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Brass Door Handles

Fail

Demand is soft, at -25.3% this quarter, so Brass Door Handles is a Fail.

Flapen Score
49
49 / 100
Ranks 1,033 of 2,225 DIY & Tools niches · on the category median
Market size
£135K/yr419K searches / yr
90-day growth
-25.3%search demand this quarter
Competition
34%top-5 click share · 16 brands · 32 sellers

Flapen Score

Brass Door Handles against its category

The dotted line is the DIY & Tools average. Past it, Brass Door Handles is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Brass Door Handles market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Brass Door Handles 419K times last year and spent an estimated £135K. The top 5 brands take 79% of clicks. Demand peaks in Feb. Flapen scores it 49 out of 100, a Fail.

01 · Demand

2.1% of searches ended in a purchase last week.

Shoppers searched for this 419K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -25.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £135K a year.

Searches, last 12 months
419K
Growth, 90 days vs prior 90
-25.3%
Conversion, latest week
2.1%
Market size, estimated
£135Ka year
Peak month
February1.5× the quietest month
Top search term
brass door handles112K searches a year

02 · Price

A sale here is worth £15.43.

Listings sell for £15.43 on average, from £5.98 to £58.60. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 0 to 100 of them. At £15.43 that is £0 to £2K a year per listing.

Average price
£15.43inside the $15 to $100 sweet spot
Price range
£5.98–£58.60
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
2.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 55% ship with Prime. On an average day, 17.4% of listings are out of stock. The average listing ranks #345 within Door Hardware & Locks. It carries 228 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
55%
Out of stock, average day
17.4%
Average rank
#345in Door Hardware & Locks
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
228per listing
Listings tracked
58

04 · Newcomers

Amazon counts 0 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Brass Door Handles products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

£0£4K£8K£12K£16K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

32

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

34%

Top 20: 70%

Open market

15%

  • Golden Grace35%
  • Carlisle Brass14%
  • Designer Levers12%
  • Decoranddecor10%
  • AXS Hardware8%
  • EAI6%
  • Open — no brand owns it (10 brands, 15%)

Demand

Brass Door Handles search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.5×

Search terms

Top Brass Door Handles search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • brass door handles112K/yr
  • gold door handles82K/yr
  • antique brass door handles77K/yr
  • brass door handles internal21K/yr
  • brushed brass door handles19K/yr
  • brass internal door handles12K/yr
  • brass door handle11K/yr
  • gold door handle11K/yr
  • door handles gold11K/yr
  • bronze door handles8K/yr

Reviews and returns

What reviews say buyers love and hate about Brass Door Handles

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall26%−0.12

Smaller than standard size

are difficult to fit

Screws too short

Quality-Overall22%

Very poor quality flimsy

Poor Quality

quality at a bargain price

Durability6%−0.15

broke off after 3 years

Doubt they will last

I do have my suspicions about durability and longevity

Advertised Vs Actual Product5%+0.25

theres no comment about that in the details AND a pic of the handle with screws which i felt is deliberately misleading

Advertised with 6 screws in image but arrived without them.

Locking Mechanism2%

so it was fine for me that this didnt come with the full latch mechanism. the product description is fairly clear about this

4 screws not 2 more secure fit

Also the limiters didnt allow the door to open as the restrictions were too tight

Love

Quality-Overall24%

Excellent Quality

The build quality is impressive

Good quality, great for opening doors

Value For Money20%+2.21

Good price

Excellent value for money

Good value for money

Size-Overall12%−0.12

Great fit

Easy to fit

Easy to fit at a good price

Advertised Vs Actual Product9%+0.25

As described

much better than anticipated

Just what we needed

Design-Overall6%+0.70

Looks beautiful

Looks classy

Great design

Return

2.7% Return rate 78% Fixable by listing

Size-Overall57%▇▇▇█▆▆

Smaller than standard size

are difficult to fit

Screws too short

Color14%▅█▇▇▅█

not all products same colour

Colour wears off after a few weeks

Compatibility-Overall5%▁▃▂▃▅█
Quality-Overall5%█▄▆▅▃▂

Very poor quality flimsy

Poor Quality

quality at a bargain price

Defective Material/Parts3%▅▅█▄██

Item not supplied with screws

FAQ

Common Brass Door Handles questions

Answered from the same tracked data.