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62

bowls measure

Worth a look

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 10Growth 97Conversion 60Competition 64Returns 99Price range 93Avg price 85Brand share 12Review moat 91Quality gap 58

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Growth

Incredible+167.5%

90-day search growth — must beat 0% to launch

Price range

Great£14.05–£55.86

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great185.13

avg incumbent reviews — the moat a new listing must climb

Avg price

Great£18.86

avg listing price — sweet spot $15–$100

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Conversion

Good5.2%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Bad95%

top-5 brand share — brand-locked demand

Market size

Bad£40K

£40K/yr · 41K searches

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