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Bowls Measure

Bowls Measure shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Signals Trending

Flapen Score

62
Worth a look
Market size 10Growth 97Conversion 60Competition 64Returns 99Price range 93Avg price 85Brand share 12Review moat 91Quality gap 58
This niche Category average

Is Bowls Measure profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Bowls Measure is a £40K/yr Amazon United Kingdom market (41K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 62/100.

Bowls Measure: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +167.5% over the last 90 days and 5.2% of searches end in a purchase.

£40K

revenue / yr

Units sold / yr3K
Search volume / yr+167.5%41K
Conversion rate5.2%
Avg price£18.86

Who owns the niche?

The top 5 brands hold 95% of demand, so 5% of the market is open.

5%

open market share

Brands · sellers8 · 9
Top-5 product click share47%
Open market5%
Avg brand age67 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 23 products

Sponsored placement9%
New entrants (1y)0· 0 succeeded
Avg rating4.4★
Avg reviews185

Top Bowls Measure products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

£0£1K£2K£4K£5K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 flat

Sellers

9

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

47%

Top 20: 97%

Open market

3%

  • Drakes Pride59%
  • Taylor Bowls15%
  • DRAKES PRIDE MEASURE9%
  • Thomas Taylor8%
  • Henselite3%
  • Yoga Design Lab2%
  • Open — no brand owns it (2 brands, 3%)

Bowls Measure demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume41KCVR5.2%Products23Brands8Top 5 Brands95%OOS Rate1.9%Rating4.4★Reviews185Avg BSR#90
2K1KHoliday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 3.9×

Top Bowls Measure search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • lawn bowls measure14K/yr
  • bowls measure13K/yr
  • bowls measure string7K/yr
  • bowls measuring tape3K/yr
  • lawn bowls measure tape3K/yr

What reviews say buyers love and hate about Bowls Measure

What buyers mention most, as a share of all reviews.

What buyers love

91% of reviews
Value For Money21%

Good for the price

Size-Overall15%

A good measure for outdoor and indoor bowls

Advertised Vs Actual Product15%

Does the job

Quality-Overall14%

Good quality measures

Efficiency12%

Works well

What buyers complain about

83% of reviews
Quality-Overall28%

Poor quality

Value For Money13%

Feels a little expensive

Strength11%

Cheap and flimsy

Functionality-Overall11%

Not working

Ease Of Use9%

Overall not the best thing to use

Bowls Measure return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

27%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
13%
2Adhesion/Stickiness
13%
3Strap/String Quality
11%
4Defective Material/Parts
9%
5Color
9%

Common Bowls Measure questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Bowls Measure 62/100 on Amazon United Kingdom — Worth a look. The niche generates £40K/yr across 23 tracked products. Search demand moved +167.5% over the last 90 days.
Search demand for Bowls Measure on Amazon United Kingdom peaks in May–Jun–Jul–Aug, where the busiest month runs 3.9× the quietest.