Butterfly

Shoppers searched for this 455K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -13.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £125K a year.

Searches, last 12 months

455K

Growth, 90 days vs prior 90

-13.7%

Conversion, latest week

3.0%

Market size, estimated

£125Ka year

Peak month

August4.4× the quietest month

Top search term

butterfly280K searches a year

Listings sell for £9.01 on average, from £3.35 to £19.16. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £9.01 that is £901 to £2K a year per listing.

Average price

£9.01under the $15 to $100 sweet spot

Price range

£3.35–£19.16

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

£901–£2K

Returns

0.4%of orders · Amazon United Kingdom median 0.6%

95% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 6.0% of listings are out of stock. The average listing ranks #128 within Painting Supplies, Tools & Wall Treatments. It carries 2,126 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

90%

Out of stock, average day

6.0%

Average rank

#128in Painting Supplies, Tools & Wall Treatments

Average rating

4.49 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,126per listing

Listings tracked

21

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

3

Successful launches

0Amazon's first-year sales bar

Average brand age

26 months