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Bowls Measure

Maybe

Returns run at only 0.1% of orders. But shoppers spend only $40K a year here, so Bowls Measure is a Maybe.

Filters Trending
Flapen Score
62
62 / 100
Top 4% of 2,225 DIY & Tools niches · +13 vs the category median of 49
Market size
£40K/yr41K searches / yr
90-day growth
+167.5%search demand this quarter
Competition
47%top-5 click share · 8 brands · 9 sellers

Flapen Score

Bowls Measure against its category

The dotted line is the DIY & Tools average. Past it, Bowls Measure is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bowls Measure market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bowls Measure 41K times last year and spent an estimated £40K. The top 5 brands take 95% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

5.2% of searches ended in a purchase last week.

Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.2% of those searches ended in a purchase. Searches in the last 90 days moved +167.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £40K a year.

Searches, last 12 months
41K
Growth, 90 days vs prior 90
+167.5%
Conversion, latest week
5.2%
Market size, estimated
£40Ka year
Peak month
June3.9× the quietest month
Top search term
lawn bowls measure14K searches a year

02 · Price

A sale here is worth £18.86.

Listings sell for £18.86 on average, from £14.05 to £55.86. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £18.86 that is £0 to £2K a year per listing.

Average price
£18.86inside the $15 to $100 sweet spot
Price range
£14.05–£55.86
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

9% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #90 within Measuring & Layout Tools. It carries 185 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
9%
Prime listings
70%
Out of stock, average day
1.9%
Average rank
#90in Measuring & Layout Tools
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
185per listing
Listings tracked
23

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
67 months

Products

Top Bowls Measure products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£2K£4K£5K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 flat

Sellers

9

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

47%

Top 20: 97%

Open market

3%

  • Drakes Pride59%
  • Taylor Bowls15%
  • DRAKES PRIDE MEASURE9%
  • Thomas Taylor8%
  • Henselite3%
  • Yoga Design Lab2%
  • Open — no brand owns it (2 brands, 3%)

Demand

Bowls Measure search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KHoliday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 3.9×

Search terms

Top Bowls Measure search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lawn bowls measure14K/yr
  • bowls measure13K/yr
  • bowls measure string7K/yr
  • bowls measuring tape3K/yr
  • lawn bowls measure tape3K/yr

Reviews and returns

What reviews say buyers love and hate about Bowls Measure

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall28%−0.20

Poor quality

Poor

Very poor quality

Value For Money13%+1.72

Feels a little expensive

Expensive

so not particularly good value

Strength11%−0.10

Cheap and flimsy

Functionality-Overall11%−0.09

Not working

Ease Of Use9%−0.04

Overall not the best thing to use

Totally unusable

Love

Value For Money21%+1.72

Good for the price

Reasonable prices

Worth the price

Size-Overall15%+0.85

A good measure for outdoor and indoor bowls

I like the size of the measure

I slim case fit for purpose

Advertised Vs Actual Product15%+1.19

Does the job

Great item, exactly as described

Exactly what I needed

Quality-Overall14%−0.20

Good quality measures

Good quality

Externally, it's good quality

Efficiency12%+0.93

Works well

works well

Return

0.1% Return rate 27% Fixable by listing

Size-Overall13%▁█▁▁▁▅
Adhesion/Stickiness13%█▁▁▃▃▂

Very stiff and sticky action when pulling out and returning the line

Strap/String Quality11%▁▄▁█▃▂
Defective Material/Parts9%▁█▁▅█▁
Color9%█▁▁▁▂▃

FAQ

Common Bowls Measure questions

Answered from the same tracked data.