49
brass door handles
Skip itSoft demand (-25.3% this quarter) — this niche doesn't clear our bar today.
Review moat
Great227.88avg incumbent reviews — the moat a new listing must climb
Competition
Great34%top-5 click share — an open shelf
Price range
Great£5.98–£58.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great£15.43avg listing price — sweet spot $15–$100
Returns
Good2.7%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Market size
Okay£135K£135K/yr · 419K searches
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-25.3%90-day search growth — must beat 0% to launch