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Brass Hooks

Maybe

An estimated 1.0% of orders come back. But demand is soft, at -19.3% this quarter, so Brass Hooks is a Maybe.

Flapen Score
55
55 / 100
Top 21% of 2,225 DIY & Tools niches · +6 vs the category median of 49
Market size
£72K/yr160K searches / yr
90-day growth
-19.3%search demand this quarter
Competition
40%top-5 click share · 26 brands · 53 sellers

Flapen Score

Brass Hooks against its category

The dotted line is the DIY & Tools average. Past it, Brass Hooks is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Brass Hooks market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Brass Hooks 160K times last year and spent an estimated £72K. The top 5 brands take 49% of clicks. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 5.9% of those searches ended in a purchase.

Shoppers searched for this 160K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -19.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £72K a year.

Searches, last 12 months
160K
Growth, 90 days vs prior 90
-19.3%
Conversion, latest week
5.9%
Market size, estimated
£72Ka year
Top search term
brass hooks33K searches a year

02 · Price

A sale here is worth £7.67.

Listings sell for £7.67 on average, from £2.42 to £23.86. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £7.67 that is £767 to £2K a year per listing.

Average price
£7.67under the $15 to $100 sweet spot
Price range
£2.42–£23.86
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
£767–£2K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

61% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #189 within Bathroom Hardware. It carries 251 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
61%
Prime listings
87%
Out of stock, average day
7.1%
Average rank
#189in Bathroom Hardware
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
251per listing
Listings tracked
38

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Brass Hooks products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 40% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£7K£11K£14K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

26 falling

Sellers

53

Est. top-5 brand share

49%

Top 20: 93%

Est. top-5 click share

40%

Top 20: 79%

Open market

46%

  • Sinofort17%
  • Merriway15%
  • Beilala7%
  • QWORK6%
  • HASWARE5%
  • EDUWURXS4%

Demand

Brass Hooks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KNovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.3× · 9 of 12 months tracked

Search terms

Top Brass Hooks search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • brass hooks33K/yr
  • brass coat hooks26K/yr
  • antique brass coat hooks15K/yr
  • brass hook11K/yr
  • antique brass hooks11K/yr
  • brass hooks for hanging7K/yr
  • brass door hooks8K/yr
  • coat hooks brass7K/yr
  • brass coat hook6K/yr
  • antique brass door hooks5K/yr

Reviews and returns

What reviews say buyers love and hate about Brass Hooks

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Quality-Overall”
20%of negative reviews mention “Size-Overall”
1.0%of orders come back
“size is wrong”
A buyer, on “Size-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Brass Hooks questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data