £17.35
- Rating
- 4.6/5
- Reviews
- 23,316
- Age
- 23y ago
Insect Lore Cup of 3-5 Live Baby Caterpillars - Raise and Release Refill
- Price
- £10.80
- Rating
- 4.6/5
- Reviews
- 3,852
- Age
- 17y ago
KARLOR 3D Butterflies Wall Sticker - 36 Pcs Butterfly Wall Decoration for Bedroom Wedding Valentine Gift Party & Flower Decor
- Price
- £6.15
- Rating
- 4.1/5
- Reviews
- 53
- Age
- 2y ago
UK Seller!!! New Butterfly Print Ladies Celebrity Style Long Scarves Maxi Scarf Stole Wrap Sarong shawls. (Marron/White)
- Price
- £6.90
- Rating
- 4.6/5
- Reviews
- 1,618
- Age
- 10y ago
Realjoy 36Pcs 3D Butterfly Wall Sticker 3 Sizes Butterfly Wall Decals Butterflies Stickers for Walls Bedroom Party Wedding Decors(Colorful) Multicolor
- Price
- £4.27
- Rating
- 4.4/5
- Reviews
- 347
- Age
- 4y ago
Trending
90-day click momentum
Matwsec 50PCS Butterflies for Crafts Organza Fabric Butterfly Applique 3D Butterfly Decorations for DIY Hair Accessories Wedding Party Decoration Clothes Ornament Home Decor
- Price
- £4.11
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 2mo ago
Butterfly Acrylic Suncatcher Ornament with Greeting Card Stained Glass Window Hanging Inspirational Gifts for Women Handmade Wind Spinners Sun Catchers for Windows for Garden Home Office
- Price
- £5.01
- Rating
- 4.4/5
- Reviews
- 4
- Age
- 5mo ago
Insect Lore Cup of 3-5 Live Baby Caterpillars - Raise and Release Refill
- Price
- £10.80
- Rating
- 4.6/5
- Reviews
- 3,852
- Age
- 17y ago
Butterfly Gifts for Women Angel Ornament of Transformation & Hope Inspirational Gifts for Women Graduates or Those Facing Adversity to Embark on A New Beginning Butterfly Decorations for Home
- Price
- £15.87
- Rating
- 4.9/5
- Reviews
- 32
- Age
- 7mo ago
Insect Lore Butterfly Garden with Redemption Caterpillar Voucher
- Price
- £17.35
- Rating
- 4.6/5
- Reviews
- 23,316
- Age
- 23y ago
Newest
by launch dateMatwsec 50PCS Butterflies for Crafts Organza Fabric Butterfly Applique 3D Butterfly Decorations for DIY Hair Accessories Wedding Party Decoration Clothes Ornament Home Decor
- Price
- £4.11
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 2mo ago
Butterfly Acrylic Suncatcher Ornament with Greeting Card Stained Glass Window Hanging Inspirational Gifts for Women Handmade Wind Spinners Sun Catchers for Windows for Garden Home Office
- Price
- £5.01
- Rating
- 4.4/5
- Reviews
- 4
- Age
- 5mo ago
Butterfly Gifts for Women Angel Ornament of Transformation & Hope Inspirational Gifts for Women Graduates or Those Facing Adversity to Embark on A New Beginning Butterfly Decorations for Home
- Price
- £15.87
- Rating
- 4.9/5
- Reviews
- 32
- Age
- 7mo ago
60Pcs Mini Fabric Butterflies for Crafts Colorful 3D Butterfly Applique 10 Colors Double Mesh Butterfly Ornaments Butterfly Decorations for DIY Hair Clips Clothes and Hats(5 * 3.5cm)
- Price
- £5.04
- Rating
- 4.1/5
- Reviews
- 20
- Age
- 1y ago
Butterfly Flower Birthday Cards for Women 3D Pop Up Happy Birthday Cards
- Price
- £5.87
- Rating
- 4.6/5
- Reviews
- 907
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
Brands
19 falling
Sellers
25
Top-5 brand share
68%
Top 20: 100%
Top-5 click share
66%
Top 20: 98%
Open market
29%
- Insect Lore44%
- KARLOR11%
- World of Shawls4%
- Realjoy4%
- Mtbricey4%
- OneGift4%
Butterfly demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Aug, Dec · busiest ÷ quietest = 4.4×
Top Butterfly search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- butterfly280K/yr
- butterflies35K/yr
- butterfly gifts for women49K/yr
- butterfly decorations22K/yr
- butterfly gifts32K/yr
- butterfly gift11K/yr
- butterfly ornaments11K/yr
- 3d butterflies7K/yr
- butterflys4K/yr
- butterflies decorations4K/yr
What reviews say buyers love and hate about Butterfly
What buyers mention most, as a share of all reviews.
What buyers love
82% of reviews“Great value for money”
“This card is very well made”
“Fun to open”
“The colours were beautiful too”
“have bought others as gifts”
What buyers complain about
84% of reviews“Quite small”
“looks very cheap”
“But light died after 6 months”
“ABIT expensive”
“very flimsy”
Butterfly return rate & reasons
Why buyers send it back, as a share of all return requests.
0.4%
Return rate
37%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Butterfly questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
