Brass Door Handles
FailDemand is soft, at -25.3% this quarter, so Brass Door Handles is a Fail.
- Flapen Score
- 49 / 100Ranks 1,033 of 2,225 DIY & Tools niches · on the category median49
- Market size
- £135K/yr419K searches / yr
- 90-day growth
- -25.3%search demand this quarter
- Competition
- 34%top-5 click share · 16 brands · 32 sellers
Flapen Score
Brass Door Handles against its category
The dotted line is the DIY & Tools average. Past it, Brass Door Handles is stronger. Inside it, weaker.
Market
The Brass Door Handles market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Brass Door Handles 419K times last year and spent an estimated £135K. The top 5 brands take 79% of clicks. Demand peaks in Feb. Flapen scores it 49 out of 100, a Fail.
01 · Demand
2.1% of searches ended in a purchase last week.
Shoppers searched for this 419K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -25.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £135K a year.
- Searches, last 12 months
- 419K
- Growth, 90 days vs prior 90
- -25.3%
- Conversion, latest week
- 2.1%
- Market size, estimated
- £135Ka year
- Peak month
- February1.5× the quietest month
- Top search term
- brass door handles112K searches a year
02 · Price
A sale here is worth £15.43.
Listings sell for £15.43 on average, from £5.98 to £58.60. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 0 to 100 of them. At £15.43 that is £0 to £2K a year per listing.
- Average price
- £15.43inside the $15 to $100 sweet spot
- Price range
- £5.98–£58.60
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 2.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
83% of listings pay for placement with sponsored ads. 55% ship with Prime. On an average day, 17.4% of listings are out of stock. The average listing ranks #345 within Door Hardware & Locks. It carries 228 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 55%
- Out of stock, average day
- 17.4%
- Average rank
- #345in Door Hardware & Locks
- Average rating
- 4.41 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 228per listing
- Listings tracked
- 58
04 · Newcomers
Amazon counts 0 of last year's 9 launches as successful.
9 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 9
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Brass Door Handles products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Golden Grace Georgian Lever Latch Door Handle in Premium Polished Brass Finish 1 Pair - 107mm x 48mm
- Price
- £9.82
- Rating
- 4.6/5
- Reviews
- 880
- Age
- 7y ago

Contract Victorian Straight Latch Pack
- Price
- £5.98
- Rating
- 4.4/5
- Reviews
- 361
- Age
- 9y ago

Golden Grace Victorian Scroll Door Handles in Premium Polished Brass Finish 1 Pair - 120mm x 42mm Approx
- Price
- £8.48
- Rating
- 4.2/5
- Reviews
- 794
- Age
- 9y ago

Decoranddecor Hera Antique Brass Internal Door Handles Aluminium Handle Sets Elegant and Durable Design for Wooden Interior Doors Ideal for Bedrooms Bathrooms and Living Spaces
- Price
- £14.26
- Rating
- 3.6/5
- Reviews
- 64
- Age
- 1y ago

Golden Grace Victorian Scroll Door Handles in Polished Brass Finish Classic Interior Doors Hardware 5 Sets - 120mm x 42mm Approx
- Price
- £25.44
- Rating
- 4.2/5
- Reviews
- 794
- Age
- 9y ago
Trending
90-day click momentum
AXS Dakota Internal Door Handles on Rose Lever Handle Pair for Wooden Doors Modern Concealed Fix Fits Standard UK Tubular Latch (Satin Brass Handles Only)
- Price
- £13.39
- Rating
- 4.0/5
- Reviews
- 6
- Age
- 4mo ago

AXS Hardware Detroit Door Handles on Rose Aluminium Antique Brass 127mm Lever Concealed Fix Internal Doors (Satin Brass Handles)
- Price
- £11.13
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 5mo ago

Hunta HANDLEZONE 3 Sets Neemo Internal Door Handles on Rose Lever Latch Packs with Ball Bearing Hinges - Antique Bronze
- Price
- £35.96
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 2y ago

