Butterfly
FailDemand is soft, at -13.7% this quarter, so Butterfly is a Fail.
- Flapen Score
- 41 / 100Ranks 1,774 of 2,225 DIY & Tools niches · −8 vs the category median of 4941
- Market size
- £125K/yr455K searches / yr
- 90-day growth
- -13.7%search demand this quarter
- Competition
- 66%top-5 click share · 19 brands · 25 sellers
Flapen Score
Butterfly against its category
The dotted line is the DIY & Tools average. Past it, Butterfly is stronger. Inside it, weaker.
Market
The Butterfly market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Butterfly 455K times last year and spent an estimated £125K. The top 5 brands take 68% of clicks. Demand peaks in Aug–Dec. Flapen scores it 41 out of 100, a Fail.
01 · Demand
3.0% of searches ended in a purchase last week.
Shoppers searched for this 455K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -13.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £125K a year.
- Searches, last 12 months
- 455K
- Growth, 90 days vs prior 90
- -13.7%
- Conversion, latest week
- 3.0%
- Market size, estimated
- £125Ka year
- Peak month
- August4.4× the quietest month
- Top search term
- butterfly280K searches a year
02 · Price
A sale here is worth £9.01.
Listings sell for £9.01 on average, from £3.35 to £19.16. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £9.01 that is £901 to £2K a year per listing.
- Average price
- £9.01under the $15 to $100 sweet spot
- Price range
- £3.35–£19.16
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £901–£2K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
95% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 6.0% of listings are out of stock. The average listing ranks #128 within Painting Supplies, Tools & Wall Treatments. It carries 2,126 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 95%
- Prime listings
- 90%
- Out of stock, average day
- 6.0%
- Average rank
- #128in Painting Supplies, Tools & Wall Treatments
- Average rating
- 4.49 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,126per listing
- Listings tracked
- 21
04 · Newcomers
Amazon counts 0 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 26 months
Products
Top Butterfly products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Insect Lore Butterfly Garden with Redemption Caterpillar Voucher
- Price
- £17.35
- Rating
- 4.6/5
- Reviews
- 23,316
- Age
- 23y ago
Insect Lore Cup of 3-5 Live Baby Caterpillars - Raise and Release Refill
- Price
- £10.80
- Rating
- 4.6/5
- Reviews
- 3,852
- Age
- 17y ago
KARLOR 3D Butterflies Wall Sticker - 36 Pcs Butterfly Wall Decoration for Bedroom Wedding Valentine Gift Party & Flower Decor
- Price
- £6.15
- Rating
- 4.1/5
- Reviews
- 53
- Age
- 2y ago
UK Seller!!! New Butterfly Print Ladies Celebrity Style Long Scarves Maxi Scarf Stole Wrap Sarong shawls. (Marron/White)
- Price
- £6.90
- Rating
- 4.6/5
- Reviews
- 1,618
- Age
- 10y ago
Realjoy 36Pcs 3D Butterfly Wall Sticker 3 Sizes Butterfly Wall Decals Butterflies Stickers for Walls Bedroom Party Wedding Decors(Colorful) Multicolor
- Price
- £4.27
- Rating
- 4.4/5
- Reviews
- 347
- Age
- 4y ago
Trending
90-day click momentum
Matwsec 50PCS Butterflies for Crafts Organza Fabric Butterfly Applique 3D Butterfly Decorations for DIY Hair Accessories Wedding Party Decoration Clothes Ornament Home Decor
- Price
- £4.11
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 2mo ago
Butterfly Acrylic Suncatcher Ornament with Greeting Card Stained Glass Window Hanging Inspirational Gifts for Women Handmade Wind Spinners Sun Catchers for Windows for Garden Home Office
- Price
- £5.01
- Rating
- 4.4/5
- Reviews
- 4
- Age
- 5mo ago
Insect Lore Cup of 3-5 Live Baby Caterpillars - Raise and Release Refill
