brass hooks
Worth a lookShows low returns (1.0%), but soft demand (-19.3% this quarter) keeps it on the watch list.
Returns
Great1.0%return rate — above 5% kills the launch gate
Review moat
Great251.08avg incumbent reviews — the moat a new listing must climb
Brand share
Great49%top-5 brand share — no brand owns this niche
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay£2.42–£23.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£7.67avg listing price — sweet spot $15–$100
Market size
Bad£72K£72K/yr · 160K searches
Growth
Bad-19.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, brass hooks is a £72K/yr Amazon United Kingdom market (160K searches/yr). The top 5 brands hold 49% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
brass hooks market data
- Units sold / yr
- 10K–13K
- avg 100–250/product
- Revenue / yr
- £77K–£96K
- units × avg price
- Conversion rate
- 5.9%
- Avg BSR
- #189
- Page quality
- 0%
- Prime
- 87%
- Sponsored
- 61%
- Out of stock
- 7.1%
- Avg brand age
- 39 months
- Avg seller age
- 173 days
Competition & brand share
The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.Brands
26 falling
Sellers
53
Top-5 brand share
49%
Top 20: 93%
Top-5 click share
40%
Top 20: 79%
Open market
46%
- Sinofort17%
- Merriway15%
- Beilala7%
- QWORK6%
- HASWARE5%
- EDUWURXS4%
Demand
Weekly Amazon search volume, last 38 weeks — -19.3% search growth over the last 90 days.Top brass hooks search terms
- brass hooks33K/yr
- brass coat hooks26K/yr
- antique brass coat hooks15K/yr
- brass hook11K/yr
- antique brass hooks11K/yr
- brass hooks for hanging7K/yr
- brass door hooks8K/yr
- coat hooks brass7K/yr
- brass coat hook6K/yr
- antique brass door hooks5K/yr
Top brass hooks products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Sinofort Coat Hook 6 Pcs Heavy Duty Coat Hooks Wall Mounted Hooks with 24 Screws for Wall Door Wardrobe (Bronze)
Sinofort£5.923.9★223 rev
Merriway BH01117 (10 Pcs) EB Brass Plated Shouldered Cup Mug Hooks 38 mm (1.1/2 Inch) - Pack of 10 Pieces
Merriway£2.424.5★343 rev
Beilala Coat Hooks Wall Mounted 5 Pack Bronze Heavy Duty Double Prong Vintage Hook with Screws for Hanging Clothes Robe Towel Hat Key Bag Cup
Beilala£8.214.6★141 rev
QWORK 135 Pcs Ceiling Hooks Screw in Hooks Cup Hooks 6 Sizes Bronze for Hanging Plant Keys Hats Light Hanging Supplies
QWORK£5.804.6★90 rev
EDUWURXS Cast Iron Coat Hooks Antique Brass Finish 5 Pack
EDUWURXS£18.234.4★65 rev
Newest
by launch dateEDUWURXS Cast Iron Coat Hooks Antique Brass Finish 5 Pack
EDUWURXS£18.2365 rev
Ulvironte 5Pcs Vintage Coat Hooks Wall Mounted Antique Hook with 10 Screws Heavy Duty Bronze Coat Hooks Single Metal Robe Hooks for Kitchen Bathroom Bedroom Hanging Bag Clothes(Color:Bronze)
Ulvironte£3.994 rev
DXPETA Brass Hooks Antique Brass Coat Hooks for Door and Wall Set of 4 Heavy Duty Metal Hooks with 8 Screws Space Saving Gold Coat Hooks for Bathroom Bedroom Office
DXPETA£8.5410 rev
Duronge 6pcs Antique Hook Coat Hook Towel Hooks Clothes Hooks Iron Hooks Cast Iron Brass Bronze Design Vintage Style Suitable for Hanging Coats Scarves Towels Keys Hats
Duronge£4.5327 rev
HONSKY Coat Rack Wall Mounted 44 cm Coat Hook Wall Mounted 6 Hooks Heavy Duty Wall Coat Hook for Hanging Clothes Coat Hat Jacket Antique Bronze
HONSKY£13.63234 rev
Trending
90-day click momentumUlvironte 5Pcs Vintage Coat Hooks Wall Mounted Antique Hook with 10 Screws Heavy Duty Bronze Coat Hooks Single Metal Robe Hooks for Kitchen Bathroom Bedroom Hanging Bag Clothes(Color:Bronze)
Ulvironte£3.994.5★
EDUWURXS Cast Iron Coat Hooks Antique Brass Finish 5 Pack
EDUWURXS£18.234.4★
HASWARE 6 PCS Double Prong Robe Hook Large Dual Coat Hooks with 12 Pieces Screws Wall Mounted Hooks Robe Antique Hooks Hangers Heavy Duty for Home Coats Hat Clothes Hanger Towel Keys (Antique Brass)
HASWARE£23.864.4★
QWORK 135 Pcs Ceiling Hooks Screw in Hooks Cup Hooks 6 Sizes Bronze for Hanging Plant Keys Hats Light Hanging Supplies
QWORK£5.804.6★
SISI UK Cup Hooks 13mm Polished Brass Small Screw-in Ceiling & Wall Hooks for Hanging Plants Cups Utensils Indoor/Outdoor Use 10 Pack
SISI UK£3.304.3★
What buyers say about brass hooks
What buyers praise and complain about, mined from review topics.What buyers love
“Good Quality”
“Surprisingly sturdy”
“Good Value”
“fit that purpose well”
“Just as advertised”
“they do appear quite lightweight”
“Really easy to install”
“Well made and stylish”
“great color”
“They feel nice and heavy”
What buyers complain about
“size is wrong”
“Looks a bit cheap as well”
“not really heavy duty”
“Every single one replaces broke”
“not cheap”
“Not heavy duty”
“the issue will be colour matching”
“likely to rust”
“both have been described in a different way”
“They are hollow very lightweight”
Top return reasons
Common questions
- Is brass hooks profitable to sell on Amazon United Kingdom?
- The niche generates £72K/yr across 38 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -19.3%. Flapen's verdict: Worth a look (55/100).
- How competitive is the brass hooks niche?
- 26 brands and 53 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 49% of demand.
- What do buyers complain about in brass hooks?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Weight Heavy. The return rate is 1.0%.
- What does it cost to enter the brass hooks niche?
- Listings span £2.42–£23.86; the average listing price is £7.67 (sweet spot $15–$100). The average incumbent carries 251 reviews — the moat a new listing must climb.