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Book Safe

Fail

Demand is soft, at -27.7% this quarter, so Book Safe is a Fail.

Flapen Score
43
43 / 100
Ranks 1,615 of 2,225 DIY & Tools niches · −6 vs the category median of 49
Market size
£46K/yr97K searches / yr
90-day growth
-27.7%search demand this quarter
Competition
48%top-5 click share · 14 brands · 24 sellers

Flapen Score

Book Safe against its category

The dotted line is the DIY & Tools average. Past it, Book Safe is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Book Safe market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Book Safe 97K times last year and spent an estimated £46K. The top 5 brands take 74% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

4.0% of searches ended in a purchase last week.

Shoppers searched for this 97K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -27.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £46K a year.

Searches, last 12 months
97K
Growth, 90 days vs prior 90
-27.7%
Conversion, latest week
4.0%
Market size, estimated
£46Ka year
Top search term
book safe59K searches a year

02 · Price

A sale here is worth £11.96.

Listings sell for £11.96 on average, from £4.88 to £22.05. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £11.96 that is £0 to £1K a year per listing.

Average price
£11.96under the $15 to $100 sweet spot
Price range
£4.88–£22.05
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #47 within Safety & Security. It carries 2,034 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
100%
Out of stock, average day
3.5%
Average rank
#47in Safety & Security
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,034per listing
Listings tracked
30

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Book Safe products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£5K£7K£9K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

24

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

48%

Top 20: 90%

Open market

19%

  • Amazon Basics34%
  • Funvalley Surperfect13%
  • Ohuhu10%
  • Sterling9%
  • TourKing8%
  • PACOLO6%

Demand

Book Safe search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.5× · 6 of 12 months tracked

Search terms

Top Book Safe search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • book safe59K/yr
  • book safe with combination lock13K/yr
  • book safe with key9K/yr
  • safe book7K/yr
  • hollow book8K/yr

Reviews and returns

What reviews say buyers love and hate about Book Safe

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall20%−0.03

a lot bigger than I expected

Smaller than expected

Nice item it just to small for my patients blister pack

Quality-Overall19%−0.14

lacks a little quality control

Bad quality

Its really bad quality

Value For Money13%+0.95

Booth safe a bit pricey

waste of money

Adhesion/Stickiness13%−0.07

Card boad cover metal box stick together with glue

away from his sisters sticky fingers

Durability6%−0.05

Broken

Love

Security21%+2.34

Effective secure storage

It is ideal for protecting privacy

Good Security

Quality-Overall14%−0.14

Decent build quality

they really are well made

Good quality

Value For Money12%+0.95

Worth the money

Good value

Great value for money

Size-Overall9%−0.03

Just the right size

fits mostly anything else you could want in it

Good size and looks realistic

Locking Mechanism8%+0.31

Easy to set/reset the lock

Locks well

The lock seems pretty secure

Return

1.5% Return rate 53% Fixable by listing

Size-Overall44%▇▇▆█▇█

a lot bigger than I expected

Smaller than expected

Nice item it just to small for my patients blister pack

Locking Mechanism17%▇▃▅▅█▂
Functionality-Overall9%▇█▃▅▁▆

it just wont work

Quality-Overall6%▃▃█▃▄▁

lacks a little quality control

Bad quality

Its really bad quality

Defective Material/Parts5%▃██▃▅▁

FAQ

Common Book Safe questions

Answered from the same tracked data.