- Price
- £10.80
- Rating
- 4.6/5
- Reviews
- 3,852
- Age
- 17y ago
Butterfly Gifts for Women Angel Ornament of Transformation & Hope Inspirational Gifts for Women Graduates or Those Facing Adversity to Embark on A New Beginning Butterfly Decorations for Home
- Price
- £15.87
- Rating
- 4.9/5
- Reviews
- 32
- Age
- 7mo ago
Insect Lore Butterfly Garden with Redemption Caterpillar Voucher
- Price
- £17.35
- Rating
- 4.6/5
- Reviews
- 23,316
- Age
- 23y ago
Newest
by launch dateMatwsec 50PCS Butterflies for Crafts Organza Fabric Butterfly Applique 3D Butterfly Decorations for DIY Hair Accessories Wedding Party Decoration Clothes Ornament Home Decor
- Price
- £4.11
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 2mo ago
Butterfly Acrylic Suncatcher Ornament with Greeting Card Stained Glass Window Hanging Inspirational Gifts for Women Handmade Wind Spinners Sun Catchers for Windows for Garden Home Office
- Price
- £5.01
- Rating
- 4.4/5
- Reviews
- 4
- Age
- 5mo ago
Butterfly Gifts for Women Angel Ornament of Transformation & Hope Inspirational Gifts for Women Graduates or Those Facing Adversity to Embark on A New Beginning Butterfly Decorations for Home
- Price
- £15.87
- Rating
- 4.9/5
- Reviews
- 32
- Age
- 7mo ago
60Pcs Mini Fabric Butterflies for Crafts Colorful 3D Butterfly Applique 10 Colors Double Mesh Butterfly Ornaments Butterfly Decorations for DIY Hair Clips Clothes and Hats(5 * 3.5cm)
- Price
- £5.04
- Rating
- 4.1/5
- Reviews
- 20
- Age
- 1y ago
Butterfly Flower Birthday Cards for Women 3D Pop Up Happy Birthday Cards
- Price
- £5.87
- Rating
- 4.6/5
- Reviews
- 907
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
19 falling
Sellers
25
Top-5 brand share
68%
Top 20: 100%
Top-5 click share
66%
Top 20: 98%
Open market
29%
- Insect Lore44%
- KARLOR11%
- World of Shawls4%
- Realjoy4%
- Mtbricey4%
- OneGift4%
Demand
Butterfly search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Dec · busiest ÷ quietest = 4.4×
Search terms
Top Butterfly search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- butterfly280K/yr
- butterflies35K/yr
- butterfly gifts for women49K/yr
- butterfly decorations22K/yr
- butterfly gifts32K/yr
- butterfly gift11K/yr
- butterfly ornaments11K/yr
- 3d butterflies7K/yr
- butterflys4K/yr
- butterflies decorations4K/yr
Reviews and returns
What reviews say buyers love and hate about Butterfly
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Quite small
small card,
as 2 were significantly bigger than the others
looks very cheap
Poor quality
Absolute rubbish
But light died after 6 months
has died after one day
they wouldnt last long
ABIT expensive
you have to pay alot more
Not worth £5
very flimsy
Flimsy
Weak
Love
Great value for money
Excellent value for money
Good value
This card is very well made
Good quality
Nice quality unusual gift
Fun to open
Exciting
Great hands on fun
The colours were beautiful too
Pretty
i think it adds great impact to the decor of a bland coloured room - yes overall happy
have bought others as gifts
Nice gift
Wonderful gift idea
Return
0.4% Return rate 37% Fixable by listing
Quite small
small card,
as 2 were significantly bigger than the others
ABIT expensive
you have to pay alot more
Not worth £5
Not exactly how described
It is not as shown in the picture
Not like stock photo
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
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£202K/yr+187.7%
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Cat Window Guard
£98K/yr+413.1%
Sun Shade
£202K/yr+187.7%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Butterfly questions
Answered from the same tracked data.