Is brass hooks profitable to sell on Amazon United Kingdom?

The niche generates £72K/yr across 38 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -19.3%. Flapen's verdict: Worth a look (55/100).

How competitive is the brass hooks niche?

26 brands and 53 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 49% of demand.

What do buyers complain about in brass hooks?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Weight Heavy. The return rate is 1.0%.

What does it cost to enter the brass hooks niche?

Listings span £2.42–£23.86; the average listing price is £7.67 (sweet spot $15–$100). The average incumbent carries 251 reviews — the moat a new listing must climb.

Brass Hooks

Worth a look

Shows low returns (1.0%), but soft demand (-19.3% this quarter) keeps it on the watch list.

Returns

Great1.0%

return rate — above 5% kills the launch gate

Review moat

Great251.08

avg incumbent reviews — the moat a new listing must climb

Brand share

Great49%

top-5 brand share — no brand owns this niche

Competition

Good40%

top-5 click share — leaders hold, buyers still browse

Conversion

Good5.9%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Okay£2.42–£23.86

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Bad£7.67

avg listing price — sweet spot $15–$100

Market size

Bad£72K

£72K/yr · 160K searches

Growth

Bad-19.3%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand Low Review Barrier

Is brass hooks profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, brass hooks is a £72K/yr Amazon United Kingdom market (160K searches/yr). The top 5 brands hold 49% of demand. Verdict: Worth a look — 55/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

brass hooks market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 10K–13K; avg 100–250/product
Revenue / yr: £77K–£96K; units × avg price
Conversion rate: 5.9%
Avg BSR: #189
Page quality: 0%
Prime: 87%
Sponsored: 61%
Out of stock: 7.1%
Avg brand age: 39 months
Avg seller age: 173 days

Competition: brands, sellers & click share

The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.

Brands

26 falling

Sellers

Top-5 brand share

49%

Top 20: 93%

Top-5 click share

40%

Top 20: 79%

Open market

46%

Sinofort17%
Merriway15%
Beilala7%
QWORK6%
HASWARE5%
EDUWURXS4%

brass hooks demand & seasonality

Weekly Amazon search volume, last 38 weeks — -19.3% search growth over the last 90 days.

Open Trend

Top brass hooks search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

brass hooks33K/yr -12.0%5.1% conv.
brass coat hooks26K/yr -39.6%4.1% conv.
antique brass coat hooks15K/yr -35.9%4.1% conv.
brass hook11K/yr -5.2%3.2% conv.
antique brass hooks11K/yr -12.8%2.8% conv.
brass hooks for hanging7K/yr +0.9%6.2% conv.
brass door hooks8K/yr -15.7%3.4% conv.
coat hooks brass7K/yr -30.0%2.9% conv.
brass coat hook6K/yr -32.3%3.2% conv.
antique brass door hooks5K/yr -18.3%4.9% conv.

All search terms

Top brass hooks products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Sinofort Coat Hook 6 Pcs Heavy Duty Coat Hooks Wall Mounted Hooks with 24 Screws for Wall Door Wardrobe (Bronze)

Sinofort£5.923.9★223 rev

Merriway BH01117 (10 Pcs) EB Brass Plated Shouldered Cup Mug Hooks 38 mm (1.1/2 Inch) - Pack of 10 Pieces

Merriway£2.424.5★343 rev

Beilala Coat Hooks Wall Mounted 5 Pack Bronze Heavy Duty Double Prong Vintage Hook with Screws for Hanging Clothes Robe Towel Hat Key Bag Cup

Beilala£8.214.6★141 rev

QWORK 135 Pcs Ceiling Hooks Screw in Hooks Cup Hooks 6 Sizes Bronze for Hanging Plant Keys Hats Light Hanging Supplies

QWORK£5.804.6★90 rev

EDUWURXS Cast Iron Coat Hooks Antique Brass Finish 5 Pack

EDUWURXS£18.234.4★65 rev

Newest

by launch date

EDUWURXS Cast Iron Coat Hooks Antique Brass Finish 5 Pack

EDUWURXS£18.2365 rev

6mo ago

Ulvironte 5Pcs Vintage Coat Hooks Wall Mounted Antique Hook with 10 Screws Heavy Duty Bronze Coat Hooks Single Metal Robe Hooks for Kitchen Bathroom Bedroom Hanging Bag Clothes(Color:Bronze)

Ulvironte£3.994 rev

7mo ago

DXPETA Brass Hooks Antique Brass Coat Hooks for Door and Wall Set of 4 Heavy Duty Metal Hooks with 8 Screws Space Saving Gold Coat Hooks for Bathroom Bedroom Office

DXPETA£8.5410 rev

11mo ago

Duronge 6pcs Antique Hook Coat Hook Towel Hooks Clothes Hooks Iron Hooks Cast Iron Brass Bronze Design Vintage Style Suitable for Hanging Coats Scarves Towels Keys Hats

Duronge£4.5327 rev

1y ago

HONSKY Coat Rack Wall Mounted 44 cm Coat Hook Wall Mounted 6 Hooks Heavy Duty Wall Coat Hook for Hanging Clothes Coat Hat Jacket Antique Bronze

HONSKY£13.63234 rev

2y ago

What reviews say buyers love and hate about brass hooks

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall34%

“Good Quality”

Strength16%

“Surprisingly sturdy”

Value For Money11%

“Good Value”

Size-Overall9%

“fit that purpose well”

Advertised Vs Actual Product8%

“Just as advertised”

Weight Light3%

“they do appear quite lightweight”

Assembly/Installation3%

“Really easy to install”

Design-Overall3%

“Well made and stylish”

Color3%

“great color”

Weight Heavy2%

“They feel nice and heavy”

What buyers complain about

Size-Overall20%

“size is wrong”

Quality-Overall17%

“Looks a bit cheap as well”

Weight Heavy10%

“not really heavy duty”

Durability10%

“Every single one replaces broke”

Value For Money9%

“not cheap”

Strength8%

“Not heavy duty”

Color4%

“the issue will be colour matching”

Rusts/Corrodes4%

“likely to rust”

Advertised Vs Actual Product4%

“both have been described in a different way”

Weight Light2%

“They are hollow very lightweight”

Top return reasons

Size-Overall64%

Color12%

Strength6%

Quality-Overall5%

Advertised Vs Actual Product3%

Defective Material/Parts3%

Material Quality1%

Compatibility-Overall1%

Weight Heavy1%

Functionality-Overall1%

Common brass hooks questions

Is brass hooks profitable to sell on Amazon United Kingdom?: The niche generates £72K/yr across 38 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -19.3%. Flapen's verdict: Worth a look (55/100).
How competitive is the brass hooks niche?: 26 brands and 53 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 49% of demand.
What do buyers complain about in brass hooks?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Weight Heavy. The return rate is 1.0%.
What does it cost to enter the brass hooks niche?: Listings span £2.42–£23.86; the average listing price is £7.67 (sweet spot $15–$100). The average incumbent carries 251 reviews — the moat a new listing must climb.

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