43
book safe
Skip itSoft demand (-27.7% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.5%return rate — above 5% kills the launch gate
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Brand share
Good74%top-5 brand share — brands hold most of the demand
Conversion
Okay4.0%search→purchase rate — share of searches ending in a sale
Avg price
Good£11.96avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,034.23avg incumbent reviews — the moat a new listing must climb
Price range
Okay£4.88–£22.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£46K£46K/yr · 97K searches
Growth
Bad-27.7%90-day search growth — must beat 0% to launch