55
brass hooks
Worth a lookShows low returns (1.0%), but soft demand (-19.3% this quarter) keeps it on the watch list.
Returns
Great1.0%return rate — above 5% kills the launch gate
Review moat
Great251.08avg incumbent reviews — the moat a new listing must climb
Brand share
Great49%top-5 brand share — no brand owns this niche
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay£2.42–£23.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£7.67avg listing price — sweet spot $15–$100
Market size
Bad£72K£72K/yr · 160K searches
Growth
Bad-19.3%90-day search growth — must beat 0% to launch