Skip to content

Brass Hooks

Maybe

Returns run at only 1.0% of orders. But demand is soft, at -19.3% this quarter, so Brass Hooks is a Maybe.

Flapen Score
55
55 / 100
Top 21% of 2,225 DIY & Tools niches · +6 vs the category median of 49
Market size
£72K/yr160K searches / yr
90-day growth
-19.3%search demand this quarter
Competition
40%top-5 click share · 26 brands · 53 sellers

Flapen Score

Brass Hooks against its category

The dotted line is the DIY & Tools average. Past it, Brass Hooks is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Brass Hooks market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Brass Hooks 160K times last year and spent an estimated £72K. The top 5 brands take 49% of clicks. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

5.9% of searches ended in a purchase last week.

Shoppers searched for this 160K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -19.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £72K a year.

Searches, last 12 months
160K
Growth, 90 days vs prior 90
-19.3%
Conversion, latest week
5.9%
Market size, estimated
£72Ka year
Top search term
brass hooks33K searches a year

02 · Price

A sale here is worth £7.67.

Listings sell for £7.67 on average, from £2.42 to £23.86. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £7.67 that is £767 to £2K a year per listing.

Average price
£7.67under the $15 to $100 sweet spot
Price range
£2.42–£23.86
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
£767–£2K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

61% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #189 within Bathroom Hardware. It carries 251 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
61%
Prime listings
87%
Out of stock, average day
7.1%
Average rank
#189in Bathroom Hardware
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
251per listing
Listings tracked
38

04 · Newcomers

Amazon counts 0 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Brass Hooks products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£7K£11K£14K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

26 falling

Sellers

53

Top-5 brand share

49%

Top 20: 93%

Top-5 click share

40%

Top 20: 79%

Open market

46%

  • Sinofort17%
  • Merriway15%
  • Beilala7%
  • QWORK6%
  • HASWARE5%
  • EDUWURXS4%

Demand

Brass Hooks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KNovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.3× · 9 of 12 months tracked

Search terms

Top Brass Hooks search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • brass hooks33K/yr
  • brass coat hooks26K/yr
  • antique brass coat hooks15K/yr
  • brass hook11K/yr
  • antique brass hooks11K/yr
  • brass hooks for hanging7K/yr
  • brass door hooks8K/yr
  • coat hooks brass7K/yr
  • brass coat hook6K/yr
  • antique brass door hooks5K/yr

Reviews and returns

What reviews say buyers love and hate about Brass Hooks

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall20%−0.15

size is wrong

Quite small

smaller than I had expected

Quality-Overall17%+2.02

Looks a bit cheap as well

Not suitable quality for business use

Poor quality

Weight Heavy10%−0.06

not really heavy duty

There is no way these are Heavy Duty

This item is not heavy duty at all

Durability10%−0.11

Every single one replaces broke

Couple of months in and all have bent or snapped

Fell down

Value For Money9%+1.01

not cheap

return postage was almost as much as they costs

expensive

Love

Quality-Overall34%+2.02

Good Quality

The screw heads are good quality

Received quickly and of good quality

Strength16%+0.42

Surprisingly sturdy

Very nice, strong hook that looks good

quite strong

Value For Money11%+1.01

Good Value

value for money

Value for money

Size-Overall9%−0.15

fit that purpose well

Good range of sizes

Well made nice selection of sizes for the price

Advertised Vs Actual Product8%+0.33

Just as advertised

Far exceeded expectation

Does the job

Return

1.0% Return rate 81% Fixable by listing

Size-Overall64%▇▇▇▇▇█

size is wrong

Quite small

smaller than I had expected

Color12%▄▇▆█▇▅

the issue will be colour matching

Strength6%█▅▄▅▂▇

Not heavy duty

not that strong

Very weak

Quality-Overall5%▁▃█▄▆▁

Looks a bit cheap as well

Not suitable quality for business use

Poor quality

Advertised Vs Actual Product3%█▅▄▁▁▂

both have been described in a different way

FAQ

Common Brass Hooks questions

Answered from the same tracked data.