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black wood paint
Skip itBrand-locked demand (top 5 brands take 91% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Great7.6%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Price range
Okay£5.77–£20.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+4.3%90-day search growth — must beat 0% to launch
Market size
Okay£127K£127K/yr · 175K searches
Avg price
Okay£9.50avg listing price — sweet spot $15–$100
Review moat
Bad4,579.74avg incumbent reviews — the moat a new listing must climb
Brand share
Bad91%top-5 brand share — brand-locked demand