EAI Brass Victorian Scroll Latch Handle Set 1 Pair Polished Brass Internal Lever Door Handles on Backplate Latch 64mm Hinges
- Price
- £9.98
- Rating
- 3.9/5
- Reviews
- 30
- Age
- 4y ago

EAI Brass Victorian Scroll Latch Handles 1 Pair of Polished Brass Internal Lever Door Handles on Backplate
- Price
- £8.22
- Rating
- 4.0/5
- Reviews
- 74
- Age
- 4y ago
Newest
by launch date
AXS Dakota Internal Door Handles on Rose Lever Handle Pair for Wooden Doors Modern Concealed Fix Fits Standard UK Tubular Latch (Satin Brass Handles Only)
- Price
- £13.39
- Rating
- 4.0/5
- Reviews
- 6
- Age
- 4mo ago

AXS Hardware Detroit Door Handles on Rose Aluminium Antique Brass 127mm Lever Concealed Fix Internal Doors (Satin Brass Handles)
- Price
- £11.13
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 5mo ago

Golden Grace 1 Pair Victorian Scroll Epsom Design Door Handle Polished Brass Finish 168 x 40mm
- Price
- £8.88
- Rating
- 4.7/5
- Reviews
- 13
- Age
- 1y ago

Decoranddecor Hera Antique Brass Knurled Backplate Door Handles Set Lever Operation Internal Hardware with 145mm Handle on 200x45mm Panel for Modern and Secure Installations
- Price
- £15.71
- Rating
- 4.5/5
- Reviews
- 83
- Age
- 1y ago

Carlisle Brass Lagos Ulitmate Door Pack - Includes Pair of Handles 3 Hinges and a 3 Latch in Antique Brass
- Price
- £22.48
- Rating
- 3.2/5
- Reviews
- 19
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 34% of clicks. An open shelf where new products get seen.
Brands
16 falling
Sellers
32
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
34%
Top 20: 70%
Open market
15%
- Golden Grace35%
- Carlisle Brass14%
- Designer Levers12%
- Decoranddecor10%
- AXS Hardware8%
- EAI6%
- Open — no brand owns it (10 brands, 15%)
Demand
Brass Door Handles search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb · busiest ÷ quietest = 1.5×
Search terms
Top Brass Door Handles search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- brass door handles112K/yr
- gold door handles82K/yr
- antique brass door handles77K/yr
- brass door handles internal21K/yr
- brushed brass door handles19K/yr
- brass internal door handles12K/yr
- brass door handle11K/yr
- gold door handle11K/yr
- door handles gold11K/yr
- bronze door handles8K/yr
Reviews and returns
What reviews say buyers love and hate about Brass Door Handles
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Smaller than standard size
are difficult to fit
Screws too short
Very poor quality flimsy
Poor Quality
quality at a bargain price
broke off after 3 years
Doubt they will last
I do have my suspicions about durability and longevity
theres no comment about that in the details AND a pic of the handle with screws which i felt is deliberately misleading
Advertised with 6 screws in image but arrived without them.
so it was fine for me that this didnt come with the full latch mechanism. the product description is fairly clear about this
4 screws not 2 more secure fit
Also the limiters didnt allow the door to open as the restrictions were too tight
Love
Excellent Quality
The build quality is impressive
Good quality, great for opening doors
Good price
Excellent value for money
Good value for money
Great fit
Easy to fit
Easy to fit at a good price
As described
much better than anticipated
Just what we needed
Looks beautiful
Looks classy
Great design
Return
2.7% Return rate 78% Fixable by listing
Smaller than standard size
are difficult to fit
Screws too short
not all products same colour
Colour wears off after a few weeks
Very poor quality flimsy
Poor Quality
quality at a bargain price
Item not supplied with screws
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Brass Door Handles questions
Answered from the same tracked data.








